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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
Once you have started the group, your main priority will be to build the membership of the group and this requires attention to several key elements. The first of these is to create a compelling and interesting initial group of members that will encourage further members to join your group. You can do this by inviting a few key industry or topic influencers. The first place to look for this is within your existing groups where you've already been an active member. You can also look within the Groups Directory and search filtering by 1st level connections and 2nd level connections, so you identify people who are within your personal network.
Reach out to these people and invite them to join your group. Once these people have joined your group, you should encourage them to contribute and thereby endorse the group and add the value of there brand to that of the group as it establishes itself. In an open group their discussions and comments will be made public and will be ranked highly in search engines. You should continue to contribute content to other groups as this links back to your profile, so that people will recognize you as a trusted voice and group leader within that industry. You will have to balance quality versus quantity.
In high-growth groups, you may wish to allow others to invite new members and offer an open membership. For lower growth with more targeted conversations, you may wish to select your members from the other groups via network or via direct invitation exerting more control in the settings regarding the conversations. Regardless of your strategy, you should try to develop advocates and ambassadors and empower them to lead and create content. This recognition will often lead to a greater commitment to and content creation for the group.
And as your group grows you may consider setting up subgroups and making some of these ambassadors and advocates managers of the subgroups. Within your group you should also take advantage of the Jobs tab to repost jobs you see els where, so that your members an use your group as a central point in the job search. In many cases the value of groups is largely based on the size and activity of the membership base and its ability to build the personal brands of its members or to offer them new connections with other members.
Your group will therefore need to continue adding new members and bring their networks of contacts, insights on the subject and opportunities to share within the group. As your group grows it'll also feature higher up in searches, as groups are ranked according to the number of members they have. And this will attract more visibility, leading to more requests from new people wishing to join.
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