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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
When you are signed up for LinkedIn you will be offered various different levels of account. The free level of the account is called the Basic Account. You can upgrade your level at any time; however the free version of LinkedIn has all the necessary features for most users. With this account you can create a profile showing your professional background, build the network of contacts online that updates as often as you add or remove connections with people, receive requests to join other people's networks, search for jobs, companies and people, send messages to your contacts via LinkedIn, make comments, and join groups, answer questions, and share your content from several other online sources.
You can also setup searches that will deliver emails to you with the results on a daily, weekly, or monthly basis. The paid levels of the accounts offer you several features, and we'll go through those briefly here. With the Paid level of accounts, you have slightly more visibility as to who is viewing your profile and the information about them. You can also conduct more Searches, using more filters, getting more results, and getting more of Alerts. You have slightly more Reach, being able to content people via InMail messages, which are delivered within LinkedIn, as well as being able to identify yourself as an OpenLink member, so that other people can contact you within LinkedIn for free, without using the OpenLink network, which requires them to have credits.
TYpu can also manage your profiles and get Priority Customer Service. You can upgrade at anytime; however a downgrade, will only take effect at the end of your paid account duration. For most of this series we will focus on the Basic or Free Account, and we will look occasionally at features of the Paid Accounts, where we recommend you take advantage of them. I would suggest starting with the Basic Account that allows you to build your network and profile and understand the features and benefits of LinkedIn before you need to pay for them.
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