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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
To take full advantage of LinkedIn, I strongly recommend completing your profile. A public profile offers a rich overview of your experience, skills, education and interests will offer you a platform to build your business, seek job opportunities, will represent your company on the world's largest business networking platform. To complete your profile, you can take advantage of several features. Within your profile itself, if you come to the Edit Profile, a wizard will be shown on the right-hand side.
By clicking on any of these sections, you will be brought to the appropriate part of your profile where you can enter in the details. For demonstration purposes, I am going to go through each of the sections of Roger's profile and complete them with you now. We have already imported the representative photograph that's both professional and engaging, as well as defining Roger's brand through careful selection of a professional title. His contact information is up-to-date and his background has been completed, so that it contains keywords as well as a description that will represent him well, both aspirationally and in terms of what he has accomplished in the past.
I would like to add a little bit more experience, so I can build his network both with his current employer as well as his previous employers and demonstrate more of the working experience that he's built up over time. Once again, as I enter the company name, it shows up in a dropdown box, indicating it's already part of the LinkedIn database of companies. The locations will also frequently be featured in dropdowns. In choosing the time period, I can select the year in which Roger started his job as well as left it.
Once again, I am not required at this stage to enter in a month. I have entered a brief description here just for demonstration purposes, however I recommend that you add a slightly longer description including more keywords and accomplishments. I am also going to add more skills and expertise to broaden out the options that Roger's network will have for endorsing him. I can use the Interest section to add non-business keywords and areas of interest that may create some common ground between Roger and the people searching through for profiles.
These common points of interest are frequently features that will come up in interviews or conversations. We will often look to do business with people who are similar to ourselves. So the use of this Interest section can be quite powerful. There are number of additional sections that are optional and you can add these over time. They include the Projects section, additional Languages, any Publications you have, professional Organizations you're a member of, Honors & Awards that are tied through to your education, Test Scores, Courses you may have taken that were part of your professional development, that may not have come from an accredited institute, Patents, if you have created some, and Certifications.
In the case of Certifications, I suggest you add these, including any lynda.com courses you have taken, as these indicate your dedication to an ongoing renewal of your professional skills. A fully completed profile will represent all the aspects of your professional life that you want people to know about. It allows recruiters, business partners and others to find you through keyword searches and through the use of the professional gallery. This broad representation of your personal brand is what has made LinkedIn the most powerful and largest business network online.
And your completed profile creates your place within this.
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