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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
Once you have completed your personal profile on LinkedIn, it should become a live document that you update as frequently as needed to meet your objectives. In particular, your Summary session should stay current, in order to be most effective in promoting your specific area of interest whether that is finding a job, a client, or a new business partnership. Updating your profile on a regular basis will also insure that it remains visible, as it will show up in the Updates section for your network of connections. You should pay a particular attention to your profile and update it when changes have occurred, such as, changing employers or getting promoted, which will show up in your Experience section; receiving a degree or a certificate, which will show up in the Certification section, or the Education section and moving to a new geographical area, for which you will need to review your network.
The Summary of your network can be found on your profile on the right-hand side, and the two most important sections will be the locations of people in Your Network and the Industries of people in Your Network. You should access this on a regular basis to see that it's growing and focused in the right areas for you. You should also request Recommendations for positions where you only have one recommendation or have not yet received recommendations. Finally, you can edit the layout of your profile to move sections around so they appear on the first screen.
To demonstrate this, I'm going to move the Skills & Expertise section up, which is particularly useful if you're trying to build up the endorsements of skills and acts to focus people on your skills and expertise, when they visit your profile. This can be done by grabbing the Up and Down arrows and dragging this section to the top of your profile. Typically speaking, you should aim to spend at least 20 minutes per week on the LinkedIn site to ensure that you remain current.
This may be updating your profile as well as adding comments to group discussions or answering questions in the Answer section. Depending on your strategies and needs, you can select 1 or 2 of the most relevant areas to update regularly. Job seekers, consultants and small-business owners might wish to focus on creating connections, and adding content in target industries and communities. For job seekers the Jobs and Company sections will be key, and you want to provide evidence of your expertise through the Answer section and presentations within your profile to demonstrate your skills and knowledge.
Setting up your profile on LinkedIn has been an investment of time and creativity, and you should ensure that it stays current, to continue to enjoy the benefits this network can bring.
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