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In Photoshop Lightroom 3 Advanced Techniques, photographer Chris Orwig shows how to master the subtleties of Lightroom 3 and maximize its efficiency. The course begins with an in-depth exploration of Lightroom catalogs to keep track of photos, collections, keywords, stacks, and more. Along the way, Chris shows how to integrate Bridge and Photoshop in the Lightroom workflow and shares advanced techniques, including image editing with the adjustment brush, automating actions, using plug-ins and extensions, exporting to email or an FTP server, and more. Exercise files are included with the course.
As a professional photographer, it's very common to have the need to be able to upload or FTP files to a client. In other words, let's say we do a commercial shoot. We take all these photographs. We show the client a web gallery of these images. They then say, "You know what? We really want these 15 or these 50 or these 100 images, and we need high-res files. And we want you to upload those files to our server, so that we can use them in some marketing campaign." Well, in order to do that, a lot of times what we do is we export from Lightroom, and then we open up an FTP program to upload the images.
Well, there is a better way, and the better way involves using the FTP Publisher that you can find in photographers-toolbox.com. So first, go ahead and navigate to photographers-toolbox.com/products/ ftppublisher.php. Or you can simply go to the site and then search around; you'll find it pretty easily. What this allows us to do is to stay inside of Lightroom and to do our FTP transferring right inside of Lightroom.
Well, first things first. How do we work with this? What we'll want to do is click on this Download the FTP Publisher. You will note that this allows you to only upload three images at a time, although it is free. And then, if you want to make a donation, you'll then get a serial number, which will allow you unlimited amount of file transfer. So, in this case, I'm just going to use the trial version, test it out, see if I like it, and then if you do like it, go back, scroll down, and you can make a little donation there. Okay, once you've downloaded this, it will save this little lrplugin file; in this case, you can see I have it on my Desktop, in a folder called downloads.
Well, I need to install that in Lightroom. So to do so, I'll go to Lightroom here. And inside of Lightroom, I'm going to go to File and then open my Plug-in Manager. Now, we can't simply add a plug-in file from wherever it is-- currently on my Desktop. Although what I like to do is to keep them all in the same location. So, as I've shown before, it's nice to click on one of your plug-ins. You'll see, hey, this is where it's located. You can click Show in Finder. That will then take you to that plug-in folder. Grab the plug-in you want to install and then simply drag and drop it into that location, and now you're good to go.
All right, well back in Lightroom, what we'll want to do here is click out of this window and actually quit Lightroom. So here, I'm going to quit Lightroom, skip the backup--no need to do that this time--and then re-launch Lightroom. Once Lightroom has been fired up, we'll go to our File pulldown menu and go to Plug-in Manager. There you can see we have that FTP Publisher. Now, again, if you want to have unlimited uploads, you could paste in your registration code here.
It also has the ability to check for updates, debugging, status--all those things are really good to go. So we don't need to do anything else besides click Done. Make sure that's installed. We are now ready to upload some images. Well, the way that we're going to do that, of course, is to select one or more photos, and then we're going to go to File and choose Export. In Export, what we're looking for is this FTP Publisher right here, and we can then scroll through these different options. So here, you can see we can use FTP settings and here we would want to go to Edit and enter in specific settings for Server.
Now, just for demo purposes, I'm going to go ahead and type in the FTP info for my site, although this could also be the FTP information for a client as well. So just keep that in mind. You can upload to someone else's server or your own. Here, for demo purposes, I'll just do my own. I enter in my information in regards to domain name, username, and password, and typically that's all you need, and that's all you get from a client. So just include those things there and then click OK. All right, well once we have that, we can export these to a particular location if need be, and here I'm just going to export this to the Desktop. And what I'll do is I'm not going to rename these files. Leave the naming convention as is.
For the Format, it depends on our client, right? Typically though, if you're going to upload for a client, it's going to be a JPEG at 100% Quality. Typically, they will ask for some kind of resizing, depending upon their needs. Yet, in some situations, they say, "Hey, you know what? Give me the full file, the full-res thing, or for that matter give me the full RAW file or the original file as is," and here you could choose whatever was appropriate for your particular client. All right, here, we could then go through these options and add metadata or watermarking as needed.
All right, well once you've done all that, in order to export this and include this on the server, all that you would need to do would be to click Export. Now, let's keep in mind something here. The file is called mexico_19.jpg. Let's go ahead and export this. And what this will do is it will say, "Hey, this is just a trial version. You can do three images here at a time." Okay, that's fine, and we'll go ahead and upload this image to that server. It's going to go through that process, converting the file if need be, and then copying it up to that server.
Now here, just to highlight that that image is indeed on the server, I'm going to go ahead and open up a new browser window. And in this browser window, I'll go to that domain name, and remember it was mexico_19.jpg. And there we have that file uploaded to that server. So as you can see, the process is really easy. It's quick. It's fluid. Now, keep in mind that what I'm doing here is simply simulating this process. Yet it's a process that I do all the time with the majority of my clients, and what you can do is you can take these files, you can change their settings, you can change the file type, the format, the resolution, you name it, and it's a really easy and efficient way to take those images that you're working on in Lightroom and to deliver those to your clients.
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