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Infographics: Visualizing Relationships

Infographics: Visualizing Relationships

with Shane Snow

 


In this course, author Shane Snow shows how to depict complex relationships in an easy-to-understand infographic, or graphic representation of data. The course covers building a multi-relationship radial diagram, illustrating connections between relationships, and creating legends, as well as designing title and source credits and adjusting the placement of design elements post-illustration.
Topics include:
  • Setting the stage for a circle relationship visualization
  • Using space to organize the infographic
  • Drawing relationship lines with the Pen tool
  • Adjusting the curvature and transparency of lines
  • Adding directional arrows

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author
Shane Snow
subject
Design, Web Graphics, Charts + Graphs, Infographics
software
Illustrator CS4, CS5, Photoshop CS4, CS5
level
Intermediate
duration
50m 42s
released
Jan 24, 2012

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Introduction
Welcome
00:04Welcome to Infographics: Visualizing Relationships.
00:07I am Shane Snow, and I'm addicted to infographics.
00:10I've been designing infographics for social media sites like Mashable for the
00:14last five years, and I'm really excited for this course.
00:17In this course we're going to cover setting the stage for creating a common yet
00:21complex type of infographic, a multi-relationship radial diagram.
00:25We'll cover the principles of these types of infographics, and then we'll use
00:29real data to recreate a very cool infographic about social networking.
00:33I'm excited to go over creating legends, laying out characters around a radial
00:37chart, and illustrating relationship lines between different characters in a
00:40complex visualization.
00:42This course is part of a series on the fundamentals of infographic design, and
00:45it's going to be a lot of fun.
00:46So let's stop visualizing how great this course is and just get started.
Collapse this transcript
Using the exercise files
00:00If you are a Premium member of the lynda.com Online Training Library, you have
00:04access to the exercise files used throughout this title.
00:07The exercise files are in the Exercise Files folder, which I've placed on the Desktop.
00:12You can store it wherever you like.
00:13There are files for most movies.
00:16It is not necessary for you to use these files;
00:18you can use files of your own in place of them.
00:21If you're a Monthly or Annual subscriber to lynda.com, you won't have access
00:25to the exercise files,
00:26but you can follow along with your own work.
00:29Let's get started.
Collapse this transcript
1. Creating a Multi-Relationship Circle Visualization
Setting the stage for a circle relationship visualization
00:00In this lesson series we're going to walk through how to design a very
00:03specific type of infographic, one that visualizes the relationships between multiple parties.
00:08You've probably seen examples of this kind of infographic on the web and in magazines.
00:13It's a very common design called the radial chart, and it's often chosen because of
00:17its visual complexity.
00:19In this video we'll set the stage for recreating a multi-relationship
00:22infographic that originally appeared on onstartups.com.
00:26It's about who invested in which social networks.
00:29When you visualize a one-to-one relationship, you might use a pedigree chart or
00:33another type of graph, but when you visualize a many-to-many relationship, your
00:37graph gets a little more complicated.
00:39Many-to-many relationships are often best drawn as radial charts, using circles
00:44or ovals in order to leave room for all the characters, the pertinent data the
00:48legend, or the key that describes what's going on, and the relationship indicators,
00:52which are usually lines between the characters.
00:54Normally we would start by creating a blank canvas and drawing a wireframe in Photoshop.
00:59You can use Illustrator if you like, but I prefer to draw my infographics in Photoshop.
01:03In this case we'll use a wireframe that's been previously made.
01:06The original graphic uses a font called amplitude, which was free.
01:11We're just going to use Myriad Pro since its pretty standard on most computers.
01:15We'll also pretend that we have all the data collected already.
01:19See my other lesson, Infographics: Planning and WireFraming, for more on collecting
01:23and storing data for infographics.
01:25There as an Excel spreadsheet included in the exercise files with this lesson
01:28that has all of the data we need.
01:30This chart is going to represent the relationships between prominent social
01:33networks like Facebook and Linkedin and the investors who put money into them.
01:37The investors are divided into two categories: Angels and Venture Capitalists.
01:43The relationships between these characters are categorized by what kind of
01:46investment was made in the company, the social network, and in some cases if that
01:51investor also found in another social, network or if one social network was
01:55acquired by another.
01:56We'll use this data later on to figure out the placement if characters around
01:59the radial diagram, and we'll also use it to help us draw lines between the
02:03characters who have relationships.
02:04So you'll see in this Excel spreadsheet that in column A we have the characters,
02:09the Angel investors or the Venture Capitalists, and you'll see column B tell us
02:13what kind of investor they are.
02:15At the bottom we have one character for a social network Facebook, because it
02:19made an acquisition of FriendFeed.
02:21You'll see in column C we have the type of relationship and in column D the
02:25object of the relationship.
02:26So for example here, Ron Conway, we can see invested an Angel investment in Daily
02:32Booth, Stack Overflow, Foursquare, Twitter, and Digg.
02:36This is the data that we're going to visualizing in our chart.
02:39Now let's open up the PSD for this project. It has a wireframe drawn up for this
02:44infographic already.
02:45Basically, it just give us space for a title, a legend, a big circle for the
02:49radial chart, labels for the characters, and then at the bottom credits for the
02:54author and the sources.
02:56Since we're going to be drawing on top of this wireframe, let's adjust the
02:59transparency of the layer containing the wireframe group here in the Layers palette.
03:04Select the Wireframe layer and then adjust the Transparency here. Let's put it at 30%.
03:10This way we can still see it vaguely, but it won't interfere with what we're drawing.
03:15Also, since we don't want to accidentally select and move this wireframe, let's
03:18lock the layer by clicking on this lock icon here.
03:22Now once you click off of the wireframe, you can't select it anymore.
03:26We can hide the wireframe by clicking on this eye icon here on the Layers
03:30palette, in case we want to just see what we've drawn.
03:32And we can also toggle on the finished infographic in case you want to see
03:37what it looks like.
03:38My infographics designs typically have a bit of a cartoon or construction
03:42paper feel to them,
03:43so we'll be drawing this infographic in that style, but the key concepts you'll
03:48learn as we build this infographic will apply to any style of design you wish
03:51to use on your own relationship or radial diagrams.
03:54Now that we've set the stage, we're ready to start labeling our characters and
03:58use our data to illustrate their connections.
Collapse this transcript
Drawing relationships for your characters
00:00In this video series, we are recreating a radial chart to visualize
00:03relationships between a bunch of different characters.
00:06Our circle-relationship infographic has twenty-four different entities--and I will
00:10call them characters--
00:11and three different groups: venture capitalists, angels and founders, and the social
00:16networking startups they invested in.
00:18In this lesson, we're going to draw the labels for these characters, so that we
00:22can then position them to create a beautiful and useful diagram.
00:26We're going to start with the wireframe we left off with in the last video
00:29and first create big category labels and then smaller character labels.
00:33As you can see here in this exercise file, you can toggle the wireframe on and
00:37off and you can toggle on that completed infographic for reference if you want,
00:42and even layer them over each other.
00:45Since the social networks are the object of the relationships in this diagram--
00:49investors and angels are investing money into the social networks--
00:54it makes sense to put the social networks at the bottom and then have the money,
00:58so to speak, flow down to them.
01:00Now let's switch back to our wireframe and go to Excel to count how many
01:04characters we have in each category so can see how big we need to make the labels.
01:08Here in Excel, we're going to count how many angels and how many venture
01:11capitalists we have, so we can know how many we have to squish in each corner.
01:15You can see here we have one, two, three, four, five, six angel investors and seven
01:22venture capitalists.
01:23So now we'll go back into Photoshop and create big labels for each of those categories.
01:27Here in Photoshop I am going to create a label for the angels, the venture
01:30capitalists, and the social networks.
01:33Using the Text tool here on the left toolbar, I am going to go and I am going to
01:37set the font size to 24 pt. with the Myriad Pro, and we will use semibold.
01:44By clicking on the canvas, I can start the text.
01:47It's a little bit smaller right now, so I am going to hit Command+Plus to
01:50zoom in a little bit. Here is the Angels and Founders label.
01:57I am going to put it up here in the top corner so we can have the smaller
02:00labels go beneath it.
02:03To make the next label, I am just going to copy this layer by holding in the Alt
02:08or Option key until I get these two arrows here and then clicking and dragging
02:13to copy it so I have the exact same font for the next label.
02:17Now I will use the Text tool by hitting T or by clicking on the icon, and I will
02:21click here, delete it, and change this to Venture Capitalists.
02:27I will click the Move tool to exit out of that.
02:31I'll do a copy one more time, and scroll down to put a label for the social networks.
02:45On the original infographic, I drew some little icons for each of the labels,
02:49but that's just a little bit of extra detail that you can reproduce on your own if you like.
02:54Back in Excel, let's now grab the first character so we can make a small
02:58label to go under Angels.
03:00Josh Schachter. I am going to copy his cell so I have the text of his name and
03:04now I am back in Photoshop, I am going to zoom out and move to put a label for
03:10him over here, under Angels, where he belongs.
03:13To make this label I am going to create a background really quick, using the
03:16Shape tool, which is the U key for shortcut, and I am going to have the
03:20background to be black.
03:21I am going to draw a little rectangle and then zoom in so we can type inside of it.
03:26I am going to use the font Myriad Pro, Regular, and the 13 pt, which I can
03:33just type in here and hit Enter.
03:36Now if I mouse over right here, it's going to try and put it into that box and
03:40put it on the edges.
03:41So instead first, I am going to create a new layer on top of the label that I
03:44created, and now I am going to type here.
03:47And I am going to paste in Josh's name, which you'll notice is black.
03:50So I will select his name and change it to white.
03:54Now we have Josh Schachter here. I am going to move him over and then click
03:58on the box to adjust the size so that it has just a little bit of padding around him.
04:04This is the label we'll use as the template for the rest of our labels.
04:07So once I have him how I wanted, I'll select both of those labels and click
04:13the Link button here, so now anytime I click on one of them, I can move any of them anywhere.
04:19So I am going to copy this over to Venture Capitalists, and we will put our first VC down.
04:25Digital Sky Technologies. So I will copy this name and go back to Photoshop.
04:29I am going to edit this text, and here Digital Sky extends off of the black box,
04:36so I'm going to adjust the size of the black box by clicking on it. And it has to
04:41be unlinked from the text in order to work.
04:45So if it's then linked, you can click on the Link icon here to unlink it.
04:49Since it's a copy, it's not linked to anything yet, so I can simply click and
04:52drag the edge and hit Enter when I am done. And I can move this around until it looks right.
04:58So now you can go in and fill in the rest of the characters. I am just going to
05:02go ahead and add the rest of labels right now.
05:04And I will zoom out so you can see all of them.
05:07Now that we've got labels for all of our characters, we are ready to start
05:09arranging them in the next video so they fit around the circle and so that they
05:13can actually point to the lines that they are labeling.
Collapse this transcript
Arranging your characters around the circle
00:00In this video, we are going to arrange the characters for our radial
00:03relationship chart around our wireframe's circle in a way that lets us
00:07visualize each group as a whole, while making room for each label to fit in its own section.
00:12Since we're working with a vertical canvas and horizontal labels, we will have
00:16to get creative with our spacing.
00:17There are two considerations for the arrangement within each group:
00:21How many connections does each character have with others and how big is the label itself?
00:25These will both affect where we put them.
00:28In this case, we aren't really concerned with the order of the characters by
00:32size, as I'd like to have the lines appear a little random.
00:35But in some cases, you'll want to start from small to large, or you will want
00:39to have the characters with the largest number of relationships in the center of their groups.
00:43Now I'm going to zoom in so we can arrange these characters.
00:45We are going to use the Move tool to group, link, and drag multiple layers
00:50around our labels easily.
00:51So I am going to select these two and link them.
00:57You can either link all of them, or you can just plan on selecting everything as you go.
01:00Since we are arranging these around the circle and the labels themselves are
01:04remaining horizontal, we are going to place the labels and then use lines to
01:08point the labels to their spots on the circle.
01:10We don't want to run the labels into each other,
01:13so we are going to arrange them using a technique I call stair-stepping.
01:16Basically what that means is arranging the labels like stairs, either hugging the
01:21curb of the circle or going against it, like this.
01:28You can use multiple staircases, if you want to make lots of room, or you can
01:35use one big staircase.
01:50As you can see, I have arranged these staircases pointing inwards toward the
01:53center of the circle, but we could also arrange them the other way.
01:56The point is we are trying to make room for each of these labels so that we can
02:00then have a line go straight down to some part of the circle.
02:03Your stair-step arrangement depends on what you want the overall shape to look like.
02:08Sometimes people will rotate their labels so they look like spokes, extending
02:11from the outside of their circle.
02:13Sometimes people arrange labels in a deliberately random way, but to make the
02:17most room and the most sense, we'd like to get some symmetry, and that's why I am
02:21arranging the labels with stairs so they look like little rabbit ears like this.
02:25On the bottom, I'd like the labels to all go in the same direction since they're
02:30part of the same group,
02:31so we will make the stairs all flow this direction.
02:35You will notice that on the one side it hugs the curve of the circle, but on
02:40the other side, the stair is going to have to look into the circle like this.
02:55You can see the nice pattern that we have going on here with these three
02:58staircases, which gives us plenty of room to put lines for our labels.
03:06You can play with your staircases however you want, but trust me,
03:09this is the easiest way to get things that match up.
03:12Once we start drawing the diagram itself, we will likely adjust these labels a
03:15bit, but before we do that, we've got to create a legend for our graphics
03:18so we know what's going on and what colors we are labeling things.
Collapse this transcript
Creating a legend for the relationship lines
00:00We're in the middle of recreating a radial chart, a visualization of the many
00:04relationships between different investors and different social networks.
00:08We've got a wireframe and labels for all of the characters, and we're going to
00:11connect them with lines to demonstrate their relationships.
00:14But before we start drawing relationship lines all willy-nilly, we're going to
00:18come up with an illustrate a legend
00:20so we can draw everything with the right colors the first time around.
00:23This way we won't have to go back and change everything, and we'll make it easy
00:27on the reader to figure out what's going on in this complicated graph.
00:31So I'm going to zoom in and show you the legend.
00:35You'll see here in the top-right corner this box has the six colors indicating
00:40what the lines meaning.
00:42In our infographic we're going to draw these lines to show who is connected to
00:45whom, but we want to color-code our lines, so we can tell what kind of
00:49relationship is had between them.
00:51Now let's go see where we got this information, so we can recreate this legend.
00:55As you can see here we have our Excel spreadsheet here with the data we're using
01:00for this infographic. As we discussed in previous videos, this sheet is arranged
01:04with our character data in rows, and the relationships and types of relationships
01:08are in different columns.
01:09So we have here the characters, what kind of character they are, what type of
01:13relationship they have, and who the relationship is with.
01:16We're going to draw the lines to show the relationships between the characters
01:19and the object of the relationship, but we want the colors to indicate what type
01:23of relationship they have.
01:24Now let's go back to our wireframe.
01:27You can see here we have our wireframe with our labels of our different
01:30characters, so let's re-create the legend at the top using the different types
01:34of relationships that we identified in our spreadsheet.
01:37I'll zoom in here and start recreating the legend,
01:40first by putting a gray box so that we can use it as a background. I'm going to
01:45create a new layer at the top of our Layer palette,
01:47then use the Shape tool to draw a rectangle box over our wireframe. We'll change
01:55the color to a nice light gray.
01:59Now the first kind of character we have is an angel. We're going to make a little
02:04arrow with the color we want to use for angels.
02:07To do that Photoshop has a nice custom arrow shape already, so switching to the
02:11Shape tool you can see the different shapes you can make, including this blob,
02:15which is the custom shape tool.
02:16If you select this box here, there are all these different shapes you can use.
02:19We're going to use this arrow, and then we'll modify it.
02:23I want to use the color cream for the arrow, so I'll select that here.
02:29Now I'm going to draw the arrow and hold Shift so the arrow maintains its shape
02:34and then place it here.
02:36Now this is a little too light, so I'm going to change it a little bit by
02:39clicking on this box till the handles up here, changing to the U tool, and change
02:46the color a little bit. There we go.
02:48We have our arrow here, and I want to make it a little bit longer, so to do that,
02:53I'm going to select the Direct Selection tool, which is this white arrow here.
02:56It's also the A short key. Click on the arrow and if you click on the edges these
03:01little handles appear.
03:02When I click on two corners, one corner hold Shift and then the other corner, and
03:06then I can use the arrow keys on my keyboard to elongate this arrow. I have it how
03:12I want it now. I'm going to move it over using the Move tool.
03:16Now I'm going to put a label on it.
03:17Using the Text tool, I'm going to change the font to black and just type in
03:24Angel and move it to the right spot.
03:28Now I may want to adjust the font. I think 14 is probably fine.
03:34So now for our next label I'm simply going to select both of these and copy
03:38them, holding the Alt or Option key down, so we use the same kind of arrow and the same font.
03:44But to change the color of the arrow, I'm going to go over here again, select the
03:47layer, select this box until handles appear, choose the Shape tool, and then
03:52change this to nice yellow orange.
03:55Now I'll go back to our Excel spreadsheet and see that the second type of
04:00relationship we have is a founder.
04:03You can use any color you want for your legend, as long as you stay consistent.
04:07So we'll make founders be yellow and we'll do this again. We'll copy these two,
04:14pull it down, and find the next type of relationship.
04:19We have Series B or Greater, Series A, Multiple Rounds, so we'll add those.
04:26Series A. We'll change the color to a nice red, and we'll move it down a little bit
04:36to give it some space.
04:37Now I'm going to copy all three so we can reduce the amount of work we have to
04:40do on the next three, by selecting them, holding down Alt or Option, and moving them over.
04:46So now these Series B+, Multiple Rounds. And then if we go back to our
04:59spreadsheet, you'll see we have one final relationship type, Acquisition. Facebook
05:05acquired FriendFeed, so we need a special color for that as well.
05:09Back in Photoshop I'm going to write Acquisition for our final type.
05:14Now we need different colors for these.
05:18Series B we'll make blue.
05:23For multiple what we have is Series A and Series B combined. So we'll take the
05:28Series A color, which I can just select the color here using the eyedropper tool,
05:36and we'll draw the Series B blue stripe on top.
05:39To do that, select the arrow that we want to drawn on top of.
05:42First let's use the Eyedropper tool to select blue, and we'll go to the Pen tool and
05:48we'll draw little stripe.
05:51Now let's select this arrow here and create a new layer on top of it, so we
05:54don't combine this shape with the shape below it.
05:57Now I'll use the Pen tool to draw stripe, a little trapezoid, on top of it, but
06:02first I need to make sure that I've selected shape layer and not paths with the Pen tool.
06:07The shape layer will let us draw a custom shape, in this case our stripe.
06:11So now I'll go to this arrow and left-click the mouse on the top of it to
06:16create a point. I'll hold Shift and click again to create a straight line, which
06:21will form the top of our band.
06:22Down at the bottom, I'm going to click again to create this diagonal line, which
06:26is starting to fill in with our shape.
06:28Now I will hold Shift to create the rest of the trapezoid here at the bottom.
06:32To adjust the size of the trapezoid and the angles, I'll zoom in a little bit and
06:37use the Direct Selection tool. You can select these little handles and use the
06:41arrow keys to move them around. Say one of our angles is a little bit off. Arrow
06:47keys to move it until it is just right.
06:50Zooming out, you can see we now have a stripe to indicate that this is multiple rounds.
06:53This will just change the color of Acquisition to a nice green.
07:01You can use any colors you want for your legend. Just make sure that they make
07:05sense and that they're visible and legible.
07:07All right now that we've our color codes figured out, we're ready to start
07:10drawing in our circle in the next few videos.
Collapse this transcript
Separating and spacing characters around the radial chart
00:00In this video we're going to take a look at the data we have our radial
00:03relationship diagram and we're going to determine how much space around the
00:07circle we want to allot for our characters, and then we'll illustrate that space accordingly.
00:12So we're going to look at our Excel spreadsheet and make room for each of our characters.
00:16This way we don't have to go back and adjust things later.
00:20Here we are, back at our wireframe, which includes the labels that we created
00:23before and also the legend.
00:25We're going to use the Shape tool and masks to create a circular strip around
00:29the parameter of this radial chart, so we can draw lines in it, and we can create
00:33little platforms for each of our characters.
00:36I'm going to draw so that we can hide the edges of the lines that we draw later
00:39underneath a little platform for each company.
00:42I'll show you what I mean.
00:43Zooming in, we're going to draw a circle for our background using the Shape tool.
00:49I'll make it a dark gray color, and I will hold in Shift so we can make the
00:54circle perfectly round. We'll put it roughly in the middle of our wireframe.
01:00Now I'm going to draw a circle on top of that that's slightly smaller and a nice
01:04light gray color. I'll hold Shift again. And we want to line these two circles up, so
01:10I'll select them both, align the vertical centers and then align the horizontal
01:14centers, so now one is directly in the middle of the other.
01:17Now I want to cut a hole in this circle. We'll select it and then create a layer
01:21mask here at the bottom of the Layer palette.
01:24Now we'll select this circle by holding Command and clicking on the vector mask
01:29thumbnail here on the layer. You can see these marching ants indicate that we
01:32selected the whole circle.
01:33I want to contract this selection by going to Select > Modify > Contract on the menu bar.
01:40We'll contract this by 15 pixels and hit OK.
01:43Now we'll select then layer mask again and we'll fill this in with the color black,
01:48which erases everything that's inside of it.
01:51I'll deselect it, and now we have here a nice little band around our circle
01:56that we can then hide our lines underneath, and we can build our platforms on this band.
02:01But first we need to figure out how big the platform for each of our
02:04characters needs to be,
02:05so let's scroll down and zoom in and take a look at Facebook.
02:10We're going to make a line from the Facebook's label to a position on this band
02:14that is big enough to house all of Facebook's connections.
02:18To figure out how big we need to make that, let's look at our spreadsheet again.
02:21We're going to sort our spreadsheet by Facebook. So we will select the entire
02:26spreadsheet and then we'll sort it by Object of relationship so that we can see
02:30everyone who's connected to Facebook.
02:32There's one caveat with Facebook is it's also a character that connects with
02:36another startup, because it acquired FriendFeed.
02:38So we're going to add one for Facebook to FriendFeed so we have enough space for that as well.
02:43So I hit Data > Sort on the menu bar. We'll sort my Column D, which is the column
02:49that contains all the social networks.
02:53Scroll up and we'll see we have four connections with investors in Facebook. That
02:59combined with the Facebook's connection with the FriendFeed gives us five,
03:02so we need to make room for five connections on the perimeter of our circle.
03:07Back in Photoshop we need to determine how to we make equally sized spaces for
03:12each of the connections?
03:13Since we're using a circle, it'll be easier for us to use small circles to
03:17determine the size that each needs to be.
03:19So I use my Circle tool, and we'll create some small black circles. But
03:25there's one thing we need to know before we start drawing circles and making
03:28this Facebook character.
03:29We need to know how many connections there are in total, so let's look back
03:32at our spreadsheet.
03:33We'll scroll down to the bottom.
03:35We'll see that there are 46 connections.
03:37We will subtract the two for the title up here.
03:40So we have 44 connections that need to happen on both sides.
03:44Back in Photoshop you'll see we have 44 connections that we need to fit in
03:48roughly this bottom section of the circle and then at the top split the 44 among
03:53the two parties: the Angels & Founders and the Venture Capitalists.
03:58So we need to draw our lines so that 44 of them can fit roughly down here.
04:02With that information in mind, I'll draw a circle about this size, so we can
04:06definitely fit 44 of those down here.
04:09So now I want to duplicate this circle five times, so we can know roughly how
04:13big we want the Facebook platform to be.
04:16These circles will represent the width of the lines we're going to draw.
04:19I'll duplicate them so they're just touching, so they're around the circle.
04:24Now we know this is how many connections Facebook will have,
04:26so we'll carve about this chunk of the parameter of this circle and let
04:30that belong to Facebook.
04:31To do that I'll just do a little trick with the Pen tool. Switching to the Pen
04:35tool, I'll change the color to the same color as the background.
04:38We're going to draw boxes, little rectangles on top of the strip.
04:42So I'll select the strip, create a new layer, and use the Pen tool to make a
04:50little shape that sections it off.
04:52I do the same thing on this other side.
04:56Create a new layer.
04:58Create a shape with the Pen tool.
05:02Now if we remove our circles, you can see we've built a little platform here
05:06that's the size of the number of connections that Facebook has.
05:09We want to draw a line from Facebook's label to this. So I will move these
05:13little stairs out of the way.
05:16We'll move Facebook so that we can draw a line.
05:18I use the Shape tool, I will make a line of 3 pixels, and draw a straight line
05:24from Facebook to that.
05:26You'll see this color is the same as the background, so I'll change it to black.
05:29But you can also see that it disappears under this first circle.
05:36We want it to connect to this one, so we're going to move this on our Layer
05:40palette in between the background and the stripe.
05:43Here they are. I will label these so that we can refer to them later:
05:48stripe, background.
05:52Anything that's in between these two will show up on the background but
05:54disappear behind this stripe, which will help us hide the edges.
05:58Now that we have Facebook, let's do one more,
06:00so we can set ourselves up to draw some lines.
06:03Let's go up here to someone who invested in Facebook, which we'll find out in
06:07our Excel spreadsheet.
06:09So looks like Peter Thiel invested in Facebook.
06:12Now let's see how many connections he has.
06:14I'll select our spreadsheet, and then we'll sort, Data > Sort, by Column A, which has the investors.
06:24Then we'll scroll down till we find Peter Thiel, and we'll see that he has two
06:27connections: Facebook and Zynga.
06:29So let's make a platform that allows us to have two connections for Peter Thiel.
06:33We'll use our circle, and we'll duplicate it so we can make the two-circle-sized
06:39platform, and we'll draw using the Pen tool and section this off.
06:42There we go. Now we have a platform for Peter Thiel.
06:50And we'll draw a line from him to the platform.
07:01You'll see once again it's going underneath the background so we'll move it up
07:05on the Layer palette so it's in between the background and the stripe.
07:10Once again this is the wrong color, so to make it show up, we'll turn it black, and there we go.
07:17So I let you do the rest of these on your own time.
07:20So now that we've got everything set up, we're ready to start drawing the actual
07:23relationship lines for our graph.
Collapse this transcript
Using a pen tool to draw relationship lines
00:00Here we are with the final version of a radial relationship diagrams that we've
00:03been recreating in Photoshop.
00:05We've got 24 characters in three groups around our circle, with these colored
00:09lines indicating the relationships between everybody.
00:12Now let switch back to our work in progress that we've been building over a
00:14wireframe. We've got our labels for our characters, a legend telling us how
00:18we're going to color-code things, we've even created a few of our character
00:22platforms here, connected to their labels.
00:24So now we're going to connect these characters and visualize there relationships
00:28using color-coded, elastic-looking lines.
00:30In this video we'll draw the lines, and in the next video we'll tweak them.
00:34First let's figure out who we want to connect to whom. We'll zoom in. We'll start
00:39with Peter Thiel. He is an angel investor.
00:41In Excel we'll take a look at Peter's connections. So we'll scroll down. Right
00:46now it's sorted by character alphabetically.
00:48So we can see here Peter Thiel has two connections. He is an angel investor.
00:53Both of them are angel investments, and one is with Facebook and one is with
00:56Zynga, so let's draw that.
00:58Up at the top of our infographic we can see here that angel investments are
01:03delineated by this cream color, so we'll select that color to use for our line.
01:09Now here we have Peter. Down here we have Facebook.
01:12In the previous video we used this circle to help us figure out how big our line
01:17should be and how much space we should allot.
01:19So place one circle down on Facebook and one circle here on Peter Thiel.
01:24This is going to approximate how thick we draw our line. We want to draw
01:27the line underneath this stripe so that it disappears and we don't have to
01:32worry about the edges.
01:33So to do that, I'm going to select the background and then switch to the Pen
01:38tool. You can see we've already selected the cream color, and now using the Pen
01:43tool, I'm going to draw this relationship line. Click once on Peter Thiel and
01:47once on the edge of Facebook and hold it in to create this curve. I can make the
01:52curve however I want: tall, fat, short, wide, angled at the bottom, but I'm going
01:57to approximate the handle about in the middle of the curve, so we can have a
02:02nice gentle curve. And you can see it starting to fill it in already.
02:05So now I'm going to hold down the Option or the Alt key to click this line to
02:09discontinue this curve, then click over here to the edge of the circle. You can
02:15zoom in if you want, so you can make sure you can get it right to the edge. Then
02:19click and hold again. We'll zoom out to see what happened.
02:24You can use the Direct Selection tool to adjust the curve once you've clicked
02:27and made it. So I'm going to use this to make the elasticity a little bit bowed
02:32in the middle, see that here.
02:33Now we'll switch back to the Pen tool, hit Option, and click this point again, and
02:38then finish off the curve. Zooming in, you can see we've made a nice curve.
02:43Something happened here. As you remember, we made this little platforms by drawing a
02:48little section of a rectangle using the Pen tool, and now it's overlapping this.
02:52So let's use the Direct Select tool to select the edges of this to move it in
02:57so it's not interfering with our line.
03:00Now we can move this line too to compensate. We can adjust the curvature like so.
03:08This really only is the problem on the edges, when you're doing the first or the
03:12last line in the relationship. You can see here
03:15now we have a nice line. I'll adjust it a little more so it's curved the way I want it.
03:20Now we're ready to do the next one. Let's do one for Greylock Partners.
03:26Back in Excel, we'll scroll up to Greylock. You can see there are three
03:29connections. Let's do the one for multiple rounds for Digg.
03:32The Greylock is up here. Digg is down here, and we've already determined how many
03:37sections we need, so let's move our little circles and do the edges again.
03:45It's important to start from the edges when you're drawing these lines instead
03:48of starting from the middle. That way you don't have to adjust them later on.
03:52So the color for multiple rounds is the same colors as the Series A, so it's a
03:56red with a stripe for Series B. So we'll make the base color red. I'll zoom in
04:02here, click a point, click and hold, drag that point, Option+Click to end the
04:10line, click again, use the Direct Select tool to move that out a little bit,
04:17click and hold to make rest of this curve, Option+Click, complete the line. Then
04:23we'll use the Direct Selection tool to adjust this curve, so it's a little more symmetrical.
04:28Now you'll notice that we accidentally drew this above the stripe, so all I
04:33have to do is select this, go over to the Layer palette, and swing it down so
04:37it's below the strip, which we have set out here. There we go. We can move these
04:42circles out, make sure everything looks good, and adjust this. Come to the edge a
04:46little bit. There we go.
04:52Before I fill in the next view so you can see how this takes shape,
04:55if you'll remember, multiple rounds have this blue stripe on it. So we'll draw
04:59blue stripe real quick by selecting this blue color using the eyedropper tool.
05:04We'll zoom in, and we'll just drag blue stripe on top of this. So I'll create a
05:08new layer above this line and we'll draw stripe using the Pen tool.
05:14Essentially, it's a little trapezoid that we make. You can adjust it how you want.
05:19I'm drawing this in a rather cartoony kind of cardboard cutout style, so that's
05:24how it looks, but you can do this in any style you want.
05:26Now I'll go ahead and fill in the rest of this real quick.
05:29So you can see I've added a few more lines. We're starting to make a big mess
05:33here, but it's going to look awesome.
05:35In the next few videos we'll learn how to make adjustments, such as adjusting
05:38the transparency and adding arrows, so that we can more clearly to see what's going on.
Collapse this transcript
Adjusting the curvature and transparency of the lines
00:00This is a quick little video on how to adjust the curvature and transparency of
00:04the lines we drew with the Pen tool when we created our relationship diagram
00:07lines in the last video.
00:09As you can see here, we have this work in progress of our relationship diagram
00:13and if we zoom in, you'll notice that some of these lines intersect.
00:18It's kind of hard to see what's going on.
00:20So I want to add some transparency to these, and also we want to adjust these
00:23lines, once we have many of them in here, because there's a lot going on and soon
00:27there will be even more going on and you may want to make changes later.
00:30So first the transparency,
00:32There are few ways you can adjust the transparency.
00:34One is by selecting one of the shapes, one of the lines that we have created,
00:38and using the shortcut keys 1 through 9 to take the transparency down, say 80%.
00:44The other way is over here on the Layer palette: you can adjust the transparency here.
00:48So you have 44 lines and you want to adjust the transparency of all of them at once.
00:53How can you do that without clicking on every one of them and adjusting it like this?
01:00How we can do that is pretty simple.
01:02I will back up and make everything 100% transparency.
01:07First let's adjust the transparency on one line, and then we will copy that layer
01:11style to the rest of the lines.
01:13So I will select this line here, take it down to 80% opacity, and I will go over
01:18here to the Layer palette, I'll right- click and click Copy Layer Style.
01:23Now we can paste this layer style on the rest of our layers.
01:27I will select a cross section of the infographic here, and I will also select
01:31this little guy because we missed him, and then deselect our background layers.
01:37So now here we have the five lines that we've drawn, and all I have to do is pick
01:40any of them in the Layer palette, right-click, and click Paste Layer Style.
01:45Now all of them are 80% transparency.
01:48The next thing I want to do is talk about how to adjust the curvature of these lines.
01:53Say for example, these lines up here, it looks like we drew them a little bit weird,
01:57a little too close together,
01:59so to adjust that, I will select it with the Move tool and then change to the
02:03Direct Selection tool, which gives me these little handles.
02:05I can select the corner and move that corner around so that I can get a little
02:11bit better positioning.
02:12But now you can see that the curve has gotten a little bit fat.
02:17So I can grab these handles and change how the curve goes, to make it come more
02:21through the center of the curve.
02:23You can see this handle here adjusts this bottom curve. To adjust the top curve,
02:27I will pick the second point in the curve and then adjust the handle like that.
02:32You can click and drag to adjust any of your handles, and depending on how thick
02:37or thin you want, you may adjust all of your lines at some point. So there we go.
02:42You can play around with these things until your diagram looks the way you want it to.
02:45And as you add more lines, you can always come back and adjust the curvature and
02:49the transparency of them all at once.
02:51When you're ready to move on, we're going to work on adding directional arrows
02:54to your lines in the next video.
Collapse this transcript
Adding directional arrows
00:00In this video, we will be adding directional arrows to the relationship diagram
00:03we have been drawing so we can show the flow of where money is going.
00:07In this case, most of the money is flowing downward from the investors to the
00:11social networking startups, but in one case, the acquisition where Facebook
00:16bought FriendFeed, the arrow is going to be particularly important, so we
00:20know who paid for whom.
00:22The first thing we want to do is we want to draw a dot in the center of
00:26our diagram so we can make all of the arrows point towards the outside of the circle.
00:30To do this, I will zoom in, and I'll add a dot using the Shape tool, just a black circle.
00:38I am going to create a new layer at the top of our Layer palette so I know
00:42where the dot is and just draw a little circle there.
00:45Now I want this circle to line up in the exact center of our background, so I
00:49will select also the background. And then up here on the toolbar, I will align
00:54the vertical and the horizontal centers.
00:56So now our black dot is in the middle of our background.
01:01Next, since we will be doing a lot of drawing on top of this which has a lot of
01:05layers, I want to lock everything below the black dot.
01:09So here, I will select everything and then group it in the Layer palette.
01:14So if you look here, in our Layer palette, we have all of the layers we have selected.
01:18Simply click on one of them and drag down to this icon here, which is the Create Group icon.
01:24You can see we have our group here now at the top.
01:27What happened is we accidentally put our dot inside the group too, so we will
01:32simply pull it up to bring it out of the group.
01:34Now you can see our black dot is in a layer above our group, which we can now make
01:40invisible if we want, but in this case, we want to select the group and then lock it.
01:45So anytime we select something over it, we don't move the group as well.
01:49Now let's zoom in again and start drawing some directional arrows.
01:52Before we get to that, we want to know what direction the arrows are going.
01:56So the first one we will do is this relationship between Peter Thiel and
02:00Facebook, this cream-colored line we drew.
02:03Let's go to Excel and see which direction the relationship flows.
02:06It's pretty obvious because all of the investors put money into the startups,
02:10but we will double-check just in case.
02:12So Peter Thiel, the angel, put an investment into Facebook, so that directional
02:17arrow should go towards Facebook.
02:19Back in Photoshop, we are going to add an arrow here on this line, so let's zoom in.
02:25To make sure that this arrow points towards the outside of the circle, we are
02:28going to draw a line from our center dot.
02:31Using the Shape tool, I will make a black line that I draw from that center dot
02:36to the center of our line that we drew here.
02:39Now we will draw the arrow.
02:40Also using the Shape tool, I will go up here to the custom shape, this little
02:44blob icon, click on that, then make sure that the shape is set to this arrow.
02:48Now on our canvas, let's create a new layer and now hold the Shift key to create
02:54this shape with the right proportion.
02:56We want this arrow to fit inside of the line, so you can kind of eyeball it this
03:01way, or we can adjust it later also.
03:03Let's change the color of the arrow to black.
03:05I will move this arrow down here and then use the Move tool to rotate it so
03:13it points in the direction of the line that we drew.
03:15If you zoom in, you can see this bent arrow appears when you're on the Move
03:21tool and you put the mouse a little bit outside of the corner.
03:24So click it and then turn to rotate that arrow until it points the direction of
03:29the line we drew. You can see these are parallel.
03:31Now hit Enter to keep that change.
03:34You can move it to the middle of this, and then we will delete our line.
03:38So now if we zoom out, you can see our arrow points directly from the center to
03:45the outside of the circle.
03:45I am going to make this a little bit transparent, since we'll be putting it on
03:49different backgrounds.
03:50I will press the 6 key to make the arrow a nice gray.
03:53Now let's do one more of this practice.
03:56A tricky one we have here is FriendFeed and Facebook.
03:59Let's quickly check our Excel spreadsheet to make sure we have put the right
04:02arrow in the right spot.
04:04As you can see down here, Facebook made an acquisition of FriendFeed, which means
04:08Facebook paid money for FriendFeed,
04:10so the arrow will point towards FriendFeed in our diagram.
04:13I am going to take this same arrow and copy it and bring it down
04:17towards FriendFeed.
04:20This is where the arrow is going to point, towards the platform that we made for
04:23FriendFeed. But first, let's create a line from the center.
04:28Using the Shape tool, we make a line that points to the center of this. Then
04:31we will zoom in, select our arrow, and rotate it, until it points the right direction.
04:41Now we can delete our line, move the arrow to the middle of this where we want it.
04:48Now we will zoom out, and you can see we have two directional arrows of many that
04:54we will be drawing shortly.
04:55I'll let you practice the rest of this on your own time.
04:58With some relationship diagrams, you won't have directional arrows at all.
05:02Perhaps you will use your own tricks to show direction, such as color gradients
05:06or making the lines arrows themselves. And sometimes the relationship will be a
05:09two-way relationship, such that you won't want to show an arrow.
Collapse this transcript
2. Adding the Finishing Touches
Designing the title and source credits
00:00In our wireframe for the Infographic we have been working on here we included a
00:03spot for the title and the credits of this infographic.
00:06Now I just want to show you how I created this title and these credits real quick.
00:10We will zoom in to this top part here, where we have this box and our wireframe,
00:15which is on a blocked layer, and we will add a title.
00:18The original font we used for this was called Amplitude.
00:22We've been using your Myriad pro.
00:23The font you use is up to you, but here's how I created this title.
00:30The main title was called Cash Connections.
00:32So I will type that in a fairly large font using the Text tool and adjusting the
00:36size here on the top toolbar.
00:40Next there is a subtitle where we ask "Who invested in social networking?"
00:48Now the look I was going for with this title, if you take a look at the original
00:51infographic, is the main title at the top, more bold in this subtitle, with both
00:56of them being the same length.
00:58So to achieve this effect, let's go back into Photoshop.
01:02First, let's move this subtitle out of the way using the Move tool, and then
01:07let's move this main title to where we want it.
01:10Using the Text tool, we will change this to bold and I'll use the Character
01:16palette, which you can find on Window > Character to adjust the spacing between the letters.
01:22We will set it to -50.
01:26Now I will use the Move tool to make this title larger without stretching it.
01:31Holding the Shift key, click and drag the bottom corner like this until it
01:36fills the box. Hit Enter or Return to finalize it.
01:41Now with this subtitle, let's move it up so the top-left corner aligns with the
01:46left corner of the main title.
01:48You can select both of them and click on the Align left edges in the toolbar
01:52from the top if you want.
01:54Now select just the subtitle and hold the Shift and click the bottom-right
01:59corner and drag to bring it to the right size. And hit Enter to finalize it.
02:06We can adjust the spacing a little bit by using the arrow keys on our keyboard
02:10to move these up and down. There we go.
02:12Now let's do the same thing with the credits at the bottom.
02:16Adding credits to your infographics is very important for your credibility with
02:20this infographic with anything you design or you use sources, and they are also
02:25very important for not getting sued.
02:27People look for sources at the bottom.
02:29Typically, they find them in fine print,
02:31so it's often good to just put them where they're expected.
02:34Let's add the sources real quick using a text box.
02:37So I switch to the Text tool, and then I am going to click and drag so that we
02:42have a nice little box here.
02:43Now anything we type will stay within this box.
02:46In many cases, the source of the credits will be a logo that you have from your client.
02:51In this case, we will just type the text of the sources that we have.
02:54I will change the font to Myriad Pro, Condensed, 12 point, so it will be fairly small.
03:02And we will type Sources and our sources were CrunchBase,
03:08VentureMaps, CreditLoan.
03:11You can see here it's a little small,
03:14so let's increase the size by selecting the text and making it 14 pt.
03:19Also, using the Character palette, we can adjust the spacing so it's a
03:23little easier to see.
03:25Since it's Condensed already, let's leave it like that.
03:29The reason we created the text box is in case we have many sources, so say we
03:33added a fourth source, and lynda.com, it can wrap without getting outside of
03:38the area we specified.
03:39We'll move this down a little bit, since we don't need to take up the
03:46entire space of our box.
03:48And finally, if you're like me, you like to take credit for your own design work.
03:52And I like to use my own Twitter handle because it gets me more followers.
03:55So I'll just copy my source credits over here to the other corner and edit it.
04:01Say Design by at @shanesnow, which is my Twitter handle.
04:07Like we've talked about before, good infographics are a mixture of great data
04:11and journalistic reporting and great design.
04:14It's important to show off your sources and give your design the credibility
04:17it deserves.
Collapse this transcript
Adjusting the placement of elements post-illustration
00:00We have just walked through the recreation of this multi-relationship
00:03radial infographic.
00:04If you've been following along, yours should be looking pretty cool by now.
00:08In this video, I just want to talk over a few points about making adjustments.
00:12I based this course on my own aesthetic style, which is why some of the
00:15adjustments I make are either intuitive or just personal preference.
00:19You don't have to use lines that get skinnier in the middle like I do.
00:22You can even use straight lines.
00:24What I'm giving you here is a foundation for creating your own diagrams. But in
00:28this video, I will just walk you through making some adjustments once you've got
00:32your elements in place.
00:34So let's go back to our canvas.
00:35First of all, the way we designed our labels gives us a lot of wiggle room.
00:40We really just need this black line here to connect the label to the place on
00:45the diagram where it belongs.
00:46So we can move the label itself up or down, left or right, and even make the line
00:51come out of the side if we want. Let's zoom in.
00:55Say we wanted to draw a label for Jack Dorsey.
00:58We could move him anywhere because this line is so skinny.
01:02We can even use the Line tool to make a line come out of him from the side like
01:07this, and then angle down, if we wanted him to join Peter Thiel's right there.
01:15The nice thing about the stairstep technique that we used before is you can move
01:19things around and give plenty of room for these lines to come down.
01:24Another thing we can do is say we have run out of room because a name is too
01:27long, like here with Digital Sky Technologies.
01:31We can use the Text tool to adjust this by putting it on two lines and then use
01:35the Move tool to make our background a little taller.
01:40We have talked before about adjusting your curves and lines using the Pen and
01:43Direct Selection tool.
01:45I like to make my lines skinny in the middle and thicker at the edges, but
01:48that's completely up to you.
01:50If you want to make your lines straight once you've created a curve, you can
01:53just use the Pen tool.
01:54Let's zoom in to this blue line and show you how it's done.
01:57I will select the line using the Move tool.
02:00You can see here if you toggle to the Direct Selection tool, which is the A
02:03key, you get the outline here, you can click the outline, and this is how we adjust the curves.
02:09Now with the Pen tool, if you switch to it, you can see I can now
02:12manipulate this line.
02:14If you hold in the Alt or the Option key and click on the point where the curve
02:17starts, you can change it into a straight line, just like that.
02:21So we will go down here and do the same thing.
02:24We have just changed this curve into a straight line.
02:26I can now adjust that straight line using the Direct Selection tool again to
02:31make it skinnier or to make it line up with the edges.
02:35The biggest piece of advice I can give when it comes to adjusting elements after
02:38you've illustrated is to put common elements in groups together, so you can hide
02:42them or lock them using the Layers palette.
02:45Let's take a look at our legend.
02:48Say we wanted to hide or lock the legend.
02:50All you do is select all those layers and go over here to the Layers palette,
02:55click, and drag them into this group icon here.
02:58See we have a group.
02:59You can double click it to name it Legend.
03:02Now we can hide the legend, all of these layers together, by clicking on the
03:06eye, or we can lock it.
03:09So now anytime we move something in front of it, we can't select that layer.
03:15Great infographics are unique and interesting,
03:18so feel free to use these principles we've learned in this course and make your
03:22infographics your own.
Collapse this transcript
Conclusion
Final takeaways
00:00This course is part of a series of infographics courses on lynda.com.
00:04We have spent time getting to know the principles of multi-relationship or
00:07radial diagrams, and I hope you had as much fun as I did in recreating
00:11this infographic here.
00:12Please join me for the next course, Infographics:
00:15Area Bubbles. Or if you want to dive more into the theory behind infographics,
00:19check out the course Infographics:
00:21Planning and Wireframing.
00:22Until then, good luck, and keep on infographing!
Collapse this transcript


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