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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
LinkedIn, just recently rolled out a simplified and streamline version of its navigation bar. This is found at the top of every page and has all seven modified to partially fold away as you scroll down or to reappear as you hover over this location. In the top half of the navigation bar is a logo. Clicking on the logo will always bring you back to the home screen. The search bar is now central and can be used for any type of search. You're not required to select people, jobs, companies, or other as these results will automatically be shown in a list below.
Across from this, we now have an icon of an envelope. This is where your new messages will be shown. And by clicking on this, you'll be taken through to the message section of LinkedIn. Next to the Message icon is the Notifications icon. By hovering over this, you get a drop-down to show activities around your profile, such as new connections or people who've been viewing your profile. The next icon allows you to add connections, and by dropping down you can select either enter email addresses or import information from Hotmail, Yahoo, or Gmail.
Finally, in the top right-hand corner is a small picture that's taken from your profile. The drop-down beneath this allows you to access your account and settings. You can sign out from your account, review tutorials on how to use your account more effectively, manage any job postings you've placed on LinkedIn, manage your company page if you're an administrator or manager of the company page itself, change your languages and review and adjust your privacy and settings.
In the bottom half of the navigation bar, is the series of links. Starting from the left-hand side, we have the Home link, which will take you back to the home page. Next to this, is a profile drop-down. By clicking on the word Profile, it will take you to your profile. If you wish to edit it, you need to drop-down to edit profile or select edit profile from profile itself. Across from this is the Network link, with three drop down options. To go in and manage your contacts, another link to add connections, and one to go in and find alumni.
A link's been added specifically for jobs. And this will bring you into a streamlined screen, where you can search for job or review jobs you may be interested in that have been recommended by LinkedIn. Finally, there's an Interests link. Clicking on the Interests link itself will take you to another screen, however, you can drop down to select Companies, Groups, or Influences. Influences now has a more prominent placing, increasing social activity and communication.
Influences has now been given a more prominent placement. This is in line with LinkedIn's policy towards increasing social activity and communication amongst its members. You may have noticed that skills are no longer directly accessed from the navigation bar. You'll now need to find skills by entering a search term and selecting the keyword from skill section of the results. This'll take you through to the section where you can review the definition of the skill along with related companies, related locations, and so on. You could also type in www.linkedin.com/skills to take you through to the homepage of skills and expertise.
This change makes the processes longer, and it's one of the few changes that has made things more complex. However, I expect the future updates will address this. Finally, some additional options have been added to the update bar, allowing you to add rich media to updates either on personal pages or company's pages, as well as your profiles. You can do this by selecting to attach a file and selecting the file from your desktop or another location. These navigation bar changes make access to the site, your settings, and personal updates simpler and quicker for you to complete.
The updates in the search bar have also made searching and reviewing a short list of results on LinkedIn from both personal profiles, as well as groups and companies much faster.
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