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Up and Running with LinkedIn
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Exploring the Skills and Expertise section


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Up and Running with LinkedIn

with Richard Colback

Video: Exploring the Skills and Expertise section

One of the sections on LinkedIn that can be used to demonstrate the strength of your network and build your visibility and personal brand is the Skills & Expertise section. There are several ways that skills and expertise can be added to your profile. If we come to Profile and down to Edit, and scroll down further on the page, there is a section where we can add the skills and expertise. These are typically one- or two-word brief descriptions of what you can do and include business skills such as financial planning or professional skills, such as ballet or cooking, as well as technical skills, such as OpenGL, SQL Server, and so on.
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Exploring the Skills and Expertise section

One of the sections on LinkedIn that can be used to demonstrate the strength of your network and build your visibility and personal brand is the Skills & Expertise section. There are several ways that skills and expertise can be added to your profile. If we come to Profile and down to Edit, and scroll down further on the page, there is a section where we can add the skills and expertise. These are typically one- or two-word brief descriptions of what you can do and include business skills such as financial planning or professional skills, such as ballet or cooking, as well as technical skills, such as OpenGL, SQL Server, and so on.

Whilst you can add the skills and expertise directly on this page. I recommend going to the more detailed listing you can find by coming up to More and down to Skills & Expertise. If we enter in the skills and expertise here, more detail description will be provided. As you type in the keywords used to describe the skill and expertise a dropdown box will appear and you either select one from these, we'll press the Search. If you select one from the list, it'll take you through to a screen that's being built up, based on the use of this skill or expertise in other profiles, companies and locations.

It'll also offer related skills. To insure that you select the correct skill, review the primary industry, take a look at one or two of the profiles of people who've used the skill to insure that use of this skill will categorized you with peers and review the statistics for the relative growth in the use of the term, the number of times it has been used and the typical age of people using the skill in their profile. If the skill isn't a direct match, you may wish to click one of the related skills until you find one, that's a better match for you. You can add the skill directly from the screen. Once you have selected a few from the screen, I also recommend you review the profiles of other peoples who have used these skills and expertise.

You may find that there are non-related skills and expertise that are also relevant to you and appropriate for your industry or target area. Once you completed the list of skills, you can review these on the account. In most cases the value of these skills is increased once they have been endorsed on your profile. Only first level connections, those directly connected to you, can endorse your skills and they'll also be able to add skills that you did not list yourself. If the skill is added for you by one of your contacts, you'll have a chance to review it before you accept it and show it on your profile. You also have the option to hide the endorsements if you don't wish to make them public and this maybe the case in certain industries such as the financial industry where endorsements are not allow to be displayed.

Skills allow you to add functional descriptions to your profile. Listing skills will also raise your visibility in search, categorize you with peers and help to define your personal brand. You should focus on a few skills at first, up to 50 you are allowed, but I would recommend no more that more than 15, as more than this are not likely to be realistic list of your true strengths. Over time these endorsements will act as an indicator of the strength of your network. Vast networks with few endorsements are much as likely to be useful for you than smaller, more involved and supportive ones that have shown the endorsement of your skills.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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