All design starts with an idea, and generating good ideas is what separates the wheat from the chaff. But unlike software than can easily be learned, the practice of generating ideas is far more complex. In Interaction Design: Process and Inspiration, acclaimed designer Brendan Dawes takes you through some of the processes he employs in his own work. He'll show you how he approaches projects as a series of "sketches," more akin to working with pencil and paper than pushing pixels. From interface design, usability, and using sound to branding, designing for the audience, and experimental approaches, Interaction Design offers an award-winning designer's insight into the techniques he uses every day to push, play, and constantly explore the realm of possibilities in interactive design.
Brendan Dawes is Creative Director with the interactive agency magneticNorth, based in Manchester, England. His portfolio includes projects for Disney, Benetton, Fox Kids, Kellogg's, Coca-Cola Schweppes, Channel 4 and the BBC. In addition to his commercial work, Brendan has also produced a number of personal projects including the highly acclaimed Saul Bass website and its quirky offshoot, Psycho Studio.
His work has been featured in numerous industry publications and has received nominations at the New York Flash Film Festival and the 2001 Webby Awards. His published work includes Flash ActionScript for Designers and New Masters of Flash.