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Up and Running with LinkedIn

Building your group membership


From:

Up and Running with LinkedIn

with Richard Colback

Video: Building your group membership

Once you have started the group, your main priority will be to build the membership of the group and this requires attention to several key elements. The first of these is to create a compelling and interesting initial group of members that will encourage further members to join your group. You can do this by inviting a few key industry or topic influencers. The first place to look for this is within your existing groups where you've already been an active member. You can also look within the Groups Directory and search filtering by 1st level connections and 2nd level connections, so you identify people who are within your personal network.
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  1. 16m 8s
    1. Welcome
      50s
    2. How we recorded this course
      2m 26s
    3. Overview of the updated interface
      26s
    4. Exploring the new home screen and navigation bar
      4m 9s
    5. Exploring the new contacts page
      4m 19s
    6. Using the new search dialog
      3m 58s
  2. 7m 19s
    1. Understanding LinkedIn
      2m 56s
    2. Considering account levels
      1m 44s
    3. Signing up with LinkedIn
      2m 39s
  3. 14m 42s
    1. Exploring the homepage
      2m 29s
    2. Profile: The Highlights and Summary sections
      2m 28s
    3. Profile: Reviewing work experience and education
      2m 30s
    4. Profile: Additional profile information
      1m 16s
    5. Understanding connections
      1m 42s
    6. Understanding groups
      1m 47s
    7. Looking at jobs and companies
      2m 30s
  4. 18m 9s
    1. Building your profile, starting with the highlights
      5m 3s
    2. The Personal Summary section
      1m 26s
    3. Adding your work experience and education
      2m 41s
    4. Joining groups
      2m 45s
    5. Understanding the difference between a public and private profile
      1m 39s
    6. Exploring the Skills and Expertise section
      2m 52s
    7. The Professional Gallery
      1m 43s
  5. 32m 5s
    1. Understanding why connecting is powerful
      4m 18s
    2. Selecting an appropriate networking approach: Open vs. closed
      3m 6s
    3. Reviewing connection settings
      4m 37s
    4. Accepting and sending invitations and messages
      3m 54s
    5. Connecting with people you might know
      1m 24s
    6. Recommending
      4m 1s
    7. Exploring endorsements
      3m 52s
    8. Connecting via groups
      2m 42s
    9. Looking at network statistics
      2m 27s
    10. Alumni groups
      1m 44s
  6. 8m 32s
    1. Finding appropriate groups
      2m 53s
    2. Joining groups and setting options
      3m 18s
    3. Following group etiquette
      2m 21s
  7. 14m 51s
    1. Deciding to start a group
      2m 1s
    2. Comparing public and private groups
      2m 18s
    3. Setting options for your group
      4m 13s
    4. Building your group membership
      2m 34s
    5. Managing your group
      3m 45s
  8. 23m 20s
    1. What to do when looking for jobs on LinkedIn
      2m 13s
    2. The Linkedin Jobs section
      4m 3s
    3. Finding job listings in groups
      2m 29s
    4. Following companies and getting job alerts
      3m 21s
    5. Using keywords in your profile for career development
      3m 43s
    6. Monitoring your network stats to know where to make adjustments
      2m 30s
    7. Using buttons, service provider listings, and paid options
      2m 4s
    8. Alumni groups and veterans listings
      2m 57s
  9. 3m 2s
    1. Engaging through group discussions and news
      3m 2s
  10. 9m 51s
    1. Completing your profile
      3m 30s
    2. Editing your profile to stay relevant
      2m 38s
    3. Managing your settings
      3m 43s
  11. 5m 33s
    1. Android
      3m 12s
    2. iPad
      2m 21s
  12. 1m 12s
    1. Next steps
      1m 12s

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Up and Running with LinkedIn
2h 34m Beginner Jan 30, 2013 Updated Jul 25, 2013

Viewers: in countries Watching now:

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.

Topics include:
  • Signing up
  • Adding work experience and education to your profile
  • Accepting and sending invitations and messages
  • Finding and joining groups
  • Starting your own group
  • Following companies and getting job alerts
  • Using keywords in your profile for career development
  • Managing LinkedIn settings
Subjects:
Business Online Marketing Social Networks Career Development Social Media Marketing SEO
Software:
LinkedIn
Author:
Richard Colback

Building your group membership

Once you have started the group, your main priority will be to build the membership of the group and this requires attention to several key elements. The first of these is to create a compelling and interesting initial group of members that will encourage further members to join your group. You can do this by inviting a few key industry or topic influencers. The first place to look for this is within your existing groups where you've already been an active member. You can also look within the Groups Directory and search filtering by 1st level connections and 2nd level connections, so you identify people who are within your personal network.

Reach out to these people and invite them to join your group. Once these people have joined your group, you should encourage them to contribute and thereby endorse the group and add the value of there brand to that of the group as it establishes itself. In an open group their discussions and comments will be made public and will be ranked highly in search engines. You should continue to contribute content to other groups as this links back to your profile, so that people will recognize you as a trusted voice and group leader within that industry. You will have to balance quality versus quantity.

In high-growth groups, you may wish to allow others to invite new members and offer an open membership. For lower growth with more targeted conversations, you may wish to select your members from the other groups via network or via direct invitation exerting more control in the settings regarding the conversations. Regardless of your strategy, you should try to develop advocates and ambassadors and empower them to lead and create content. This recognition will often lead to a greater commitment to and content creation for the group.

And as your group grows you may consider setting up subgroups and making some of these ambassadors and advocates managers of the subgroups. Within your group you should also take advantage of the Jobs tab to repost jobs you see els where, so that your members an use your group as a central point in the job search. In many cases the value of groups is largely based on the size and activity of the membership base and its ability to build the personal brands of its members or to offer them new connections with other members.

Your group will therefore need to continue adding new members and bring their networks of contacts, insights on the subject and opportunities to share within the group. As your group grows it'll also feature higher up in searches, as groups are ranked according to the number of members they have. And this will attract more visibility, leading to more requests from new people wishing to join.

Find answers to the most frequently asked questions about Up and Running with LinkedIn.


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Q: This course was updated on 07/25/2013. What changed?
A: We added four new movies explaining recent changes to the interface of LinkedIn, covering the updated home screen, navigation bar, contacts page, and search dialogue. No functionality has changed, and the instructions in the course remain applicable to the new interface.
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