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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
One of the best sources of new contacts, maybe your Alumni group. To get to the Alumni group, come across to Contacts, and drop down to the links to the alumni groups of the schools you have listed in your profile. If we click on one of these, it brings up a summary page of all the students, and alumni found in that school. This can be filtered by when you attended or when you graduated as well as a range of years. You can also select to include people with no dates. The top part of the screen is a dynamic filter. If I click on one of these, the next two columns will adjust.
This enables me to rapidly target out of the 4,575 alumni, the 254 that maybe in the geographical area I am focused on, and within that, the companies and their roles. The summary of these is shown beneath. Within this, I can also choose to hide connections, so that only the people who are 2nd degree or beyond are shown. If we look at the individual summary, we can see that the year of graduation is shown in gray in the background, along with any shared connections we may have, and a button to allow me to connect directly.
I also have an option aat the top to change my school, and select from one of the other schools that I have in my profile, or similar schools. This is particularly important, as LinkedIn is currently aggregating all of the schools under the same titles. However, the database has been fractured and different people describe their school in different ways. You may wish to review the similar schools to ensure there isn't a separate database that may also be of value to you, that by virtue of being described in a slightly different way has become separated from the main database. This is a relatively new feature of LinkedIn, and so we are expecting to see some changes over the upcoming months.
And in many cases, students and alumni are some of the strongest connections that you can have on LinkedIn.
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