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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
You can build your network very effectively by inviting group members to connect with you. To get to Groups, let's come across to Groups and down to the Groups Directory. Groups are one of the few options you have to reach out to people who do not share a common work or educational background. Some of these groups are very large with several thousand to over million members, many of whom are open to receiving personalized connection requests. You should join groups that match your LinkedIn strategy and will provide an opportunity to build useful connections. If you look at Kirk's Groups, we can see that he's joined a set of groups focused on Media & Entertainment Professionals as well as content and editing.
Before starting to request connections, you may wish to join in discussions and add value to the group, to establish awareness of your profile and increase responsiveness to your requests. To get to Discussions, go across the second icon and click on it. This brings you through to the Discussions tab of Groups, where you can select an individual discussion and comment on it, share information about it or reply privately to the author. You can also start you own discussion. This provides people with more of your background and common interests, so they can feel confident in sharing their network with you.
You should not post ads soliciting business unless that's part of the group's normal activity. Normally this takes place under promotions. You can browse members of the group by selecting this tab. Members have been listed by relevance, with first level connections at the top. You can also search through the members of a group by entering the name or keyword or clicking on the Advanced Search. I can now filter out my first and second level connections to focus only on the ones that are a member of the group, but I have no connection to. In this case, I've been limited to a single group and would need to upgrade to filter across all the groups I am a member of.
However I can filter according to Companies, Location, Industry, Schools and so forth. Occasionally, you may wish to connect with somebody who is not a member of one of these groups. You can enter in the name, click on the link and come down to see which groups they are member of, which is either shown under Additional Information or in the Groups section of their new profiles. If you are not a member of a group with them you can choose to join the group here, or if you are already a member, when you choose to connect and select Groups, these Groups will be shown in the dropdown.
When inviting people who share a group to join your network always personalize the invitation to increase your chance of being accepted into the network faster. Groups are very effective way of expanding your network. Because of the large number of groups available, you can usually find a group with the focus and membership to match your LinkedIn strategy and this provides some very useful new connections.
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