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Up and Running with LinkedIn

Editing your profile to stay relevant


From:

Up and Running with LinkedIn

with Richard Colback

Video: Editing your profile to stay relevant

Once you have completed your personal profile on LinkedIn, it should become a live document that you update as frequently as needed to meet your objectives. In particular, your Summary session should stay current, in order to be most effective in promoting your specific area of interest whether that is finding a job, a client, or a new business partnership. Updating your profile on a regular basis will also insure that it remains visible, as it will show up in the Updates section for your network of connections. You should pay a particular attention to your profile and update it when changes have occurred, such as, changing employers or getting promoted, which will show up in your Experience section; receiving a degree or a certificate, which will show up in the Certification section, or the Education section and moving to a new geographical area, for which you will need to review your network.
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Editing your profile to stay relevant

Once you have completed your personal profile on LinkedIn, it should become a live document that you update as frequently as needed to meet your objectives. In particular, your Summary session should stay current, in order to be most effective in promoting your specific area of interest whether that is finding a job, a client, or a new business partnership. Updating your profile on a regular basis will also insure that it remains visible, as it will show up in the Updates section for your network of connections. You should pay a particular attention to your profile and update it when changes have occurred, such as, changing employers or getting promoted, which will show up in your Experience section; receiving a degree or a certificate, which will show up in the Certification section, or the Education section and moving to a new geographical area, for which you will need to review your network.

The Summary of your network can be found on your profile on the right-hand side, and the two most important sections will be the locations of people in Your Network and the Industries of people in Your Network. You should access this on a regular basis to see that it's growing and focused in the right areas for you. You should also request Recommendations for positions where you only have one recommendation or have not yet received recommendations. Finally, you can edit the layout of your profile to move sections around so they appear on the first screen.

To demonstrate this, I'm going to move the Skills & Expertise section up, which is particularly useful if you're trying to build up the endorsements of skills and acts to focus people on your skills and expertise, when they visit your profile. This can be done by grabbing the Up and Down arrows and dragging this section to the top of your profile. Typically speaking, you should aim to spend at least 20 minutes per week on the LinkedIn site to ensure that you remain current.

This may be updating your profile as well as adding comments to group discussions or answering questions in the Answer section. Depending on your strategies and needs, you can select 1 or 2 of the most relevant areas to update regularly. Job seekers, consultants and small-business owners might wish to focus on creating connections, and adding content in target industries and communities. For job seekers the Jobs and Company sections will be key, and you want to provide evidence of your expertise through the Answer section and presentations within your profile to demonstrate your skills and knowledge.

Setting up your profile on LinkedIn has been an investment of time and creativity, and you should ensure that it stays current, to continue to enjoy the benefits this network can bring.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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