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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
LinkedIn is a business networking platform and has developed powerful company page features to provide job seekers with information, as well as people working within those companies a way to represent their brands online. To find companies of interest and relevance to you, you could do a search for companies by coming up to Companies and down to the Search Companies link. For companies you already know, you can enter in the company name in the Search bar and come straight through to their page. You can also enter keywords for industries or specific areas of business and can select these keywords from ones you've either featured on your profile, ones that you believe may be relevant for you to use in your profile as you go forward with your search in this industry.
For more advanced search you can click on Search Companies tab, which allows you not only to enter company names and keywords, but also to Refine By Location, by those Hiring on LinkedIn, by Industry, Relationship, Company Size, Number of Followers and so on. If we enter a company name into the search we'll be provided with a short list of companies that match these terms. Beneath each of the results is a brief description of the company including the industry in which they're working, their location, and how well connected you are within your network to the company. If you have direct connections within your network to the company, this will be shown beneath the company description, as well as a link to view further people within your network.
If we click on the name of the company, this will bring us through to the company page. Because Kirk works in this company, he has an additional line here, which allows him to either edit company pages or to contact to admin within this company so he can make these contributions. In most cases, this line will not be seen. On a standard company page are four tabs; the Home page with recent updates; how your profile and your network is connected within the company; a brief summary of the products within the company; and further background on the company, including the specialties, headquarters and other background information. The Careers tab will once again take you through to a list of the people that you know within the company as well as a listing of all of the jobs that are available.
Further information may have been provided here by the HR department of the company, giving you a background on the company and further links through to external pages with information that may help you in your research. For each job, you can click on the link to take you through to the specific page that has been set up with more information. This will include the Job Description, the Primary responsibilities of the job and some background information. If you scroll down to the bottom of the page, there may be a link to Apply on Company Website or via LinkedIn directly as well as additional information, how may people have viewed the job or how many people have applied for the job, depending on the application process.
Finally on a company's page, we have the Products tab which is Products and Services of the company as well as the Insights tab which will show us people who have joined the company or recently left the company. There may also be information about TOP SKILLS & EXPERTISE and the people within the company who have the most recommendations. Many people find this Insight information particularly useful as people in transit, who have either recently arrived or left are usually quite open to helping others in their job search. You can follow companies and if you do this they'll show up on your Companies homepage under the tab for Following.
This will also provide the information in the Update section of the homepage as well as the Companies Home tab. I recommend that you start off by focusing on five or six companies that are of particular interest to you where you already have some background knowledge or connections. Following companies puts you on the inside track to get alerts as changes and opportunities arise. And as you already have some level of network within these companies, it will also provide you with links to the potentially hiring and recruiting managers, colleagues and interviewers.
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