As an evangelist for "design ethnography," Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is the principal at gotomedia, a global leader in research-driven, people-friendly interface design for the Web and mobile technology. gotomedia provides product solutions for clients including Seiko Epson Japan, Symantec, Adobe, NetIQ, WebEx, and CNET. Kelly's book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles. Kelly is also the editor of gotomobile.com, a leading online publication on mobile user experience, and she serves on the national board of the AIGA Center for Brand Experience.