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Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity.
To add your work experience and education to your profile come across to the Profile and down to Edit. If we come down the screen, we have the option to Add a Position or edit the position that we added earlier. I am going to start out by editing this position and adding in a job description. I recommend focusing on the accomplishments rather than job duties. You can also add in a time period, you don't need to choose a month, but you should choose a year. If you currently working there, this box will ticked and you can select multiple companies you currently working at. As you can see. the logo for lynda.com has been taken from the company page and a link has been created that connects Roger's profile to that of lynda.com.
This provides the added value for Roger of brand association, which contributes both to building his network as well as the value of his profile on LinkedIn. To add the education, you'll need to add in a school; these will be colleges or universities where you have or will receive a degree or certificate. As you enter in the name of school, you may be offered the option to select from a dropdown list. This list will include schools that already have an alumni database. Be sure to select from this list if you can. If your school is not featured, you may wish to try typing in different versions of the name, so that you insure that you added to an active alumni database.
You can select the year that you attended and the year you graduated, as well as a degree. Again, the degrees may already be populated and you can select from a drop down. Field of Study, likewise, from a dropdown. Grade is not necessary and it's rarely shown. It does make sense to add Activities and Societies, as these broaden your profile and add additional elements that may be of interest to people reviewing it. The Description allows you to add more details such as dissertation, minors, awards and scholarships.
You should also look to add specific achievements that were qualified, such as lead team state championship, won business innovation contest, and so forth. Both the Education and Work Experience section, you should try to use a few keywords. You can track these in the top search keywords report of your profile stats if you have a paid account and see which ones have the greatest or least impact on creating visibility for you. As you add more detail to your career history, including prior positions, this will enable people to see not only where you currently are, but also where you've been, which means you will show up in searches for past companies as well as your current company.
Increasing your visibility and the value of your past experience to you and your network, adding all the educational establishments that you've attended, will add you to the powerful alumni databases that these schools develop. These schools will now be shown in the Contact tab at the top of the page. Clicking on this link will give you access to alumni database including you in these very valuable networks.
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