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Keynote is Apple's iWork application for creating effective and impressive presentations. In Keynote '09 Essential Training, presentation designer Craig Syverson teaches new and experienced Keynote users how to apply this program to its full potential. Craig demonstrates the entire creative process, from building basic slides with text and images and using the new built-in themes, to distributing the final product. Exercise files accompany the course.
Using Graphics such as logos and photos is an important part of creating compelling presentations and here is how they work in Keynote. I would go up to my Media Inspector, open that up and I want to drop in a logo I have in here, down here at the bottom. Take this dragged on and let it go, I see that green arrow, let go, so I know it's going to be brought into this slide and I'll close out this top window. Let me open up the Metrics Inspector. Metrics Inspector is very handy for graphic objects because it will give you the File Information name of the object that you just brought in. Also down here, you can see I have measurements of the actual Size and the exact Position of this graphic object on the screen. This position is denoting the upper left hand corner of the handle and I can take the corner handle and drag it down to scale it.
You'll also notice here in the Metrics Inspector, I have got Constrain Proportions turned-on. If I could turn that off, for instance, if I move this around you can see that it will distort it and for something like this as a corporate logo, you really don't want to do that, but for other objects if you want to distort them, you can. If I want to go back to what my original size was, of course, I'll just click here on Original Size. It's a nondestructive type of editing, so you can always go back to your original graphic object. I'm going to scale this down a bit, let's see I'll put it up there and I'll just line it up there. We'd go to my second slide and here you see we have a group of photographs that have been brought in. If I click on one of them looking here in the Metrics Inspector, I see that this particular photograph is 334 pixels wide, as is this one, so I'm getting a clue that they are all about 333, 334.
I need to bring in another one, so I'm going to call up my Media browser again, go up to here and pull in this photograph, like so. And importing graphics will always bring in the graphic edit's native size and like I mentioned earlier it's a nondestructive use of these graphics, so we can always change the size and make adjustments to the photograph without having to worry that we can't get back to our original size or the original condition of that photograph.
I can type in exact measurements in the Metrics Inspector, which is very handy when you know the exact size that you want. So double-clicking on 1084, which is the native size of this photo. I'll type in 334 and because my proportions are constrained, it brings it down just to right size. I can line that up with that text object there. Now one of the other characteristics that you can do with graphic objects is going up here to the Graphic Inspector, you can add a stroke. These other photographs have a stroke and as you can see here the Picture Frame stroke.
So I'll click on this one and pull down the Picture Frame and I can change the width of that stroke around the photograph. The other ones are set at 44, so I'll keep it about there as well. One of the other things you can do while you have your elements inside of Keynote, I can add reflections. So I just selected all of these photographs and hit Reflection. With the Graphics Inspector open, I can dial in that Reflection, however I want. The Reflection is also reflected up here in the Format bar and it just turns it on or off and since I want it off, I'll just click it off there.
There is a lot of ways you can get graphics into Keynote. I'm going to go to this slide and you can see here that we are missing an image. I can easily pull other photographs from applications like pages. Let me go down here to pages. I have a document already open. It's from a photographer who is offering one of the photographs for using his presentation. So in pages, if I click on this photograph and I'm going to Ctrl+Click and select a Copy, and I'll close this out and you don't have to save it.
Click into Keynote, Ctrl+Click, Paste and it brings in that particular photograph. Now notice it looks a little bit small. In the translation from Pages to Keynote, it brought down the size of this photograph, but the native photograph is large enough so that even when we bring it up to the size that it's going to fit on the slide, it's not going to distort. So even when you are copying from pages or from another application, it will retain the original information of that graphic object for you. There is a new feature in Keynote '09 though that will lock in a particular size of a photograph to help you reduce the file size of your entire presentation.
So for instance, if you're bringing in really large photographs and scaling them down like this, it's taking up a lot of file space. So if I go up here under the Format menu, pull down to Image and pull over to Reduce Image File Size, I'm actually not going to click on this, but if I would, it would then change the size of that photograph inside of the Keynote file to be just large enough to cover this particular size of the image. That way, if I do have a lot of images in my slide presentation and I just reduce the file size down to fit that particular slide. I'm not using up extra storage space that I don't need. Now keep in mind, of course, that gets rid of that ability to go back to the original. It permanently changes to that smaller size. But it could be very effective in reducing an overall file size of the presentation if you have a lot of photographs.
I am going to click on Slide 4 here which is just blank, I want to show you a very cool thing that also the Keynote does in bringing in PDFs. I'm going to go down to Preview and I have already have open the Keynote' 09 user guide. And with this Thumbnail View, I'm going to scroll down here to this page, click-and-hold and I'm going to drag it over onto my slide and we see the Green Plus sign. When I let go and I'll close our preview now. You could see, it actually brought in that PDF into Keynote and I brought it in as a vector file which means I could scale it pretty much as much as I like and it will always stay sharp.
You'll also notice in this particular PDF, it brought it in with transparency in the background. It doesn't quite look like a page. Let's say we want it to look a little bit more like a page I'll give it a white background. Well, graphic objects themselves don't have fills by definition that make sense. It's a graphic object coming from another source. So what I'm going to do is I'm going to drop in a shape behind it that's colored white. I want to go up here to Guides and I'm going to shut off the Show Guides at Object Center, because I'm about to show you how to line up an object with the corner of another object and if I have the center lines on there, it will make things a little bit too distracting.
I am going to go here to Shapes, pull down to a Rectangle and you see it dropped in a rectangle here, right in the middle. Now as I drag this up, notice the alignment guides are going to appear because that is the definition of the edge of that graphic object. So I'll let go and I'm going to change the Fill of this shape to white, to look like a page and by Ctrl+Clicking I'll send it to back. So I'm going to layer it behind this PDF. Now I take this corner, drag it underneath and I'm looking for alignment guides for the bottom and the side and they pretty much will lock right in the place once I find them and I let go.
So this is a really great way to be able to bring in images from existing PDFs, very, very quickly and very easily. In fact, if I go back to that PDF, we had open before. I can use the Select tool in Preview and select out just a part of a PDF, let's just say this piece of text here and I'll go up to Edit and choose Copy. And I'll close that out, click into Keynote and I come back here and do a Ctrl+Click and paste and you could see it brought in just that element and it's scalable as well because it's still a vector image and it makes it very easy just to be able to pull in parts of a PDF, if you don't want to pull in an entire page.
So with the flexibility that Keynote offers in bringing in graphic objects, you should never hesitate to use them if they will enhance your story.
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