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In Photoshop Lightroom 3 Advanced Techniques, photographer Chris Orwig shows how to master the subtleties of Lightroom 3 and maximize its efficiency. The course begins with an in-depth exploration of Lightroom catalogs to keep track of photos, collections, keywords, stacks, and more. Along the way, Chris shows how to integrate Bridge and Photoshop in the Lightroom workflow and shares advanced techniques, including image editing with the adjustment brush, automating actions, using plug-ins and extensions, exporting to email or an FTP server, and more. Exercise files are included with the course.
While many of us have built up a familiarity with the web galleries which are located in the Web module, we may not have a very efficient and professional way to upload our images using those web galleries in order to show our clients our work. So here, I want to take a couple of minutes to talk about how we can use these web galleries a bit more efficiently, and also professionally. One of the first things that we need to do is to select a set of photographs, like I have here. Now, these are images that I need to upload for a client named Playa Escondida.
It's a small inn, which is located in Mexico. So in order to do that, I'll navigate over to the Web module. Once inside of the Web module, typically what you want to do is choose a template that kind of suits your aesthetic. In my case, I like the really simple Slideshow, and this is the one I use most often. I actually don't use any watermarking or captions or titles; I just use a really basic slideshow with images on this black background. The client can then click through these photographs, and they can say, you know what, I really like this image number 5 or 6 or whatever it is.
So in this case, they can click through these. I like this setup. The next thing I need to do is to define my upload settings. To do so, we go to the Upload Settings panel, and then we click on Edit. Here we're going to enter in three things: our domain name, our username, and then our password. Next, we need to define our server path. Now, in order to do this, you can click Browse, and here you're going to select the folder that your hosting company has defined to be the public folder.
In my case, it's HTML. In your case, it may be something different. You want to check with your hosting company. Let's go ahead and click OK. What's next? What's next is the way we name these folders, and we can name them in a way that's a bit more professional. In other words, what you can do is type out the word "client" and then forward slash and perhaps the client name. In this case, I'm going to go ahead and type out "client/playa-escondida". Here I have a really nice way to host these files in this particular folder location.
I'll show you what that means in a minute, but let's go ahead and upload the files to that location. All right! Well, once those files have been uploaded, what we can do is open up our web browser. Now, in our web browser, what I'm interested in doing is pulling up my domain name, which is chrisorwig.com, and then forward slash, whatever I've written over there. In this case, it was client/playa-escondida. In other words, whatever we've typed out here in this field, we want to type or append to our domain name here.
As long as you're using forward slashes, what it's going to do is create new folders. It created a new client folder. Inside of that folder, it placed this particular gallery here, Playa Escondida. This is really nice, for a couple of reasons. One, it makes your client feel like you have a client section on your site, and two, their brand is now associated with your brand. This can help to build a little bit of relationship here as well, which can be kind of nice. Another thing that's great about this is that this gallery is secure.
In web worlds they call this security by obscurity, and here is why. It would take a lot of guesswork for someone to type out chrisorwig.com/client/ and then a client name. What you can do is you can come up with these different naming conventions to have relatively secure slideshows. Now, it doesn't mean that someone can't find this. They could find this. Yet, at the same time it would be a little bit tricky. The great thing about this is that we can then highlight this full URL string, copy it, and then paste it into an e-mail.
When that e-mail showed up in the client's inbox, they could then click on that link, and it would take them to this web gallery.
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