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In Photoshop Lightroom 3 New Features, photographer and author Chris Orwig explores the enhancements that Adobe Photoshop Lightroom 3 brings to each phase of the photographic workflow—from importing and editing, to exporting and publishing. This course details Lightroom 3's new importing and asset-management features and its significant improvements in the Develop module, including enhanced sharpening and noise reduction. Chris also shows how Lightroom 3 broadens output options, and shares workflow tips and advice for upgrading Lightroom 2 catalogs and working with images processed in earlier Lightroom versions. Exercise files are included with the course.
One of the main reasons to use Publish Services, as we've seen, is to upload our photos to a place like Flickr, to get our photos out there. We can also use Publish Services to publish our photos internally to one of our own hard drives. Now, one of the reasons why you might want to do this is like in a particular situation where you have a client shoot. Like I had recently. It was a commercial shoot for an energy drink. I had all these raw files. Well, they needed TIFFs and JPEGs. So what I did was I took the raw files and I published them locally and then I sent them these files. Well, let's pretend in this particular scenario that our client is my mom and dad.
I have these photos, which are captured of my mom and dad at their anniversary, and they're all raw files. They are not going to know what to do with raw files. So they really need JPEGs that they can take to the lab and get printed. So what I first need to do is to create a new Publish Services connection. So I'll click on the plus icon and go to my Publishing Manager. Here I am going to add a new connection. I am going to call this one client - parents. Again, you would name this whatever the respective client name was. I am going to save this to the Desktop to a particular folder I'm calling client-parents.
You want to keep in mind that you can't change this folder once you've created the connection. File Naming, well, I don't need to do anything here. Yet, if it were a real client, you may want to customize the name so that it makes a little more sense to the project. File Settings. Well, in this particular case, JPEG, sRGB, because that's what most digital labs print to. Quality setting is really high. Image Sizing, what do we need to do there? Well, I'm going to take this to something like inches rather than pixels, because that's a little confusing. I'll go to inches. Typically, labs print at 300 pixels per inch.
I am going to go to something. Let's say they're going to print 6x6 at the largest size. So now I have this Width and Height so it fits inside of those dimensions. Now, Output Sharpening, typically I want to sharpen for a different type of paper. Glossy Paper is what I know that they are going to use and a standard amount typically works best. Now, if I need metadata, which I don't, I can include that, or if I need a watermark, which I don't, I could include that as well. Now that I've done that, all I need to do is simply click Save.
Well, now that I've saved that connection, you can see that I have these different Publishing Services connection. Here's this one for my parents. What I would do then is click and drag the photos that I want to send to my mom and dad. I'll go ahead and pick a couple of these and then drag them over. When I click on this connection, it says, hey, these are the new photos to publish. Now, the nomenclature is a little bit awkward, because what you're doing when you publish in this particular case isn't actually publishing.
It's a little bit more like exporting. So let's see how this actually works. So what I'm going to do is I'll go ahead and publish these files. It's going to take all of these images, and it's going to publish them based on the settings that I defined in the Publish Manager and put them in a new location. So it's showing me the new photos to publish and the ones that its gotten through. We'll go ahead and wait for this to be complete. All right. So it's gotten through all those photos, and it shows me that those are now published. Well, if I navigate to my Finder, and I'll go ahead and do that, and I navigate to this folder I created, client- parents, and open that up, we can see that I have all of those photos in that particular folder.
They are all JPEGs and they have been processed, again, based on those settings that I dialed in in that Publish Services dialog. Well, let's say that I go back to Lightroom and I realize you know what, now that I'm thinking about it, my mom would really like one of our family pictures. So I'm going to go ahead and click on a couple of those and I'm going to drag them to this Publish Services folder for my client, who is my parents. Now, when I click on this connection, it says, "You have a couple of photos that you haven't sent to the client." Now, this is really helpful, because a lot of times you send clients photos.
It's hard to keep track of which ones they have or which ones they don't have. So in this particular case, what we are doing is we are exporting, but what Lightroom's calling it is publishing. This publishing gives us the ability to keep track of these files. It's saying, what have we done, what haven't we done, and here all that I need to do is click Publish. And then it's going to go through and process these files and resize them to the appropriate dimensions, appropriate type of sharpening, etcetera. And now when I go to that folder again, here we're going to see that those two files have now been included in the mix.
So one of the things that you can start to imagine is that this Publish Service feature can be really helpful for client communications. It can also be really helpful for delivery of images. The issue here is that all of these images exist in a folder. The next step would be to burn them to a CD or a DVD or to get them somewhere else. Now, another reason why you may want to use Publish Services is you may want to create a folder and it's a folder that you publish certain images to, so that those photos can then be included on your iPhone.
So again, don't let this particular example limit the functionality of this feature. You have to show something and keep in mind that you can do so much with this Publish Services. Well, that wraps up our conversation about Publish Services to a particular folder on a hard drive.
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