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Keynote is Apple's iWork application for creating effective and impressive presentations. In Keynote '09 Essential Training, presentation designer Craig Syverson teaches new and experienced Keynote users how to apply this program to its full potential. Craig demonstrates the entire creative process, from building basic slides with text and images and using the new built-in themes, to distributing the final product. Exercise files accompany the course.
So there are a few specific text formatting functions that are especially relevant for Keynote that I'd like to show you. First off, let's talk a little bit about Opacity. I'm going to select this Free Text Box here, shrink it down a little bit. Now, just because it is a Free Text Box, does not mean it can't have color in the background. Let me go up here to this Fill button and drop in just a slight lavender. So the thing to remember with the Free Text Box and its background is it's only going to be limited to a rectangular shape. Shape objects can be whatever shape you want them to be so you have a lot more flexibility as to the shape of the background. Let me call up my Inspector here, and go to my Slide Inspector I'm just going to shut off this Body Text Object for now, just to make things a little bit easier to see.
If I drag this object on top of this one, let's say I would like to have some opacity between these objects, so I have a nice bleed of color. I'm going to shut off my Inspector for now. I can go up here to the Format bar and with this object selected, Opacity let me say go to 60%. Now, I get a nice blend of the colors there, but you also notice that the whole text in dimmed out, and kind of unimpressive. So there is a way to work around that. I see this happen a lot in presentations and there is a very simple way to work around it in Keynote. Let me bring my Opacity back up on this object to 100%.
I am going to click on the Fill button here and pull down to Show Colors, and what this will do is this will bring up the Color Palette window. Now, with the Color Wheel tab selected, you will see that I have the color of this object here in this box. So that means that this is the active color that's being worked on, and down here, I can drag the Opacity slider down and notice that the fill of the object is dimming in opacity, but the text is remaining fully opaque. That is the effect that we wanted. It's a handy way to get that type of opacity, that type of color blending you might want without affecting the quality of the text. Let me close up this window, and another thing that we can work with in formatting text is what's called the Inset Margin.
The Inset Margin is the area around the text as it relates to the object. I'm going to select both this Free Text Object and the Shape Object and open up my Inspector, go to the Text Inspector and down here, this slider here, we'll set the Inset Margin. Right now, it is set for just 5 points. Let me drag it over and watch, you will see the differences and how these different objects relate to an increased Inset Margin. The Free Text Object just increases the size of the object to accommodate the greater Inset Margin, whereas the shape always retain the same size and give you the Clipping Indicator.
So this is a nice feature to work with when you really want to control the area around your text to kind of create a float if you will, and depending on what object you are using, it will depend on the behavior of how that Inset Margin works. The other point for text that's important is the Letter Spacing. Let's go to Slide 2, and I'll show you here. I'm going to pull this down a little bit to get it out of the way. When you are working with thin typefaces like we have on this one, sometimes the letter spacing is not quite right, and it's not as legible as it could be.
I am noticing here the spacing between the Of and the The looks a little tight. What I can do is I can select this text object and down here in the Text Inspector, I can use this Character slider, and this adjusts and increases the space between the letters. Now, this isn't exact look I'm looking for, because it's affecting the entire object. You see it's adding space between every single letter. I can make it a little bit more subtle. For instance, I can come into this text object, click right before the T with my cursor there and now drag the Character slider. I can just increase the space between the word Of The.
So you can just drag a little bit. I can do the same here before the S in Superbike. I go a little bit, maybe a little bit before the O in the Of. So you can see that even if the changes are subtle, because we should be using text sparingly, it's always a good idea to be sure to make your text as easy to read as possible.
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