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Creating a watermark

From: Lightroom 4 Image Sharing Workshop

Video: Creating a watermark

As photographers of course we enjoy sharing our work, but we like to take credit for that work in many cases as well. And sometimes we simply want to identify an image as being our own, that we own the copyright to that image for example, to discourage others from taking those images without permission. One of the ways that we can mark our images in this way in Lightroom through a variety of the different sharing options, is through the use of a watermark. And one of the great things about the Watermark feature in Lightroom is that we can identify a watermark once and then reuse that same watermark in a variety of different sharing methods.

Creating a watermark

As photographers of course we enjoy sharing our work, but we like to take credit for that work in many cases as well. And sometimes we simply want to identify an image as being our own, that we own the copyright to that image for example, to discourage others from taking those images without permission. One of the ways that we can mark our images in this way in Lightroom through a variety of the different sharing options, is through the use of a watermark. And one of the great things about the Watermark feature in Lightroom is that we can identify a watermark once and then reuse that same watermark in a variety of different sharing methods.

Let's take a look at how we can create and modify those watermarks. In many of the modules for sharing your images you'll find a Watermark option available and you can certainly access your watermarks and edit the watermarks from there. But we can also access our watermarks from any module using the Edit menu, I'll go to the Edit menu and choose Edit Watermarks. And that will bring up the Watermark Editor. I've already created a watermark that I've saved, and this is a simple copyright text watermark. I have the copyright symbol plus my name.

I can then modify the text for that watermark, but I think I'm also going to create another watermark. This is my Tim Gray copyright watermark, but in some cases, perhaps I want not so much to claim ownership of the image. But to provide some reference for who I am and where you can learn more about me, in other words my name and perhaps my website address. So, I'll go ahead and modify my current watermark in the text box below the image here. I'll simply type my name and then perhaps a slash and my web site address and I might make this particular watermark a little bit more graphic.

In other words not so plain like a copyright text might appear, and so I will select that text and then perhaps change the font to something a little bit more bold. Or perhaps a little bit more interesting. You can go through the various fonts here and find one that you think works well. I might use a bold font, I might also scroll down and increase the size of that font. I'll go ahead and click and drag this slider for size. I'll say somewhere around that size. Looks like it'll work OK. We can also modify the color of the text and this can be a little bit of a challenge because the image itself might dictate what color we want to use.

In most cases, though, the solution that I use is to apply white text with a Drop Shadow. So, that regardless of the color of the image, we'll be able to see that particular text. Of course, you could also create a watermark that's in white text. One that's in black text. And then use them as needed. But if you're working with a large number of images, you might not be able to pick and choose one particular watermark that always works. And so, again, that Drop Shadow helps to pull that text away from the background, in many cases. You can turn on or off the Drop Shadow, and then adjust the settings, the opacity, how far away from the text it appears, the overall size of that shadow, and the angle relative to the text. Scrolling down we'll find some Watermark effects controls, we can adjust the opacity of that watermark.

So, if you want it to be not quite as bold, you can tone it down just a little bit. If we set the opacity all the way down to 0 of course that watermark disappears altogether. But you can fine tune to the level that you think is appropriate for the text. We can also adjust the size. Generally speaking, I'll use the proportional size. In another words, that the size will be proportional to the image itself. So, when you share images in a variety of different outlets, that text will always appear as the same relative size within the image. You can also choose to have the text fill the available space, so in this case you can see it covers the entire width of the image.

Or to fill the image altogether which of course in many cases unless you have a relatively small amount of text, won't produce a very good result at all. So, I'll leave that option set to proportional. We can also choose how far into the image we want to push that text. I currently the text anchored at the bottom-left corner. I could certainly position the text in a different corner or even in the center if I'd like. Let's assume I want it in the bottom-right corner, for example. You'll see the text is rather close to the edge. So, in many cases, I'll move that text inward using the inset controls. With a positive value, the text will move further into the image, and with a negative value, it will move out of the image.

But obviously if you take the value down too far, you'll start to cut off some of your text. In this case it looks like a value of one for both horizontal and vertical will produce a nice placement. In addition we have options to rotate the text and that obviously is most helpful if you want the text to move along one of the left or right edges as opposed to a top or bottom edge. But I'll go ahead and rotate all the way back around to the original orientation in this particular case. Now, you might notice that we have options for both text and graphic watermarks.

If I choose the Graphic option, Lightroom will ask which image I'd like to use for my watermark. However, I don't recommend using a watermark that is a graphic in most cases. The reason being that you can't control very well the size of that graphic in the final output and often times the quality then suffers rather considerably. So, generally speaking I prefer using the text style for watermarks. Now the original Tim Gray watermark of course was that copyright text, I've edited that original and now I'd like to save the result as a new watermark.

If I simply click save I'll be saving the existing watermark. I want to save this as a separate watermark, so I'll click the popup and then chose the Save Current Settings as New Preset option. And then I'll just simply call this Tim Gray with Website and then click the Create button. And now whenever I'm sharing my images in Lightroom, I can choose one or the other of these particular watermarks or of course create a brand new watermark altogether. So that I can add some copyright text or other information to every single image I'm sharing in that particular output. So, that might be a web gallery, printing, slide show. Whatever the output I'm producing, I can have the watermark appear on every image automatically.

Now that I'm finished with my watermark editor though, I'll go ahead and click Done. And then I can set about the task of identifying some images I'd like to share, so that I can share them with that watermark added.

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Lightroom 4 Image Sharing Workshop

34 video lessons · 634 viewers

Tim Grey
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