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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
As a group owner, the first decision you will need to make is whether you want your group to be a members-only group, with restricted membership and visibility of discussions or whether you want it to be an open group where the content will be available to search engines as well as to known members within LinkedIn. If we take a look at the groups that Kirk is a member of, the open groups are shown by the title and the closed groups are shown with a title and a padlock next to it. As you can see from the pop-up box, this group is for members-only.
You can make your decision for which type of group you wish to start, based on the following characteristics to the two groups. In an open group, discussions will be visible to anyone, allowing people to see the content created and the value of joining and participating in the group, even before they join it. Your group and its discussions will also be indexed by search engines such as Google, making visible to people who are not even signed up to LinkedIn yet. Content from the discussion within the groups can also be shared on LinkedIn, Twitter and Facebook, broadening awareness of the group and its members, by taking this content to other platforms.
As a member of the group, you can also select to allow anyone on LinkedIn to contribute to the conversations or restrict the actual contributions to group members only. In a members-only group, discussions are only visible to the members of that group, reducing the opportunity for members to have their contributions seen and their brands associated with their content. However this also protects the intellectual property and privacy of the group members. Discussions will not be indexed and content can not be shared via other networking platforms such as Twitter or Facebook.
Once again, this reduces the reach of the content while protects the privacy and profiles of members of the group. Much like the networking strategy you use to add connections to your own network, your decision as an owner to create an open or members-only group, will determine the speed with which you grow the group. It is possible to hold opposing strategies, allowing you to benefit from the broadness of an open group or retaining the privacy of your network by keeping it more closed. And this allows you as a group owner to optimize your privacy whilst benefiting from a group to build your personal brand.
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