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Sharing photos on Facebook is all the rage these days. Lightroom 4 gives you a way to share your photos and videos directly from Lightroom to Facebook. You'll do that from the Publish Services panel here on the left side of the library module. The first time you try to share to Facebook you have to go through a set up process to authorize Lightroom to have access to your Facebook account and to set some parameters for how your photos are going to be uploaded to Facebook. To do that I'll go to the Facebook button in the Publish Services panel and I'll click Set Up. That opens Lightroom's Publishing Manager.
The first thing I'll do here is to go to this section where I'll authorize Lightroom and Facebook to talk to one another. I'll click authorize on Facebook. And then I'll click OK. That opens by default Web browser to the Facebook log in page where I'll type my Facebook log in here and my Facebook password down here and then I'll click Log in. That takes me back to Lightroom where I'll complete the hand shake between Lightroom and Facebook by clicking Done. I'm going to minimize my Web browser back here just to unclutter things.
Now I'm going to go through the fields in the publishing manager setting up the way that I want to have photos uploaded to this Facebook account. This is not something that you need to do every time that you upload to Facebook. Although you can come back in here and edit the settings that you enter. First of all, I'm going to give this Facebook publish service a name because I could have more than one Facebook publish service with different settings. I'm going to call this My Author Facebook Publish Service. And I don't want to press Enter or Return on my keyboard yet. Instead I'm going to come down to the Facebook album section.
Here I'm going to choose which Facebook album is going to contain my Lightroom photos. I could click Create a New Album or I can go with an album that I already have on Facebook. I'm going to choose my existing Lightroom pics album there. I'll come down to the Facebook title section. Here I'm going to specify what title will appear under each photo that I upload to Facebook from Lightroom. The default is IPTC Title. If you happen to type the title into the IPTC area of the Metadata panel over in Lightroom's Library module then that would make sense but I don't usually do that, so I'm going to use as my title file name, or I could just leave that area blank.
Here I can specify how to name a photo if it is a photo that is an update of a previous upload. So if I have a photo that I want to modify in some way and then re-upload to Facebook I could either use the existing title or replace that title. I'll go with Replace Existing Title. I'm going to scroll down and here are some more settings. Here I can specify how I want the files that are uploaded to Facebook to be named. I could just leave them with their original names, the names that they have in Lighroom, or if I want to rename them I can click this check box and here I have a lot of different options for renaming.
I could choose to keep the file name and add a sequence number, to type in a custom name and then have that followed by the original file number, or type in a custom name and have that followed by a sequence number and so on. I'd like the idea of keeping the original file numbers somewhere in the new file name so I'm going to choose Custom Name>Original File Number. And then as the custom part of those names, I'm going to type FB for Facebook and then here you can see how the file names are going to look. I'll come down to the video section.
I can upload video clips to Facebook from Lightroom so I want to be sure to keep Include Video Files checked. The best format for that is H.264. And here I can specify the amount of compression or the quality of those video clips that I upload to Lightroom. This probably doesn't need to be at max. I'm going to set it to medium and if I find that I don't like the way my videos looked I can always come back in here and edit that setting. In the File Setting section I really have no choice of image format. When you're uploading to Facebook, the only thing you can upload in terms of still images are JPEGs but here I can choose the compression quality.
The higher the compression quality, the better the photos will look but the bigger they'll be. I usually leave that set to about 80. I don't want to limit the file size of my uploads to Facebook. Currently you can upload photos that are as big as 15 megabytes and I don't think that is going to be a problem for me. My camera doesn't capture anything that big. I'll scroll down to the image sizing area. Sometimes I start with really big files, RAW files. I don't need to upload files that big, so I do like to check Resize to Fit and from this menu I can choose whether I want to specify within height, short edge, megapixels, or long edge.
I'm going to go with long edge and I'll leave that set to 720 pixels. Although you can upload larger images to Facebook, I like to stick with that. And just in case I happen to start with a small image, I don't like to enlarge small images so I'll make sure that this is checked, Don't Enlarge. I'll come down to the Output Sharpening section. Earlier in the course, I showed you how to do capture sharpening at the beginning of processing your photos. Now, when it's time to output for Facebook, I do like to sharpen the photos once more to adjust the amount needed for display on screen and I'll leave the actual amount set to Standard.
In the Metadata section, I can decide how much information to send with the file. I can either send all the metadata or all the metadata except the information that comes from my digital camera about the shooting settings for example, or I can send even less information, just my copyright and contact information, or copyright only. I'm going to go with Copyright and Contact Information Only. If I did leave this set to All or All Except Camera and Camera Raw info then I also would have this option to Remove Location Info and I would do that in that case just for privacy reasons.
Finally I'll come down to the Watermarking section. Here I can choose to have a Simple Copyright Watermark at the bottom of each image or I could create a more elaborate water mark. Just to show you what this looks like, I'm going to choose Edit Watermarks. And that opens this editor where you can see that by default each image is going to have my copyright information down here and that information comes from the Metadata on each photo because when I import my photos from my camera card I do add copyright. I'll just leave the watermark at that and if you don't want to have any watermark on top of your photos then you can uncheck Watermark.
Now that I've set all those parameters I'm going to click Save. Now in the Publish Services panel you can see the customized Facebook service that I just set up including the destination album for my Lightroom pictures inside of Facebook. Now that I've got all that set up it's going to be a breeze to upload photos from Lightroom to Facebook whenever I want to. I'll show you how to do that in the very next movie so stay tuned.
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