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Keynote is Apple's iWork application for creating effective and impressive presentations. In Keynote '09 Essential Training, presentation designer Craig Syverson teaches new and experienced Keynote users how to apply this program to its full potential. Craig demonstrates the entire creative process, from building basic slides with text and images and using the new built-in themes, to distributing the final product. Exercise files accompany the course.
Builds are qualities assigned to objects that enables them to be animated within a slide. Builds give you control over the sequence of events that comprise your presentation and like you set the pace of how your ideas are delivered, so very important. So let's look at Builds and see their relationship to the flow of our presentation. The first thing I want to do is just play this short three-slide presentation for you. Let me select this first slide go up to Play. Let's just walk through, on this first slide that red shape came in, going to now advance the slide, it's going to do a Magic Move slide transition, we'll hit the key now. You can see that transition, the motorcycle image moved over, everything else dissolved up and it's now going to do a Magic Move transition to the group slide next.
So I hit the Advance key and there it goes and then that shape came in behind to the next object. Let me hit Escape. Let's go to the second slide and what I want to do is I want to have control over when this particular text element comes in. This is like the subtitle. To do that I'm going to assign it a Build. Let me go to the Inspector, click on the Build Inspector and I want you to notice these three tabs here. Some of you might have used PowerPoint before so let me tell you how Keynote names things and how PowerPoint names things.
A Build In in Keynote is what PowerPoint calls an Entrance Effect. A Build Out is what PowerPoint calls an Exit Effect and an Action is what PowerPoint calls an Emphasis effect. So you see I have this object selected, so it's looking now for an effect for me to give the Build In. So I'll click and hold and this is my list of effects that I can give it. I'm going to choose Dissolve and let me point out here this Delivery pulldown menu. I can either deliver this piece of text All at Once or By Paragraph. Well given that it is one paragraph, it really doesn't matter which way I do it, so we'll just leave that as it is. And it has the duration set for 1 second.
Let's go back now to the first slide and play this and let's see the difference. The first slide happens, hit the Advance key, in comes the text but you'll notice that that title is not there. That's because it's waiting for the Build that we just assigned it. When I hit the Advance key, now that title came up in a 1 second dissolve. Now since that's all the build we've put on that slide, the next time I hit the Advance key, it's going to look for the Slide Transition, which was as we remember the Magic Move. Let me back out of there. Let's go back to that second slide. So now I want to have control over how these bullets come in. Let me move my Slide Inspector over so we can have a better look at those. Look at this button down here under the Build Inspector, More Options. We'll click on that. This gives us a lot more detail about what's happening with our builds.
If I click on this, you will see it selects that text object that we initially set up the build for. So there is one way you can select your object is actually look for them here in the Build Order table. You will notice here object one has a dot next to it and we've assigned that build to start on a click. So that's why when next slide, after that transition, I had to click it in order for that text object to appear. I can also set it and I think I would like to, I would like to have that subtitle come up automatically after the Dissolve. I click and hold here and I'll choose Automatically after transition. What transition? Well the flight transition, the Magic Move transition.
So the very first thing after this slide transition happens Keynote goes to the Build Order and says what do we do? This one says build this in at a one second dissolve automatically after the transition happens. So let me go back to the first slide and just demonstrate that. I hit Play. That image comes in, I'll advance the slide and then that top piece of text came in automatically, I didn't hit the Advance key. You see it's slightly different, it just dissolved in with a little bit of a delay which was nice because it caught our eye to the subtitle of the slide and since we like to see moving things, we tend to look at the things that are moving.
I think I like that effect. I'm going to hit Escape. And now I want to be able to have control over how these bullets are delivered because these are all individual points and I don't want to have my audience reading a slide when I first go to it. I want to control the flow of the information, I want them to pay attention to what I'm talking about and not have them read the slide. So I'm going to click on this text object and now a pop quiz. Notice all of these handles around these text elements. Notice that there are eight of them and on this one there are two. So you might recall this is a Free Text Element and this is a Body Text Element, and the importance of this will come into play in a second.
So with this object selected I'm going to go over to my Build Inspector, I'm going to select Dissolve and now notice the Delivery, it says All at Once and if I click and hold, I have an option of By Bullet and Bullet Group and Highlighted Bullet. Let me choose By Bullet and notice over here now we have two different entries for this particular build. I can set when the first bullet comes in and the subsequent bullets after that. You will see the dot, which lets you know that these will be waiting for a click.
It's very easy to look at the flow of your slide when this Options drawer is open. I can see immediately that this first image is going to come in and when I see a dot, I know that's where I'm going to be asked to do something. I'm going to ask to click and when I'm I going to click the first bullet and then the subsequent bullets after that will look for a click. When that's all done, because there's no more builds, it will go to the slide transition, which is the Magic Move. So let's have a look at that. Go back to first slide, now in Builds In, Advance, in comes that subtitle, remember we set that to come automatically and now it's waiting for me to do the click for the bullets.
So I'll click the Advance key once and the first bullet comes in. Now remember we set them to go separately so it's waiting for me to click again, which I'll do now and I'll click for each of these and I have full control over the pacing so I can talk about this with my leisure. Click again the last one, and now this is my last build. So I know that next time I click it's going to go to the slide transition and it went to the next slide, back out there. Let me go to the Slide 3. You might have noticed this shape came on automatically as well, this red shape. Let me select that shape and we'll look here in the Build Inspector, and you will see that I gave it an effect called Convergence. Now why did I give it Convergence? Why did I make that choice? I wanted to call your attention to it.
Let me demonstrate, let me give it a very subtle effect like Dissolve. And now when I play this slide, I want you to look down here in this lower corner of the slide. Let me go ahead and play this. I called your attention to that corner because when your audience is watching a presentation, they don't always know what's going to happen next. And you might not have caught that nice subtle dissolve that came up behind that brake photograph. Let me hit Escape. It's certainly important but you want to create a transition, you want to create an effect that does the right thing at the right time. I wanted to call attention to that particular slide but not too much. So for instance, let me choose Bouncy and play that for you just here. Of course that really catches your eye but it's not designed for professional presentation, so you really wouldn't want to use that. Let me hit Escape. So effect that I chose for that particular instance was Convergence. It gave enough of movement. It gave enough indication so your audience's eye will follow at that point. But it wasn't too dramatic that it overtook the slide and distracted you.
So the timing and pacing of your presentation is so important, planning your builds carefully is a really good investment of your time.
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