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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
LinkedIn also has several focused resources for groups that have skills and experience at different levels to the mainstream professionals that make up most of it's member base. These resources are not shown on the main pages of the platform and require input or web addresses. The first of these groups is Veterans. If we enter in the web address http://veteranslinkedinlabs.com and click on the button to Sign in with LinkedIn, allowing access to our network of contacts, these contacts are sorted by a Air Force, Army, Marines and Navy, as well as where they currently live, what they are doing and where they work.
These include 1st level connections as well as 2nd level connections and the option to Connect through to them. We can also sort using the dynamic filters based on geography and where they work to shortlist the contacts below. The second application can be accessed by going to mocha.linkedinlabs.com and again signing in and allowing access. This is an app that will help you to match your military skills with civilian jobs.
If you select the branch of the military that you served for and enter in the MOC code or job title, that will provide a civilian version description of that job. The next tool is LinkedIn Hero Connect. You can get to this by typing in http://heroconnect.linkedinlabs.com, again if you Sign In and allow access. You'll now be offered a list of companies along with a number of veterans they employ, which is ranked according to this icon at the bottom. By clicking on any of the companies, you'll receive a list of the Heroes in your network, which include 1st, 2nd, and 3rd degree connections.
The second category is students that have less experienced than most of the professionals on LinkedIn, but still want to be found via a strong profile and they're seeking out jobs that will value their educational background as well as the skills listed on the profile. You can search current jobs according to job function to see the list of jobs that have already been filtered according to Entry level or Internship, Experience levels. It's also strongly recommended for students that you join your alumni group in advance. You can get to this by going to http://linkedin.com/college/alumni or by going to your Contacts and clicking on one of the alumni groups beneath.
You should leverage this network to reach out to alums who already working or have worked in companies who are of interest to you and can act as mentors or offer connections and insights. There is also a page, that's been setup to identify great companies to work for and this can be sorted by geography. You can find this at http://talent.linkedin.com/indemand/#students You can search By Geography or By Function. LinkedIn offers many committees with it's member base, identifying people with common backgrounds, such as alums for students or fellow veterans will enable you to build from an established base that shares your background and understands your unique skills along with respect for your talents.
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