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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
One of the sections on LinkedIn that can be used to demonstrate the strength of your network and build your visibility and personal brand is the Skills & Expertise section. There are several ways that skills and expertise can be added to your profile. If we come to Profile and down to Edit, and scroll down further on the page, there is a section where we can add the skills and expertise. These are typically one- or two-word brief descriptions of what you can do and include business skills such as financial planning or professional skills, such as ballet or cooking, as well as technical skills, such as OpenGL, SQL Server, and so on.
Whilst you can add the skills and expertise directly on this page. I recommend going to the more detailed listing you can find by coming up to More and down to Skills & Expertise. If we enter in the skills and expertise here, more detail description will be provided. As you type in the keywords used to describe the skill and expertise a dropdown box will appear and you either select one from these, we'll press the Search. If you select one from the list, it'll take you through to a screen that's being built up, based on the use of this skill or expertise in other profiles, companies and locations.
It'll also offer related skills. To insure that you select the correct skill, review the primary industry, take a look at one or two of the profiles of people who've used the skill to insure that use of this skill will categorized you with peers and review the statistics for the relative growth in the use of the term, the number of times it has been used and the typical age of people using the skill in their profile. If the skill isn't a direct match, you may wish to click one of the related skills until you find one, that's a better match for you. You can add the skill directly from the screen. Once you have selected a few from the screen, I also recommend you review the profiles of other peoples who have used these skills and expertise.
You may find that there are non-related skills and expertise that are also relevant to you and appropriate for your industry or target area. Once you completed the list of skills, you can review these on the account. In most cases the value of these skills is increased once they have been endorsed on your profile. Only first level connections, those directly connected to you, can endorse your skills and they'll also be able to add skills that you did not list yourself. If the skill is added for you by one of your contacts, you'll have a chance to review it before you accept it and show it on your profile. You also have the option to hide the endorsements if you don't wish to make them public and this maybe the case in certain industries such as the financial industry where endorsements are not allow to be displayed.
Skills allow you to add functional descriptions to your profile. Listing skills will also raise your visibility in search, categorize you with peers and help to define your personal brand. You should focus on a few skills at first, up to 50 you are allowed, but I would recommend no more that more than 15, as more than this are not likely to be realistic list of your true strengths. Over time these endorsements will act as an indicator of the strength of your network. Vast networks with few endorsements are much as likely to be useful for you than smaller, more involved and supportive ones that have shown the endorsement of your skills.
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