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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
Within Groups, the topics covered and some of the features may vary according to the settings imposed by the Group Manager. Some groups require you to follow specific guidelines, which may include introducing yourself when you join the group, as well as not posting specific types of information such as advertisements. To review some other rules and guidelines, let's go to one of the groups that Kirk is a member of. The rules and guidelines are generally shown in two places, one of these may be Group rules, these have been set up by the Group Manager to guide the group in terms of expectations for discussions and the ways in which they will mange content, which may include how they review information from new members as well as how they share that information outside of the group.
There may also be information in the Group Profile, which often discusses the reason for the group being set up and lays out the description of the type of group members it seeks to have. In some cases, these details for a group may be covered in a welcome email. In addition, I recommend reading through some recent discussions to familiarize yourself with the tone and subjects of conversation within the group and ensure that you're most effective when you start to add your own comments. Managers may also moderate conversation by reviewing posts before authorizing them. These are detailed settings that will be covered in a later video.
In addition to main group, the Group Manager may also choose to set up Subgroups, which focus on specific areas of conversation within the main topic. It may mix sense to review the Subgroups and join them if needed, so that your conversation and contributions are relevant. Sharing your group membership also allows you to send invitations to other people who are in the same group. When inviting people from groups to join your network, use a personalized invitation. Your invitation should also reference the fact that you are in a group and indicate your common areas of interest and how you may be able to help each other through joining networks.
Groups provide you with a forum to share your personal and professional interest with other people. Within Groups, you can engage in conversations that would be backed up by experience shown in your profile. However at times, you may be joining a new group to learn more about industry or an area that you intend to move into. This combination of participation and experience allows you to build up your own personal brand and contacts within an industry. It will allow you to expand your authority in your established areas or build it in new ones.
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