Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Instagram for business

From: Sharing Photos with Instagram

Video: Instagram for business

Although Instagram is mainly a personal social sharing service where individuals use it to share photographs across all different types of networks, whether it would be Facebook, Twitter, Google+ whatever it might be, Instagram also has its place in the business world. And so Instagram has actually launched an Instagram for Business blog which you can visit at business.instagram.com/blog. And once you get here, you're going to notice that it has a nice welcome message at the top, that says, Welcome to Instagram for Business. You can explore how businesses are using Instagram and they give you tips, brand spotlights, API examples, and news from Instagram HQ.

Instagram for business

Although Instagram is mainly a personal social sharing service where individuals use it to share photographs across all different types of networks, whether it would be Facebook, Twitter, Google+ whatever it might be, Instagram also has its place in the business world. And so Instagram has actually launched an Instagram for Business blog which you can visit at business.instagram.com/blog. And once you get here, you're going to notice that it has a nice welcome message at the top, that says, Welcome to Instagram for Business. You can explore how businesses are using Instagram and they give you tips, brand spotlights, API examples, and news from Instagram HQ.

So let's take a look at this. Here is the Instagram Best Practices. So, this is the Tips section and you can see that it's tagged as Tips up here in the address bar. And so some of the tips here are like Instagram Best Practices, how to change perspective, sharing compelling content, how to tell your story effectively, how to post consistently and engage with your community. And so, there's all different types of things that you can read on this blog on how your brand or your business can use Instagram to reach potential customers and then extend the conversation with them using a service like Instagram.

So, they've got some examples here like charity water, NBC News, Puma, Almond Surfboards. There are all different types of people who are using Instagram as a way to extend their brand presence online and as a social media marketing tool. Let's go over here to this next section here, this is the Brand Spotlight. So you can see that GE, and they're calling them an Instagrapher Contest, and so basically General Electric is asking you to become an Instagram photographer here. They're running a contest for that. So you can see all that.

Then showing off the new Photo Maps feature; you've also got a Spotlight, the most followed brands on Instagram. So they're showing you different people and brands who are really popular on Instagram. They post different things that people are interested in, so like MTV, Starbucks, E! Online, Victoria's Secret, things like that, all of these people are posting to Instagram, and they're really starting to make a buzz and get some serious followers and traction based on this. So when they post photographs, it's not just a silly photograph of like what they're eating for breakfast necessarily, but it might be something from their new fall product line.

And then in the description of that, they're putting a link to that. So people see this photo and they're like, "Oh man! That looks really cool." And then they click on it and it takes them to a product page where maybe they're able to buy it or something like that. So, it's a great way to engage customers through the use of really cool imagery. Jump over here to some API examples, you can see how people are actually integrating with the Instagram API in order to use that in their own work and their own websites. And so here, you've got API Highlight: the Burberry Live from the Runway. So these are all things that are coming in live as they happen on the runway.

They've used Instagram's API to serve content up to their website which is pretty nice. It's also get Major League Baseball using Instagram, and all of these different brands that they're highlighting here give you a great example of how they're using their technical knowledge through their UI and UX teams to integrate the Instagram service into their business or their blog. It's really genius how people are doing this. Then finally, we have the Instagram News, and so Instagram News is where your business can go to get really up-to- date stuff on what's happening in the Instagram ecosystem and things that they introduce that are going to be really helpful for your business or your brand.

So, for instance, recently they redesigned the way photos are displayed in the mobile version of the Instagram website, and so they show you an example of it here, they teach you how it works, how likes and comments are interacted with, how the descriptions are displayed, all that kind of stuff, when they release the new Photo Maps feature inside of Instagram, they describe how to use it, why you would want to use it, things like that. So, this is almost like a real time tutorial base for how you can use these new features of Instagram as they continue to roll out. They're also going to have things here that pertain to Best Practices for business and stuff like that.

So be sure to check that out. All in all, Instagram, while it is this massive social networking and sharing service for individuals, it is really starting to become a tool for businesses to reach out and extend the conversation with their customers and create brand awareness. So, I highly recommend if you're a small business or even a big business watching this to go through and take a look at all of the stuff that's offered here on the business.instagram.com/blog site. You'll be glad you did. There is some really cool stuff here.

Show transcript

This video is part of

Image for Sharing Photos with Instagram
Sharing Photos with Instagram

36 video lessons · 10204 viewers

Justin Seeley
Author

 
Expand all | Collapse all
  1. 1m 25s
    1. Welcome
      1m 25s
  2. 13m 31s
    1. What is Instagram?
      1m 3s
    2. Downloading Instagram for iOS
      57s
    3. Downloading Instagram for Android
      1m 4s
    4. Signing up for an account
      1m 59s
    5. Exploring the Instagram website
      4m 18s
    6. Viewing an Instagram profile
      4m 10s
  3. 10m 19s
    1. Exploring the Instagram app
      5m 24s
    2. Taking a photo and controlling the built-in flash
      2m 46s
    3. Working with Auto Exposure and Auto Focus
      59s
    4. Using the rule of thirds grid
      1m 10s
  4. 24m 52s
    1. Opening a photo from your camera roll
      1m 3s
    2. Cropping and rotating photos
      1m 21s
    3. Applying effects to images
      3m 49s
    4. Simulating a tilt-shift lens
      1m 53s
    5. Simulating shallow depth of field
      2m 15s
    6. Using the Lux feature
      2m 16s
    7. Adding borders to your photos
      2m 20s
    8. Adding captions and location information
      2m 54s
    9. Tagging photos with hashtags
      3m 24s
    10. Saving high-resolution versions of your photos
      3m 37s
  5. 30m 13s
    1. Sharing with social networks
      5m 41s
    2. Sharing photos with Foursquare
      1m 11s
    3. Finding people to follow on Instagram
      3m 59s
    4. Unfollowing a user
      1m 38s
    5. Blocking and unblocking users
      2m 46s
    6. Liking and commenting on photos
      1m 58s
    7. Deleting comments
      2m 28s
    8. Instagram for business
      4m 29s
    9. Creating a meetup for Instagram users
      6m 3s
  6. 22m 51s
    1. Viewing Instagram photos using a web browser
      6m 14s
    2. Integrating Instagram into a website
      6m 14s
    3. Finding essential apps for Instagrammers
      1m 35s
    4. Printing Instagram photos
      1m 0s
    5. Tracking your Instagram statistics
      7m 48s
  7. 32s
    1. Goodbye
      32s

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Sharing Photos with Instagram.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferences from the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.