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Web Site Strategy  and Planning
Illustration by John Hersey

Web Site Strategy and Planning

with Jen Kramer

Video: Welcome

(Music playing) Hi! I am Jen Kramer and welcome to CMS Website Strategy and Planning. In this course, we will study the difference between Business Strategy, Website Strategy and User Strategy and how they support each other. We will consider your target audience for the website and analyze how different personas can influence the design outcome of a website. Then we will learn the key questions to ask when identifying a client's wants and needs.

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Web Site Strategy and Planning
1h 37m Intermediate Feb 02, 2010

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In Web Site Strategy and Planning, Jen Kramer shows that there’s more to building a web site than just implementation. She describes how to create a plan that will ensure the end product meets the client’s needs and is as efficient and scalable as possible. Jen explains how to identify the right technology for the design, whether it is CMS-driven or static, and how to organize content and graphics. She shows how to create a project proposal that includes pricing and milestones that demonstrate to the client that work is being done. She also discusses how to measure the success of the design through analytics and user feedback.

Topics include:
  • Mapping out a business strategy
  • Determining the right technology
  • Using static HTML versus CMS in the design
  • Choosing the right CMS
  • Selecting the right team, including designers and SEO consultants
  • Measuring the success of the design
Subjects:
Web Content Strategy Web Design
Author:
Jen Kramer

Welcome

(Music playing) Hi! I am Jen Kramer and welcome to CMS Website Strategy and Planning. In this course, we will study the difference between Business Strategy, Website Strategy and User Strategy and how they support each other. We will consider your target audience for the website and analyze how different personas can influence the design outcome of a website. Then we will learn the key questions to ask when identifying a client's wants and needs.

Planning the client's website with long-term maintenance in mind is a key objective and we will talk about how to do that successfully. We will weigh the benefits and drawbacks of developing a static website versus using a content management system, and take a look at Web 2.0 functionality that facilitates two-way web communications by way of blogging, Facebook, Twitter and Photo Galleries. From there, we will piece together the site map that outlines the website content and provides the final blue- print for creating the design.

The most successful websites I have seen are ones where the web designer understood the client's web strategy before they started to build the website. So let's get started with Website Strategy and Planning.

Find answers to the most frequently asked questions about Web Site Strategy and Planning.


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Q: Where can I learn more about how to make a website?
A: Discover more on this topic by visiting how to make a website on lynda.com
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