Wharton professor Jonah Berger is bestselling author of Contagious: Why Things Catch On.
Ever wondered why some things catch on and become popular while others falter? How to generate more word of mouth for a product or initiative you're working on? Jonah Berger has the answers. He's a professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On. Dr. Berger has spent the last decade studying how social influence works and how it drives products and ideas to catch on. He's published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.
Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.
Appropriate for all
“I am in love with the After Effects program and have already started to apply some animation on our web pages. Even at this baby-steps stage, it looks awesome. You guys are the best thing that ever happened.” —Ida P.
more from our members »
Try our tutorials
— every online course includes free video tutorials. Become a member to keep learning, with unlimited access to the subscription library.