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Up and Running with LinkedIn

Building your profile, starting with the highlights


From:

Up and Running with LinkedIn

with Richard Colback

Video: Building your profile, starting with the highlights

As you go through the various sections of building your LinkedIn profile, I recommend that you read through a few profiles that have already been set up by other people established in your industry or target area. This often helps in setting up a LinkedIn profile that will be most effective within your chosen group and industry. Once you've signed back into LinkedIn, the basic information you provided when you signed up for the account, such as your name and the initial work history will be filled out as the starting points in your profile. The Profile Builder tool will launch and it can be used to proceed through the various parts of your profile, or it can be closed by clicking on the link in the top right corner.
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Building your profile, starting with the highlights

As you go through the various sections of building your LinkedIn profile, I recommend that you read through a few profiles that have already been set up by other people established in your industry or target area. This often helps in setting up a LinkedIn profile that will be most effective within your chosen group and industry. Once you've signed back into LinkedIn, the basic information you provided when you signed up for the account, such as your name and the initial work history will be filled out as the starting points in your profile. The Profile Builder tool will launch and it can be used to proceed through the various parts of your profile, or it can be closed by clicking on the link in the top right corner.

I'm going to work in through this profile in order. So I'm going to close out the Wizard and come back up to Profile and Edit Profile. So I can build up the profile section by section. The top box that you see on your profile is a highlight's box, including your photograph, name, professional title, and location. This is a particularly important section, as it is the first impression you'll make with your profile. You should be very careful in selecting your photograph to ensure that it represents you well. Try to choose a photograph that shows you in a professional setting.

This might include the way you dress to go to a business meeting or professional presentation to a group of peers and colleagues. Once you've selected your photograph from your Desktop, you can upload this photograph and make minor adjustments to resize and position the photograph. You'll be able to select whether the photograph is visible to your connections, your network, or everyone. I strongly recommend making the photograph visible, as profiles without photographs are rarely as effective. Under Name, you can also add former name and select it whether to make this visible to your connections, network, or everyone.

This is helpful if you recently got married or changed your name, as this will allow people who know you by your former name to search for you, and find you using it. The Professional Headline is also incredibly important. Whilst the description of Author at lynda.com is accurate for Roger, it doesn't do much to build his personal brand, and I'm going to replace this with a more descriptive title. Try to stay at about five words, as you don't want this section to be too long, but you do want it to be able to guide people towards some of your core strengths and areas of interest. You'll have a couple of options in terms of the location. You can show it as a more broad area or a more narrow focus, down to the city that you are in.

You can also search and change the industry that you've been assigned. The Industry was selected based on the company that you chose and you may have a role within it that is more specific. The selection of this industry will affect the news that you've fed as well as job recommendations and various other automatic selections that LinkedIn will make for you in terms of the content it provides. Next, I can edit the Public Profile. Your Public Profile is the version that shows up to people to whom you are not connected. You can select to hide some of the features. What I'm going to show you at this stage, all the sections of Roger's profile have not yet been completed.

So these options will not yet be shown. You can come back to this screen at any stage and adjust settings if you wish. On the right-hand of the screen, you'll see the option to Customize Your Public Profile. You can select to make your public profile invisible so that nobody can see it or select various sections to hide. As you select and unselect these boxes, your profile on the left-hand side of the screen will update accordingly. Above this, you can also choose to Customize Your Public URL. I recommend doing this as the URL you will be assigned is a great deal more complicated than it needs to be.

And as you go forward and start to add the link to your profile, to email address bar and in other places, a shorter version that has been customized is far better. I'm going to come back to Edit the Profile. We'll finish out by editing the contact information. There are two sections here. The top section of this is visible to your connections only within your network. And the second section is visible to everyone on LinkedIn. You can add in here your Phone number. Selecting the type of phone number you're adding, Home, Work, or Mobile, as well as your address.

And this is usually business address. On the visible section of your contacts information, you can add your Twitter account if you have one. You can also add websites. As you add the website, I recommend choosing from the dropdown box, the Other option. As this will allow you to enter in a website title. To demonstrate, I'm going to enter in two websites, one using Other, one using Company website. As you can see, using Other, I have been able to give a much more descriptive title. So when people see this link, they'll know where it connects to.

This allows you to use this section for further branding for your company or your own personal blogs or other sites you wish to connect to. As we continue to build the profile, you should bear in mind that a completed profile is much more effective in helping you to build your personal brand and letting other people in LinkedIn know how they can help you. Make sure the spelling and grammar are correct throughout the profile, as these are often taken as an indication of your level of professionalism and focus. As you work towards completing your profile, you'll need to complete the various sections Experience, Education, Skills, and Summary. We'll be covering these in the next video.

Now that we've completed the basic information in Roger's headlines section, we're going to continue with the further sections that need to be completed to insure he has a full profile that represents his brand as strongly as possible.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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