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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
LinkedIn has recently updated your connections. And your connections and contacts have now been moved under a new link called Network. If we come down and click on the Contacts link, you'll see that Antonio has been invited to upgrade to the new system. Antonio's email domain is not recognized, and so it can't import the email addresses directly from that server. However, it has offered him the option to import and sync several other accounts including his Google, Yahoo, Outlook, iPhone, CardMunch, Evernote, TripIt, and Contact files. You can select which one of these you wish to sync and go through the process to import the information into LinkedIn.
Once you've done this, the new contacts home screen can now display combined information including contacts from a wide range of contact and calendar databases and can present these based on activity or other sort criteria. For instance in this case, we're sorting by recent conversation. These are the people that Antonio has been in contact with most recently. However, we could also sort by Newly added, Alphabetical, Company, Location or people that Antonio has not been in touch with for some time.
If you've integrated your calendar and have upcoming meetings, these will be show in the Your Day section. You'll also receive messages in this section to alert you of contacts who have birthdays, have job changes or other activity that's relevant to you on that particular day. The combination of contacts and connections is shown in the Contacts section. Connections are simply those that you have on LinkedIn itself. For each of your connections, you can take several other actions now. You can tag them, send messages via LinkedIn using the internal system or via email if you connect to an account. You can also hide contacts to create a more focused list. And these contacts will now be moved to the hidden section. Or you can directly remove connections to break the link between your profile and theirs.
On the right-hand side, you can see the icon. This indicates that you've already have a LinkedIn connection with the person. As you add other accounts, additional icons will show up here, such as Gmail, Hotmail or CardMunch. Once you've add the tags, you can then sort, according to these. For instance, if you have a group or connection to the person, you can add that as a tag or you could tag according to industry or specific functional area. You can quickly sort according to companies, titles, or locations. Locations will bring up a map and you can zoom in on this to identify how many connections you have in a specific area or select from the list below. By clicking on these links, your short list of people who are in that specific area.
As you add a number of different accounts, you may get a number of contacts that are described differently in the different databases. Potential Merges allows you identify which of these are the same person and merge them into one record on LinkedIn itself. The way you organize your contacts and how you tag them is private and cannot be seen by anyone but you. This allows you to create groups and rapidly access subsets of your contents. However, additional work will be needed to set these up effectively, especially in the case of adding tags to your contacts. However, this allows for detailed management and communication of your contacts from one screen.
You can adjust and manage the contact databases you include on LinkedIn, via the Contact settings screen. You can access this by clicking on the icon in the top right-hand corner of your contact screen. In order to keep your account as up to date as possible, you should regularly sync your different accounts and import your offline contact databases. Importing contacts from a range of different sources creates a centralized directory, and can be used quite effectively as a simple customer relationship management system, for smaller scale users. The key to networking and building a strong group of contacts is to be engaged with them in a meaningful way. As not all of your business contacts will be on LinkedIn itself. This new integration provides you a way to enter a professional environment and focus your communication to your contacts, regardless of how you entered their contact details and which platform you typically use to communicate with them.
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