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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
This Series of Training Videos was created using the real profiles of people working at lynda.com and a new profile established from the start. This allowed us to demonstrate all the key stages in the completion of a personal profile and in development of a business network of contacts. The two profiles we will use are a new profile for Roger Bloggs created from the first screen you would see if you have never had a profile before. The second profile is Kirk Werner's, which is more established and allows us to demonstrate the reporting, group, and update features that you will use once your profile has been established for a short while.
In this more established profile you'll see additional information, such as who's been looking at the profile and updates from a network of connections. The LinkedIn platform continues to change over time and as updates on the platform occur to enable new features to be brought out by LinkedIn and older ones retired. We will update this course occasionally to insure that we're showing you the best of the site. You may notice that even in the short time span it takes to record this course, News, Connections and Background Information around the outside of our focus area is constantly changing to provide real-time updates and relevance to the users.
Our course will focus on the parts of the site that you will create and that are under your control. We have also demonstrated the basic account features on Roger's profile and some of the features on Kirk's profile, which is a paid account shown as a Business Account next to the Account Type. This allowed us to demonstrate a few features that are more advanced and may be of use to you as you progress further or at the times you may need to use these advanced features, such as when you are seeking a job. We have also blurred out sections of the screen to protect the privacy of people or removed bands that were not essential to our message.
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