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Hey, welcome to another creative photographic tip. If you're watching this movie, I'm assuming that you want to get better at photography and you want to get better at Lightroom. So, what do you need to do to create better and more interesting photographs? Well, one of the things that I think you need to do is to make photos that matter to you. Take pictures of things that you value. So often I interact with student photographers or with aspiring photographers, who almost, it's as if they're living photographically someone else's life. They're taking someone else's pictures.
Literally, I've seen this happen where someone will set up next to a pro photographer, a celebrity photographer, and will take the same picture. It's as if it isn't their own. If you want to get good at photography and at Lightroom, what you need to do is start saying "okay, well, what do I value, what matters to me," and then take pictures of those things. Now, you may be thinking, "I'm a commercial photographer. I don't have time for my own personal work." Well, make the time! You may be thinking, "I don't really know what I want to shoot." Well start creating a list. What do you value, what's most important to you.
Then take pictures of those things. What will happen is that those photos will all of a sudden be better than anything else you've ever done. Then also when you bring those images back in the Lightroom, the shortcuts will matter. The workflow will matter. The tool will matter, because all of a sudden you're working with something that you value. So again, if you want to create better, more interesting, and engaging photographs, start taking pictures that are your own and start taking pictures of things that matter most to you.
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