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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
Skills and expertise are a part of your profile that can now be endorsed by your first level connections. To demonstrate these, I'm going to take a look at two profiles. Let's start out by looking at my own profile as viewed from Kirk's. When you're looking at somebody else's profile, a box will appear at the top, which offers you the option of endorsing skills and expertise. As you can see here five options have been given. Of the skills and expertise that are offered, the top three ranked skills and expertise are always featured in this box, along with a random selection of two others and an option to add or recommend another area of expertise.
People will be offered with the option to endorse all of the skills showing above or to hit the X mark in the corner, to deselect the ones that they don't believe are appropriate. A further option is given down the page to click on the Plus (+) sign and add the endorsement. As mentioned before, the top three skills and expertise will always be featured in the box above. Taking a look at skills and endorsements as they will appear within your profile, let's go to Profile and down to Edit.
Coming down to the SKILLS & EXPERTISE section, we can see the Skills & Expertise are ranked according to the number f endorsements they have received, with the highest ranked ones at the top and the lowest at the bottom. The top 10 skills are shown with the count next to them and additional skills are shown below without any numbers. For the top 10 if you've received an endorsement then icon of the person whose endorsement, will also be shown on the right-hand side. By hovering over the picture, a pop-up box will show with a brief summary of that person's profile. You can manage your Skills & Expertise by clicking on the pencil icon in the top right-hand corner.
There are two different tabs; one to add and remove skills, you can type in a new skill here such as Digital Editing. I'll recommend keeping the description short, so that it features fully on your Profile. When you click the Add button, this is now shown at the bottom, amongst the list of skills that have not yet been endorsed. These skills can be reordered. To put the ones that you want to feature more highly, at the front-end of your list. You can also remove these skills by clicking on the X. However if you remove a skill that has already been endorsed, all the associated endorsements will also be lost.
You can manage endorsements by clicking on the Manage Endorsements link and select the particular Skill or Expertise, you wish to manage. In this case, you could choose to hide or show all endorsements by clicking and toggling on and off this button or selecting individual ones to toggle on and off, so they are shown in your profile. As you toggle off, your count will go down, as you select to show it again, your count will go up. I recommend initially selecting between 15-20 skills, so that your network has a good selection to choose from.
As your profile develops further, you may wish to limit this list, down to the Top 10 only. One of the criteria, I applied to my network, is to think about whether I would endorse the skills or expertise of each one of the people within their network. If I haven't already endorsed them or would not be willing to endorse them for a particular skill or expertise, I have a need to learn more about them or remove them from that network. As it's unlikely, I would be able to add any value to them or vice versa. Giving and receiving endorsements is a quick way to focus on a specific element of a person's background, without going through the process of writing a detailed recommendation and the need to edit this, when the text is not accurate.
The difference between endorsements and recommendations is that endorsements are number's game, the more you end up with, the better. However, this is also directly related to the size of your network. It's also affected by top 3 skills, which will always feature at the top of the profile and that should become more and more prominent. Skills and endorsements can also become skewed towards the top 3 that you have listed, as these will always be the ones recommended to people viewing your profile.
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