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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
LinkedIn groups are informal communities formed around industries, companies, professions, teams, and skills. They are free to start and available for any LinkedIn member to create. With over 1.5 million groups on LinkedIn, there is likely to be a group that will match your personal or professional interests. Because groups are quite narrowly focused, you may need to join a range of groups to meet your different needs and interests. Once you've defined your goals and objectives, you can identify keywords that can be used to narrow down your selection of groups to those that are most relevant. Goals may include personal branding such as building up your presence in a key set of groups to raise your visibility in an industry or technical area; company branding such as representing your company's interest through monitoring and presence within groups as well as contribution of content, and insights; researching an industry or area of interest prior to applying for a job or committing to a job search in that industry; job seeking through job postings in the groups as jobs have a free jobs board to attract persons that are not shown in the paid section; or expanding a professional network based on target industry or role.
We can gather more information about groups by coming down to the Groups Directory, entering the keyword for Editors, and filtering for 2nd Group Connections and Open Groups. This allows us to gather information about groups where we don't currently have membership, and where our network is not currently most active. If I click on the link above the description of one of these groups, and across to More, and down to the Group Statistics, I can see a snapshot of the information about the group, including how many members it has, and some of its activity.
This is broken down further under Demographics, where I can see how many people are senior within the group, entry level and so forth, their functions, locations, and industries, as well as the growth of the group in terms of new members over time, total members over time, total members currently in the group, and growth last week. I can also see the activity. How many comments we made, discussions, jobs, and promotions. You should make sure that groups are active; providing jobs or discussions that are of relevance to you. Within the group that I am already a member of, I can see further detail.
By clicking on a link, I can pull up the group, and identify the Top Influencers. These people are usually well connected, and connecting with them as part of your network may allow you to move toyour 2nd Level Connections and presence in the area quite quickly. You should only join a few groups at a time, and narrow down these groups once you see which are the best match for you in terms of their level, and focus of activity. Aim for 10-20 groups as a maximum so you can remain focused in your profile. You can also select to join more groups but not display their icons in your profile itself.
Groups can become an active part of your profile where you're adding information to share with others and gaining insights in specific focused areas. The groups you're a member of would be expected to change from time to time as your focus and needs adjust and develop.
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