Start learning with our library of video tutorials taught by experts. Get started

Up and Running with LinkedIn

Following companies and getting job alerts


From:

Up and Running with LinkedIn

with Richard Colback

Video: Following companies and getting job alerts

LinkedIn is a business networking platform and has developed powerful company page features to provide job seekers with information, as well as people working within those companies a way to represent their brands online. To find companies of interest and relevance to you, you could do a search for companies by coming up to Companies and down to the Search Companies link. For companies you already know, you can enter in the company name in the Search bar and come straight through to their page. You can also enter keywords for industries or specific areas of business and can select these keywords from ones you've either featured on your profile, ones that you believe may be relevant for you to use in your profile as you go forward with your search in this industry.
Expand all | Collapse all
  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
Please wait...
Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Following companies and getting job alerts

LinkedIn is a business networking platform and has developed powerful company page features to provide job seekers with information, as well as people working within those companies a way to represent their brands online. To find companies of interest and relevance to you, you could do a search for companies by coming up to Companies and down to the Search Companies link. For companies you already know, you can enter in the company name in the Search bar and come straight through to their page. You can also enter keywords for industries or specific areas of business and can select these keywords from ones you've either featured on your profile, ones that you believe may be relevant for you to use in your profile as you go forward with your search in this industry.

For more advanced search you can click on Search Companies tab, which allows you not only to enter company names and keywords, but also to Refine By Location, by those Hiring on LinkedIn, by Industry, Relationship, Company Size, Number of Followers and so on. If we enter a company name into the search we'll be provided with a short list of companies that match these terms. Beneath each of the results is a brief description of the company including the industry in which they're working, their location, and how well connected you are within your network to the company. If you have direct connections within your network to the company, this will be shown beneath the company description, as well as a link to view further people within your network.

If we click on the name of the company, this will bring us through to the company page. Because Kirk works in this company, he has an additional line here, which allows him to either edit company pages or to contact to admin within this company so he can make these contributions. In most cases, this line will not be seen. On a standard company page are four tabs; the Home page with recent updates; how your profile and your network is connected within the company; a brief summary of the products within the company; and further background on the company, including the specialties, headquarters and other background information. The Careers tab will once again take you through to a list of the people that you know within the company as well as a listing of all of the jobs that are available.

Further information may have been provided here by the HR department of the company, giving you a background on the company and further links through to external pages with information that may help you in your research. For each job, you can click on the link to take you through to the specific page that has been set up with more information. This will include the Job Description, the Primary responsibilities of the job and some background information. If you scroll down to the bottom of the page, there may be a link to Apply on Company Website or via LinkedIn directly as well as additional information, how may people have viewed the job or how many people have applied for the job, depending on the application process.

Finally on a company's page, we have the Products tab which is Products and Services of the company as well as the Insights tab which will show us people who have joined the company or recently left the company. There may also be information about TOP SKILLS & EXPERTISE and the people within the company who have the most recommendations. Many people find this Insight information particularly useful as people in transit, who have either recently arrived or left are usually quite open to helping others in their job search. You can follow companies and if you do this they'll show up on your Companies homepage under the tab for Following.

This will also provide the information in the Update section of the homepage as well as the Companies Home tab. I recommend that you start off by focusing on five or six companies that are of particular interest to you where you already have some background knowledge or connections. Following companies puts you on the inside track to get alerts as changes and opportunities arise. And as you already have some level of network within these companies, it will also provide you with links to the potentially hiring and recruiting managers, colleagues and interviewers.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


Expand all | Collapse all
Please wait...
Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
Share a link to this course
Please wait... Please wait...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Up and Running with LinkedIn.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Welcome to the redesigned course page.

We’ve moved some things around, and now you can



Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked