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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
There are two main sections of LinkedIn that most people will use on a frequent basis. We are going to be taking to look at Kirk's profile today, as he has an active network and all the features of the homepage can be demonstrated. The homepage is the page that you'll land on when you sign in, and I use this on a daily basis to tack the activity of my network and take the essential actions. These will include seeing if I have received any messages, as well as providing updates through to my network, seeing who's viewed my profile and reading the updates from people within my network. At the top of my screen is an icon that links through to Invitations and Messages.
Next to this is another icon, which will give me Notifications. If I click on any of the links beneath, it will take me through and allow me to take actions, such as Accepting invitations. We are going into the messages and replying to them. I can also write an update and Attach links through to photographs, blog articles, or any other information I found on Internet that I want to share. I can restrict this so that it is visible only to my network or to everyone on LinkedIn, and also, select whether I want to send out the same message via Twitter, if I have linked the account. On a weekly basis I'll come in and review the recommendations of people I may know.
I find this a very good way to add one or two connections to my network every week, to ensure that it continues to grow. Slightly further down the page, I can see who's been viewing my profile, and if I click on this link, it will take me through to a page with more detail, such as the profiles of those people, and the keywords. In order to see the keywords, you'll have to pay for an account as this not available at the basic level. And the number of times my profile has shown up in the last few days is also an indication of how effective these keywords are, and in an active job search, I would want to be as visible as possible.
And the keyword information is very useful as I can see which keywords and parts of my profile have been most effective in enabling me to show up in these searches. Finally, I have a couple of links below that enable me to go in and sort through my network of connections. The first is my First Degree Connections, the people directly connected to me. The link below this takes me through to a screen that shows my First-Level, Second-Level, Group Members and Third Level Connections as well. So I can filter out and take different actions, depending on which level these connections are within my network.
The homepage has been designed as a dashboard so you can quickly see if you have any outstanding actions required, such as Invitations, or Messages, you can keep in touch with your network's recent activity through their updates, provide your own status updates, ask questions on your network, post articles and links, and see a quick snapshot of how your profile is performing, based on the number of profile views and the size of the network it helps you to create.
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