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Up and Running with LinkedIn

Finding appropriate groups


From:

Up and Running with LinkedIn

with Richard Colback

Video: Finding appropriate groups

LinkedIn groups are informal communities formed around industries, companies, professions, teams, and skills. They are free to start and available for any LinkedIn member to create. With over 1.5 million groups on LinkedIn, there is likely to be a group that will match your personal or professional interests. Because groups are quite narrowly focused, you may need to join a range of groups to meet your different needs and interests. Once you've defined your goals and objectives, you can identify keywords that can be used to narrow down your selection of groups to those that are most relevant. Goals may include personal branding such as building up your presence in a key set of groups to raise your visibility in an industry or technical area; company branding such as representing your company's interest through monitoring and presence within groups as well as contribution of content, and insights; researching an industry or area of interest prior to applying for a job or committing to a job search in that industry; job seeking through job postings in the groups as jobs have a free jobs board to attract persons that are not shown in the paid section; or expanding a professional network based on target industry or role.
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Finding appropriate groups

LinkedIn groups are informal communities formed around industries, companies, professions, teams, and skills. They are free to start and available for any LinkedIn member to create. With over 1.5 million groups on LinkedIn, there is likely to be a group that will match your personal or professional interests. Because groups are quite narrowly focused, you may need to join a range of groups to meet your different needs and interests. Once you've defined your goals and objectives, you can identify keywords that can be used to narrow down your selection of groups to those that are most relevant. Goals may include personal branding such as building up your presence in a key set of groups to raise your visibility in an industry or technical area; company branding such as representing your company's interest through monitoring and presence within groups as well as contribution of content, and insights; researching an industry or area of interest prior to applying for a job or committing to a job search in that industry; job seeking through job postings in the groups as jobs have a free jobs board to attract persons that are not shown in the paid section; or expanding a professional network based on target industry or role.

We can gather more information about groups by coming down to the Groups Directory, entering the keyword for Editors, and filtering for 2nd Group Connections and Open Groups. This allows us to gather information about groups where we don't currently have membership, and where our network is not currently most active. If I click on the link above the description of one of these groups, and across to More, and down to the Group Statistics, I can see a snapshot of the information about the group, including how many members it has, and some of its activity.

This is broken down further under Demographics, where I can see how many people are senior within the group, entry level and so forth, their functions, locations, and industries, as well as the growth of the group in terms of new members over time, total members over time, total members currently in the group, and growth last week. I can also see the activity. How many comments we made, discussions, jobs, and promotions. You should make sure that groups are active; providing jobs or discussions that are of relevance to you. Within the group that I am already a member of, I can see further detail.

By clicking on a link, I can pull up the group, and identify the Top Influencers. These people are usually well connected, and connecting with them as part of your network may allow you to move toyour 2nd Level Connections and presence in the area quite quickly. You should only join a few groups at a time, and narrow down these groups once you see which are the best match for you in terms of their level, and focus of activity. Aim for 10-20 groups as a maximum so you can remain focused in your profile. You can also select to join more groups but not display their icons in your profile itself.

Groups can become an active part of your profile where you're adding information to share with others and gaining insights in specific focused areas. The groups you're a member of would be expected to change from time to time as your focus and needs adjust and develop.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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