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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
Starting a group can be one of the most effective ways to promote your personal brand and make your profile visible within the subject areas which would be covered by the group. If we take a look at one of the groups that Kirk is member of, you can see that within the Group Profile, the names of the owner and managers are featured on the right-hand side. If you hover over these names, a pop-up box with a brief description of the person and a link through their full profile will be given. As a leader of a group, you'll be expected to demonstrate full leadership through the creation and curation of topics.
These can be seen mainly on the Discussion screen. Occasionally, you may also wish to send updates to members as a way to stimulate conversation engagement within the group. This can only be done by owners and managers. You can send these as announcements to either selected parts or the whole of the group. Once again, before you start a group, ensure that your profile is well-completed, so that it can represent you with this increased visibility. You should also be willing to link your brand to the industry or focus area of the group. Within the Groups Directory, you can see that there are already over one and half million groups.
However there are areas that remain under-served. Before you start your group, you should ensure that there is a niche and a need for the group. You can do this by identifying the industry or key area of interest the group will serve and searching for existing groups using keywords. Once you're ready to set up your group, I recommend laying out a clear set of objectives to lead the conversation and define the culture of the group, ensuring greater long term success and sustainability. This initial process of writing up these objectives and outlining the structure is a key role that you as a group manager and leader will play in ensuring it provides value for all members.
Once you have an active membership base, you contribute their contents and ideas alongside your own. Your group should be largely self-sustaining and experience growth independent of your leadership in the Discussion section.
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