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Up and Running with LinkedIn
Watching:

Connecting via groups


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Up and Running with LinkedIn

with Richard Colback

Video: Connecting via groups

You can build your network very effectively by inviting group members to connect with you. To get to Groups, let's come across to Groups and down to the Groups Directory. Groups are one of the few options you have to reach out to people who do not share a common work or educational background. Some of these groups are very large with several thousand to over million members, many of whom are open to receiving personalized connection requests. You should join groups that match your LinkedIn strategy and will provide an opportunity to build useful connections. If you look at Kirk's Groups, we can see that he's joined a set of groups focused on Media & Entertainment Professionals as well as content and editing.
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Connecting via groups

You can build your network very effectively by inviting group members to connect with you. To get to Groups, let's come across to Groups and down to the Groups Directory. Groups are one of the few options you have to reach out to people who do not share a common work or educational background. Some of these groups are very large with several thousand to over million members, many of whom are open to receiving personalized connection requests. You should join groups that match your LinkedIn strategy and will provide an opportunity to build useful connections. If you look at Kirk's Groups, we can see that he's joined a set of groups focused on Media & Entertainment Professionals as well as content and editing.

Before starting to request connections, you may wish to join in discussions and add value to the group, to establish awareness of your profile and increase responsiveness to your requests. To get to Discussions, go across the second icon and click on it. This brings you through to the Discussions tab of Groups, where you can select an individual discussion and comment on it, share information about it or reply privately to the author. You can also start you own discussion. This provides people with more of your background and common interests, so they can feel confident in sharing their network with you.

You should not post ads soliciting business unless that's part of the group's normal activity. Normally this takes place under promotions. You can browse members of the group by selecting this tab. Members have been listed by relevance, with first level connections at the top. You can also search through the members of a group by entering the name or keyword or clicking on the Advanced Search. I can now filter out my first and second level connections to focus only on the ones that are a member of the group, but I have no connection to. In this case, I've been limited to a single group and would need to upgrade to filter across all the groups I am a member of.

However I can filter according to Companies, Location, Industry, Schools and so forth. Occasionally, you may wish to connect with somebody who is not a member of one of these groups. You can enter in the name, click on the link and come down to see which groups they are member of, which is either shown under Additional Information or in the Groups section of their new profiles. If you are not a member of a group with them you can choose to join the group here, or if you are already a member, when you choose to connect and select Groups, these Groups will be shown in the dropdown.

When inviting people who share a group to join your network always personalize the invitation to increase your chance of being accepted into the network faster. Groups are very effective way of expanding your network. Because of the large number of groups available, you can usually find a group with the focus and membership to match your LinkedIn strategy and this provides some very useful new connections.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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