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Designing a Brochure

Designing a Brochure

with Nigel French

 


Brochures are essential marketing tools, which establish brands and keep them competitive in the marketplace. Designer and educator Nigel French taps into his 15 years of professional experience to create a course that demonstrates how Adobe InDesign, Illustrator, and Photoshop CS4 can integrate to create dynamic brochures. Nigel teaches techniques for creating different kinds of brochures—some obvious, others unexpected. Designing a Brochure covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective. Exercise files accompany the course.

InDesign CS4 and Illustrator CS4 Essential Training are recommended prerequisites to fully execute the techniques in this title.
Topics include:
  • Integrating InDesign, Photoshop, and Illustrator
  • Establishing a workflow that combines maximum efficiency with maximum editing flexibility
  • Working with a printer at the outset
  • Designing with grids to create balance
  • Choosing fonts and color palettes for a consistent look and feel
  • Manipulating images for maximum impact
  • Exploring different brochure formats and folding
  • Proofing and printing the final product

show more

author
Nigel French
subject
Design, Page Layout, Print Design, Projects
software
InDesign CS4
level
Intermediate
duration
3h 19m
released
Apr 03, 2009

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Introduction
Welcome
00:01Brochures are everywhere.
00:02In the mail, in the lobbies of hotels and theaters, in stores, in libraries and
00:07other public buildings.
00:09Brochures are an essential marketing tool and your opportunity to list the
00:13services you offer as well as persuade potential clients to use those services.
00:18(music playing)
00:21Hi, I'm Nigel French and this is Designing a Brochure.
00:24As the graphic designer and instructor with more than 15 years experience, I
00:28have come to know the tools of the trade and how to get the most out of them.
00:33In this course, we'll be using real world design and production techniques in
00:36Adobe InDesign, Illustrator, Photoshop and Bridge CS4 to create compelling
00:42and dynamic brochures.
00:43But this course is more than just learning the functions of the programs.
00:48My goal is not only to show you the "how" of creating the brochure but also to
00:52explain the design decisions that contribute to a successful end product.
00:57We will design a brochure from conception, through the sourcing and prepping of
01:01artwork, to the combining of text and graphics to finally getting it printed.
01:06Starting with a basic tri-fold brochure, we'll move on to explore different
01:13brochure formats as well as folding techniques, and of course, we won't be
01:18ignoring the "how" power of design either.
01:20You will see how to optimize your workflow, how to design with grids to take the
01:26guesswork out of placement.
01:27How to create color palettes based on the rules of color harmony and some really
01:31cool techniques for livening up your images.
01:34You will also see how to create a mockup that you can present to a client and
01:39how to pre-flight your document before generating a print ready PDF.
01:43As cyber marketing becomes increasingly ubiquitous, the printed page becomes a
01:48more valued and a person conduit to get your message to your potential clients.
01:53The unique creativity you bring to designing a brochure can turn a simple piece
01:58of paper into a growing client base.
02:01With that thought let's get started with Designing a Brochure.
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Using the exercise files
00:00Exercise Files for this title are available to Premium subscribers of lynda.com
00:05or to those who have bought the DVD. The files are arranged in folders by chapter.
00:10There may be certain occasions on which when you open the InDesign document
00:15you may come up with a Profile or Policy Mismatch. On such occasions
00:20you can choose to leave document as is and there may also be certain occasions
00:26on which you open the document and there is a missing font.
00:29How you handle the missing font, you can just click OK and allow InDesign to
00:34substitute the font using its own best guess or if you click on Find Font
00:40you will come to a list of all of the fonts used in the document and then you can
00:44choose an appropriate substitute for those fonts that are missing as indicated
00:50by the yellow warning triangle.
00:52So most of the fonts you should have, but this one in particular you probably
00:56will not. Matrix Script. So we can change that to Myriad Pro, Italic.
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1. Getting Started
Making thumbnails
00:00Before you sit down at your computer and start designing, it's a good idea to
00:03make some thumbnail sketches. Some graphic designers draw elaborate and
00:08detailed thumbnails that are things of beauty. I'm not one of those people.
00:13My thumbnails are hastily drawn, almost child-like and won't mean anything to
00:18anyone but me. But that's okay, because I don't make them to show to other people.
00:22I make them solely to clarify my own thoughts, to give me a road map of
00:27where I'm going.
00:28It's tempting to skip this stage and start trying to work things out on
00:32the computer, but this can waste a lot of time. No matter how fast you are in
00:36Photoshop or InDesign. Chances are you will end up tinkering, moving an element
00:41a few pixels this way or that way, scaling an image of bit bigger or a bit
00:45smaller, working on an idea that no matter how much you refine it is ultimately
00:50just a bad idea. And before you know it, several hours have gone by and
00:54you have achieved nothing.
00:56Making thumbnails can help you weed out the bad ideas from those that have some
01:00merit and it's only these potentially good ideas that you need to pursue when
01:05you sit down with computer and software. So before you even turn on your machine,
01:10pick up pencil and paper and sketch some thumbnails. It will save you
01:14a lot of time and frustration and ultimately produce a better design.
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Gathering assets
00:00Beginning at the ending. Here we are with the finished version of the tri-fold brochure.
00:05It's two letter-sized pages, landscape orientation, two folds to make
00:10three panels on both sides. This is the outside and there is the interior. Now,
00:15before we start putting this together, we need to evaluate the assets that we have.
00:19This brochure is made up of a text file that has been created in Word,
00:25numerous images that have been developed in Photoshop, and new versions of the
00:31logo or the same version used twice created in Illustrator,
00:36and these ornamental swirls which are part of an Illustrator symbol set that you can
00:41download from the Adobe Exchange website.
00:45So let's take a look in more detail at these different assets. I'm going to
00:50switch to the Finder, to my Desktop and let's take a look in the exercise_files folder.
00:54We are in the exercise_files folder. We have a folder called assets and
00:59in that folder we have got a text file. We have got the Illustrator symbol set
01:05from jlwDesign. We have got various versions of the deep green design logo and
01:12then we have lots of photos.
01:14Let's first begin by looking at the photos. I'm going to drag the photos
01:17folder on to Bridge and we see that we have 35 items to choose from. Now Bridge
01:24if you are not familiar with it is a fantastic file management program and
01:28we can work with our images far more efficiently using Bridge because we can rank
01:33our images and we can evaluate our images and we can find out all sorts of
01:37useful information about our images.
01:40If I click on any of these, I see a thumbnail in the Preview window and I have
01:45useful metadata over here, I'm just going to expand that panel a little bit,
01:49which will tell me the file size in megabytes and its dimensions. The f-stop,
01:55that it was captured with, the ISO rating, etcetera.
01:58Over here in the Filter pane it tells me how many files of certain types I have.
02:03I have got 34 Camera Raw and 1 JPEG. Where is the JPEG? Well, I could just
02:08put a check mark next to that and I see that's the one JPEG. If I put a check mark
02:13next to them both, I see them both or I can uncheck them both and
02:16I now see all of those images.
02:18There are different ways of viewing your assets in Bridge and if I come up here
02:23and click on Filmstrip then I have a much larger Preview window which is useful
02:28because I can then click on the image and move my cursor over the image.
02:33My cursor now becomes a magnifying glass. Now when I click on it, I see that
02:37portion of the image, the portion that the loop is pointing to at 100% view size.
02:43So I could use this to evaluate the quality of the image. This saves an
02:47enormous amount of time, meaning that I don't have to actually open the image in
02:51Photoshop only to find out that it wasn't the image that I wanted after all.
02:56You will see on these images, these Camera Raw images, most of them have badges.
03:00And this badge here indicates that adjustments have taken place and
03:06this one indicates that cropping has taken place. If you wish to dismiss this loop,
03:11you just come and click inside and it goes away.
03:14You will see that they have been rated. Some of them have four stars, some of
03:17them have three, some of them have one, some have none. This rating system is
03:22one used by me fairly arbitrarily in this case just to differentiate one type
03:27of image from another and let's now switch back to the Essentials view and
03:33if I wanted to change the rating, I could click on the image and then go to
03:37the Label menu where I can apply the rating in this way or I could just use
03:43the keyboard shortcut. Apple+1 or Ctrl+1 for a one star rating, Apple+2, Ctrl+2,
03:50etcetera for a two star rating.
03:52We are going to need to come up with a short list from these images. We are not
03:56going to use all of them by any means. We are only going to use the handful of them
03:59and in the different variants of the brochures that we'll be producing
04:04we are going to use a slightly different set of images.
04:07Bridge is going to make it easy for us or easier at any rate to determine which
04:12images we want to use and which ones we are not going to end up using. I'm now
04:16going to switch back to the Desktop and I'm going to use Bridge now to
04:21navigate through the folder structure and if we come to the assets folder and
04:27then we are look in the logos folder, there we have various different versions
04:33and variants of the deepgreendesigns logo. Now I also mentioned the Illustrator
04:41symbol set. Let me show you how we get to this. I'm going to switch to
04:46InDesign and from InDesign I'll go to the Help menu and to the Welcome Screen.
04:52On the Welcome Screen, under the Community list we have a link to InDesign Exchange.
04:58You can also just type in InDesign Exchange or Adobe Exchange into a
05:03search engine but since we have this link here, I'm going to click on that to
05:08go to it. And at Adobe Exchange we see the Exchanges By Product. I'm now going
05:14to click on Illustrator. And then in the Search field if I type in swirly,
05:21that will take me to the swirly curls Vector Garden Symbol Set and I can download that
05:27and that is how I came by that.
05:31And then one other asset that we need to look at and that is the text file.
05:36This is the Word Document. There it is. We can see in Word that we have 323 words,
05:43which given the amount of space that we have means that we have got
05:46plenty of room to fit this text in a quite luxurious way really. We don't have
05:51to cram in by any means and at my request the client has provided the Word
05:58document without any formatting, all of the text in one single file rather than
06:05lots of itty bitty pieces. Although we are going to end up chopping it up into
06:10individual sections.
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Choosing a printer and selecting paper
00:00Before we roll up our shirtsleeves start designing in the Adobe Creative Suite,
00:05we need to consider how we are going to get our brochure printed. It's always a
00:09good policy to begin at the end. So before we invest too much time in actually
00:14designing stuff, we want to figure out who is going to be printing this.
00:17There is no point in designing a fancy brochure that no one is going to able to
00:21print, because it is just too complex, or it is going to be too expensive for us to print.
00:26Your commercial printer is your partner in producing the brochure. So you want
00:30to choose someone who is helpful, who is willing to advice you, who is willing
00:35to hold your hand, advice you on printing techniques and advice you on paper
00:39choices. Show your printer a mock-up. This is essential because with your
00:44mock-up you can identify any potential problems, you can get an idea of costs
00:49and you can also discuss any printing extras like spot varnishing or embossing
00:54or whatever other fancy techniques that you might consider using.
00:57If possible, if your printer is local, obviously if you are printing online at
01:01some remote location this isn't going to be an option but if you are working
01:05with a local printer then request a press check. It's an interesting thing to
01:09do anyway to go to the print plant and see your work coming off the press and
01:14it's your last chance to fix any potential problems.
01:17When making your paper choices, the paper that you choose for your brochure is
01:22going to play a big part in its success or failure. So it is very important
01:27that you consider what types of paper stock you are going to working with.
01:30Ask your printer to recommend the paper.
01:32Maybe you have a brochure or several brochures that you really like. Take those
01:37along to your printer and ask them to match it. Ask to see the printer swatch
01:41books or perhaps you can go to a paper supplier and request swatch books or
01:45sample from them. Paper is very tactile and there is no way I can show you in
01:49the two-dimensional world of a training video what paper is like. You have got
01:54to feel it, you have got to touch it, bend it, fold it. Your paper should
01:58reinforce your message.
02:00So if you are a non-profit group, you probably want to avoid having a sleek and
02:05glossy paper stock. Likewise if you are producing a brochure for a luxury car
02:11brand, then you probably don't want to have an uncoated dull looking stock.
02:16Typically photos reproduce better on coated stock but that's the massive
02:20generalization. There is an almost infinite number of paper types available and
02:26there are many excellent uncoated stocks on which photographs will reproduce just great.
02:32These days of course we tend to use online printing a great deal and online
02:36printing can be extremely cost effective and of excellent quality. But to keep
02:41cost low, there may be a very limited number of paper stocks available.
02:45Don't rely on the descriptions on screen alone, request samples and make your
02:50decisions based upon those samples. So with all of this in mind, having
02:56identified your printer, having a fairly good idea of the paper stock that you
03:00are going to be working with, it's now time to start designing.
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2. Setting Up the Workspace
Saving a workspace
00:00So you are itching to get started and I am too, but it is really going to help us
00:04if we take a moment just to set up a workspace that has all of the palettes
00:09or panels as they are now called that we need for the kind of work that we are
00:12going to be doing.
00:13So I'm going to start out with the Typography workspace, which is a good
00:19starting point, but there are some panels there that I'm frankly not going to
00:23be using and there are other panels that I need that I'm going to need to add
00:27to this workspace, then save the workspace and we have always got that to
00:30return to at any time.
00:32So let's see. Gradient. We are not going to be using Gradient too much.
00:36So I'm just going to pull one out and close it. If we need it, I can always go get it
00:41again from under the Window menu. Hyperlinks, don't need it. Paragraph,
00:48don't need it. And I don't need it because all the options on the Paragraph panel are
00:52available on the control panel up here. So I'm actually going to save space by
00:56not having that one. And Character, don't need that one either for this same reason:
01:01all the options that are on the Character panel are available on the control panel.
01:05But in addition to these there are some that we don't have that would be with
01:11us getting. Info, nice to have that around. Handy for word counts and also to
01:17check the resolution of images. So how about if we drag Info on to the Stroke
01:23group and let's see what else. Object & Layout. It's nice to have the Align
01:30panel. I can move put that in that group right there. I don't need the Pathfinder.
01:37And then Object Styles which I'll group with Paragraph Styles and then
01:43I'll also put Character Styles in the same group. That looks good. I'm now come up
01:49to the Window menu > Workspace > New Workspace. Going to give it my name. Click
01:55OK, so now at any time throughout the course of our working session, things are
02:01going to get messed up as they inevitably do, but I can reset to that working space at anytime.
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Setting preferences
00:00 In a similar vein to setting up your workspace, it's always a good idea to make
00:04 InDesign your own by setting up your preferences. Because I want to set
00:09 application preferences I'm going to close any InDesign document. That way,
00:14 any preferences I change that going to apply to every document I create from this point forth.
00:19 Now bear in mind preferences are just that. They are preferences.
00:25 An obvious point but this is just what I prefer. It's not necessarily the right way
00:30 but it's what I prefer. And most of these I'm just going to leave as they are
00:34 and I'm not even going to mention them.
00:35 But I'm going to come down to Type first of all and I want to have drag and
00:41 drop editing in my Layout View. That makes things a little bit faster.
00:45 Whether or not I'll actually use it, I don't know but I'm as well check that to have
00:49 the option. Units and Increments. Now, I want my units to be in points although
00:56 as you will see I do tend to bop back and forth between points and millimeters
01:01 and inches and occasionally picas. But for the most part I want to be in points
01:06 and if I need to change it, and it's very easy to do that. Use Move to where
01:09 the two rulers intersect to the top left hand corner, right-click or Ctrl-click
01:15 on a one-button mouse and you can change the units on the fly.
01:19 But I'm going to set that to Points. My Cursor Key Increment, how far
01:24 the things move when I nudge them using the cursor arrows, and I think I'll leave
01:29 that where it is. But I'm going to make both my Size and leading and my
01:33 baseline shift at half point increments. So if I'm using keyboard shortcuts to
01:38 increase or decrease my type size or my leading, I have got finer control by
01:44 setting it to half point increments. Now here is one that's really important
01:47 and I just don't understand why the default setting is at 20 because
01:52 that's far too coarse.
01:54 We want to be kerning and tracking in the finest increment that we have
01:58 available to us. 1/1000th of an em and by kerning and tracking, what we're
02:03 talking about is the adjustment of space between the characters and the only
02:08 other preferences that I feel that need to change are in the grids.
02:13 I'll be using baseline grids in all the different versions of the brochure.
02:17 Of course, it's not essential to do that. Again it's just my preferences,
02:21 the way I like to work. I find having a grid gives you something to hang the
02:25 content on and makes your layout decisions much easier. I don't like the
02:30 default color of the grid. I find that a little bit too in your face.
02:34 So I'm going to change it to Light Gray and rather then starting at a specified
02:39 distance from the top of the page, I'm going to set that to zero and start
02:42 from the Top Margin.
02:43 I am going to leave the Increment at 12 points. Although I may need to come and
02:47 change this on a case by case basis. The View Threshold, the size at which
02:53 the grid becomes visible if it's turned on, I can leave that as is. And because
02:58 I really like my grids, I like to see where they are at all times, I'm going to
03:03 uncheck Grids in Back.
03:05 Now that's really all I need to do in terms of preferences. Of course, we are
03:09 now going to see how these work until we get going with creating our documents
03:15 in later movies. But having done this, this is going to pay us dividends
03:19 because we are now working with InDesign and what I think are the optimum
03:23 settings for the kind of work that we are going to be doing.
03:27
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Using keyboard shortcuts
00:00Patience, please. Just a little bit more setup. This time we are going to add a
00:04keyboard shortcut. You may want to add more, I'm just going to show you how to
00:08add one. The one that I'm going to choose is one called No Break. It's useful
00:12for preventing a string of words typically two from breaking over a line break,
00:17and we are going to be using this so I'm anticipating in advance that we are
00:21going to be using this. It's very, very useful for preventing paragraphs from
00:25ending on a single short word.
00:28Now, No Break it is kind of buried away on our menus. It has no keyboard
00:33shortcut. On the control panel, on the Character Formatting level, it is right
00:38there. It is also on the Character panel, on the panel menu right there.
00:44So I am going to go to the Edit menu and to Keyboard Shortcuts, where the first
00:50thing I'll do is I'll create a new shortcut set and then identify the
00:56Product Area where the No Break menu item is found.
01:00So I'm going to come down to choose Panel Menus and now I'm now have a very
01:04long list of all the available panel menus and their menu items. So I need to
01:10scroll down here until I come to Character, No Break. There it is. Currently no
01:17shortcut. The new shortcut is going to be Option+Command+B or on Windows
01:26Alt+Ctrl+B. I'll click to assign that. Click OK and now we can see that it
01:32has that shortcut.
01:33Now throughout the course of working on this title or just your InDesign work
01:38in general, you are going to come across various different menu items that
01:42don't have keyboard shortcuts. If you are using them regularly it really saves
01:47time to make a keyboard shortcut for them.
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Synchronizing color management settings
00:00Don't get scared that I'm going to talk about color management. Now you may be
00:04thinking wait a minute this is a title on brochures, why we are getting into
00:08all this technical stuff about color management? Well, because we are going to
00:11be using a lot of color. We want to make sure that the color is consistent from
00:15one application, from Photoshop to Illustrator to InDesign, and is consistent
00:21from screen to print. Now to do that, to make that happen, we need to set up
00:26our Color Management settings.
00:28Without getting into what color management is, there is an excellent title on
00:33the lynda.com Training Library, Chris Murphy on Color Management which will
00:38tell you more than you could possibly care to know really about color
00:43management. A fantastic, really in- depth title. All I'm going to point out is
00:48how we can synchronize our color management settings across the different
00:53pieces of the Creative Suite, InDesign, Illustrator and Photoshop. And we do
00:58this through Bridge.
00:59So I'm going to come up to my Edit menu and choose Creative Suite Color
01:03Settings. Now I can't really tell you which of these is going to be the one
01:08that you need to use. All I can say in general is that whichever one you use,
01:13make sure you are using it in all of the applications. Although, even having
01:18set that, if you watch a title by David Blatner, he will make a good case for
01:23not using the same ones. But for Mere Mortals, not amazing InDesign gurus like
01:29David, I suggest that you probably want to use the same ones in each of your
01:34applications and what I'm going to use is North American Prepress 2.
01:38Now actually what I would use where I doing this at home when she is long way
01:42from where I'm right now. Click on this Show Expanded List and I would
01:47actually use Europe Prepress 2. It's very slightly different I mean how much
01:52difference it actually makes I'm not sure. But since I'm in North America
01:56I am going to use North America Prepress 2 and then when I click Apply that's
02:01going to push that color settings file out to InDesign and Photoshop and
02:06Illustrator. So that now if I come to InDesign and Show All Menu Items, Color
02:13Settings and we find that we got exactly the same color settings here.
02:18Now what that means, it's too much for me to get into here but it's using the
02:24same color profiles from one application to the next to ensure that we have
02:30consistent color.
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3. Setting Up the Document
Setting up a new document
00:00Let's set up our document, but before we do that let's just take a look at the
00:04finished version or a finished version. The version that we create, it's going
00:08to be ever so slightly different from this. We are going to make a few
00:11different design decisions along the way just as things pan out. So this is a
00:17finished version and if I turn on my guides we can see that there is a
00:22confusing number of guides and frame edges around all the different things.
00:26We have a Baseline Grid there, we have Column guides and we have these Turquoise
00:32guides which indicate that three different panels. This is the interior.
00:38If we page up, we can go to the outside, which looks like that. You can more clearly
00:43see that the three different panels with this being the first of them and then
00:48it's going to open out into this.
00:50So I'm going to begin with a new document, Ctrl+N or Command+N, and we are
00:56going to be working with a letter-sized page, landscape orientation. We do not
01:00want Facing Pages; we want it to be two pages. Now there are different strategies
01:05here that you can adopt. We are going to need to put fold marks and trim marks
01:11around our brochure. Do we want to design it on a larger size sheet or do we
01:16want to design the brochure to the trim size?
01:19I think the latter. We are going to design the brochure at the size which
01:23it's going to be printed. Which is a letter sized page landscape orientation,
01:28no facing pages, no master text frame. Number of columns- and I prefer to do it
01:33this way. Number of columns three, with each of those three columns serving as
01:38an individual panel. We are going to have two sides obviously. So we'll have
01:42six panels total. The margins, I'm going to set independently so I'm breaking that chain.
01:47I am going to have a top margin of 58 points and bottom, left and right-hand
01:53margin of 29 points. Why those values? Well, to be honest with you I just
01:59experimented and those are the ones that I kind of liked. So I didn't chance
02:03upon those by accident but just through trial and error, those are the margin
02:07values that I decided I wanted to use. Now the gutter, the space between the
02:11columns. I'm going to set the gutter to be twice the value of my left and
02:16right hand margins so that the gutter actually serves as a margin between
02:22the different panels.
02:23And you will be able to see better what I mean by that as soon as we get to the
02:27open document. So my gutter value is going to be 58 points. If you don't see
02:32the Bleed and the Slug then you all need to click on this button here so that
02:36you can see that. But I have already got those options available. I want a
02:40Bleed of 9 points and the Slug, which I'm actually going to use for the fold
02:47marks. I want a Slug of 36 points on all four dimensions and that is how I want
02:54my trifold brochure to be set up.
02:56I could go one step further and save that as a preset. So that next time I come
03:01to the new document dialog box and I want a document like this I can just
03:05choose it from there. Okay there is our blank page or one of our two blank
03:11pages. If I press Command+- or Ctrl+- just to go to a slightly smaller view,
03:16we can see on the right offset we have the slug, the red guide is the bleed.
03:21The black the page and then we have our type area, the area inside our margins
03:27divided into three columns. I'll do one more thing here and that is
03:32I'll come to the Layout menu and choose Create Guides.
03:35Because I want to divide my page into three sections like so with each of those
03:42guides indicating where the fold is going to be. In the next movie, we'll see
03:47how we can adjust the position of the fold guides and the column guides to make
03:52sure that the brochure sits flat when folded.
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Adjusting columns and creating fold marks
00:00So we have our page divided into three equal columns, which are going to serve
00:05as our three panels, but we need to make sure that we have one narrow panel on
00:10each of our two pages. Just to make this a little easier, I have made a layer here
00:16where we can see the panel I'm talking about.
00:18So on page 1, it is the first panel or the left-hand panel, and on page 2,
00:25the Inside, it is the right panel and that's obviously when printed and folded,
00:30it's going to go on the back of the left panel on page 1. So let's return to
00:35page 1, and this is the math. Now the exact numbers I'm going to give you may
00:41vary, so check with your printer, it may vary according to paper stock, but
00:46this is the math that I'm going to be using.
00:48So if I come to my Document Setup my document width, and I'm working in
00:52points, is 792. So if we divide 792 by 3, we get 264. Currently each of our
01:01three panels is 264 points wide. I'm going to remove four points from this
01:07one, making it 260 and allot two of those four points to this one, making it
01:13266 and the same to this one.
01:17I am now going to turn off that Narrow Panel layer and what I want to do is
01:23I want to select that fold guide and change its X value to 260. And then I want
01:31to select this one and change its X value to 260+266, 526. Now what I want to
01:40do is I want to adjust the column guides accordingly so that the fold guide
01:44sits exactly between the gutter.
01:46I am going to zoom in on this one and I'm going to choose my Rectangle tool,
01:52which I'm going to be using as a measuring stick. I'll click to define a
01:56rectangle and I want my rectangle to be 58 points wide and the height doesn't
02:02really matter. I'm going to just make it a square. 58 points, because 58
02:07points is the width of my gutter from here to here. I want to make sure that
02:12this rectangle has a fill and no stroke and in fact when I do that, that makes
02:17it one point less because it now has no strokes.
02:20I am going to go up to my control panel and just change its width there to 58
02:24points and then dragging this rectangle from its center point I'm going to
02:29position the center point of the rectangle on the guide. Now I'm working with
02:33my smart guides on so that my arrow will turn from black to white when I hit that guide.
02:39Now I'm making sure that my column guides are not locked. I'm going to adjust
02:44my column guides so they correspond to position of that rectangle. I'll then
02:49cut it from there, zoom out and zoom in to the gutter between panels two and three.
02:57Then I'm going to drag my rectangle on to the column guide and drag my column
03:02guides to correspond with the rectangle. So that's it sorted out for Page 1.
03:08We now need to do the same thing, but in reverse, mirroring these values on page 2.
03:13I am going to cut my rectangle from there, move down to page 2. Now on page 2,
03:19I am going to begin by coming to the Layout menu and choosing Create Guides
03:23where I'll add three columns, no gutter, and these guides are fitted to the
03:29page, giving me column guides at 264 and 528. So remember on this page, we want
03:40the narrow panel to be the outside.
03:43So what I'm going to is I'm going to select the fold guide between panels one
03:49and two and change its X value from 264 to 266 and then the fold guide between
03:58panels two and three and change its X value from 528 to 532. Then zooming in to
04:08the gutter between panels one and two, I'll paste my rectangle, position my
04:15rectangle on the fold guide and adjust my column guides accordingly.
04:20I will cut the rectangle from there, zoom out, zoom in to the gutter between
04:26panels two and three, paste it, drag it onto the fold guide and adjust my
04:31columns accordingly. And then I'm going to delete that rectangle.
04:36The next thing I want to do is add fold marks in the slug area. I'm going to
04:41return to page 1 and choosing my Line tool, I'm going to draw myself a line
04:49right there and I want to make sure that it has a stroke of half a point and
04:56that the stroke color is Registration and also I want to make sure that its X
05:03value is exactly on that fold guide, 260 points.
05:09I am now going to copy that one, holding down my Alt key and my Shift key and
05:15I want to make sure that its X value is 526 points. Having applied these fold
05:23marks at the top of the page, I'm now going to duplicate them down to the
05:27bottom of the page. So I'm zooming out and I'm going to select them both.
05:33Then hold down the Alt key or the Option key and the Shift key and drag down a
05:38copy into the bottom gutter area.
05:40I am now going to select them, hold on page one and copy them. Come over to
05:46page 2 and Paste in Place. I'm now going to need to move them to the right by
05:526 points. So I'm going to come up to the X value in my control panel and type
05:56in +6 to shift them over. Then I'm just going to verify that they are exactly
06:02corresponding to the fold guide, which they are and that looks good.
06:08Just to verify that everything is working okay, I think I'll turn on this
06:13layer, just temporarily, and then I'm going to do a proof print just to make
06:17sure that everything folds the way it should. File > Print, and I want to make
06:24sure that I'm printing on a sheet size bigger than my trim size so that I can
06:28print my page at 100% and include all the trim marks and fold marks around the page.
06:36So my Paper Size is 11x17, my trim size is Letter. I'm going to Position the
06:42page Centered on the sheet and in my Marks and Bleed section, I want to make
06:47sure that I have my Crop Marks turned on, that I'm working with the Bleed and
06:51Slug turned on and I'm including the Slug Area because it is in the slug area
06:58where we have put our fold marks. Then it's going to go ahead and print that
07:02and then trim it from the sheet and fold it just to make sure everything is okay.
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Setting up a grid
00:00So we have our page now divided into three vertical sections, I would now like
00:04to add a baseline grid. As I mentioned in an earlier movie, it seems like
00:10I'm just coming up with these numbers instantly like I know exactly what I want.
00:13But there is some trial and error involved here. If we just switch back to
00:18the finished version, and let me choose my Type tool and click in a piece of this type,
00:22we can see that it's using a 15 point leading increment.
00:26So I ended up deciding for this to use a 15 point leading grid and
00:31I'm using a type size of ten points. So, it got a very generous amount of space
00:36between our lines and I feel like we can afford it. We don't have that much
00:40text. So let's make it nice and luxurious and easy to read and have it very
00:45generously leaded document.
00:47Although, in some of the other versions of the brochure that I do, I end up
00:50using 10 point type or a 9 point on a 12 point leading grid. That works as
00:56well. But in this case, I'm going with a 15 point grid. So, how do we set that
01:02up? We need to come to Preferences and to Grids and we want to start at zero,
01:08Relative To the Top Margin and for the Increment to be 15 points. Let's click
01:13OK to that and now to turn the grid on, Show Baseline Grid. There we are.
01:19It's no accident you will see that at Type area, the distance from the top
01:24margin to the bottom margin is an exact multiple of 15. How did I come up with
01:29this? Remember, two movies ago, I was putting in the margin values. Let me just
01:34remind ourselves of what the margins are and I'll have to switch back to
01:38Points. Margins and Columns. I've got a Top margin of 58 and a Bottom margin of
01:4229. So hold those values in your mind for a moment and I'm going to go to my
01:47dashboard and to the calculator.
01:49Now the Letter size page is 612 points from Top to Bottom. If we take away from
01:56that 58 for the top margin and another 29 for the bottom margin, that leaves us
02:03with a type area of 525 points. If we divide 525 by 15, our leading increment,
02:11that gives us a value of 35. So, what we have here is 35 lines from top to
02:18bottom. Is it necessary to know this? Do you need to know this to do a
02:21brochure? No. But will it help you in laying out your brochure in a more
02:27pleasing and harmonious way? I think so. You will be the judge, but it's an
02:31interesting way to approach it, I think.
02:34So, I also would like to add some more rows that divide my type area into
02:42sections between here and here. In this case, I'm going to do this on the
02:46master page. So I'm going to click on Pages, double-click on A-Master. I've
02:50got two document pages, they are both based on A-Master. So anything I put on
02:56A-Master is going to apply to both document pages.
02:59Come up to Layout > Create Guides, and in this instance I want rows.
03:05Now I would like to have 6 rows with a Gutter of 15, because that's the leading
03:12increment that we are using, and fit it to the Margins. You will see that that
03:18very neatly divides our type area into six segments. I'm going to click OK to
03:25that and then use my Selection tool to just drag over all of those guides to
03:30select them. Come to the Layout menu and to Ruler Guides where I would like to
03:34change the color of them. I'm going to make them gold. Is that going to make
03:37my layer any better? Well, I just like gold lines.
03:41Okay, now you might think, surely, he is done by now with the baseline grid and
03:46all these different guides. I don't think I am, although there is one other
03:51aspect to the baseline grid that I think we are going to find helpful,
03:54but it's going to be difficult for us to really realize its utility without any content on our page.
04:01But let's just try the grid out, so you can see why we are using this.
04:04I'm just going to draw myself a text frame and you'll see that as I do so, it very
04:09nicely snaps to a specific grid increment. So we don't have to guess on how
04:15much distance we leave between different elements. That's decided by the grid.
04:19Everything we are doing, we are doing in 15 point increments.
04:24If I now put some type in there, I'll select that type and press Command+6 or
04:30Ctrl+6. That's going to jump me to my Font menu, where I'll change that to
04:36Myriad Pro, which I'm full shadowing here, the font I'm going to be using.
04:40Myriad Pro Regular and make that 10 points and we'll make the leading
04:45increment 15, and then let's zoom in on that.
04:50Now there is one more very essential thing that we need to do to make the type
04:55fit on the grid, and that is we need to come to where are the Paragraph
04:58Formatting controls and then over there Align to Baseline Grid and you will see
05:03that the type very neatly, very pleasingly, sit on that baseline grid.
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Indicating the cap height line
00:00I am going bonkers with these grids. I'm just loving these grids and that
00:04thing that I said I wasn't going to do until later, I'm going to do it now.
00:06I can't resist it, and that is I'm going to add another grid increment that
00:11indicates the cap height of the type.
00:13Now why would we want to do that? Here is the issue. The purpose of the grid or
00:17one of the purposes of the grid is so that we can align elements relative to
00:21each other to the same line and let's say I have got a picture. I'm just going
00:25to draw a box for the picture for now and I draw that so that it sits on one of
00:30those grid increments and it's going to be a single column wide, like that.
00:35Now you will see that the top of the picture is aligned to the top of the grid.
00:38The top of the text frame is aligned to the top of the grid, but the text
00:41itself begins a distance down from the top of the grid. So what we have here is
00:4710 point type and this distance from the top of the cap height to the top of
00:52the box, this is empty space at the moment.
00:55We need to draw ourselves a guide that indicates the cap height i.e. the top of
01:01the capitals of the type and then copy that line. In our case, 34 times giving
01:08us a total of 35 of those and then we'll have that grid increment to align
01:14the top of that picture boxes too. It all seems very complicated, but it's
01:18actually when you get down to it, very straightforward.
01:21So, having decided upon the size of type that we want and I've got 10 point
01:25type on a 15 point leading, let's zoom in nice and big and I'm going to drag
01:30down a guide that sits at the top of the caps. Now I could make it the ascender
01:35height line. You will see there is a slight difference. I'm choosing the cap
01:39height line. I'm going to put that there.
01:40Now since I want this guide to be on the master pages and I'm currently on my
01:46document page 1, I'm going to cut that and then go to my master pages where I
01:52will zoom out, Command+0 or Ctrl+0. Then choose Paste in Place. I also want
01:59this guide to go on a separate layer so that I can turn this particular level
02:05of grid on and off as it suits me. Because it's going to be a bit much looking
02:10at them all the time.
02:11So I'll come to my Layers panel, create a new layer which I'll call cap
02:16height, and then that square there that represents the selected guide,
02:20I'll drag that up to the cap height layer. It's still selected. I'm going to come
02:25to the Edit menu and choose Step and Repeat. Now I got 35 lines, I have one
02:30already, so I need a Repeat Count of 34 and the Vertical Offset needs to be the
02:36leading value, which is 15 points.
02:38If I Preview that, that's what we are going to get. That's what we want.
02:41I'll click OK, and am I finding that color of guide a little bit too in your face.
02:48I think perhaps I am. I'm going to lock Layer 1, select all of those guides on
02:53the cap height layer, come to my Ruler Guides and let's just turn that down a
02:58little bit. I think we'll have that be Gray.
03:01So now, having added my cap height increment to my master page, I'll return
03:07to page 1, where we can see, to now make my picture align exactly to the text,
03:17I can select that and snap it to the cap height grid increment. To turn all of
03:24those off, I can just press W to switch to preview and then W again to turn
03:29them back on.
03:30If I would only occasionally need to see the cap height layer, which is
03:33probably the case, I can come to my layers and hide that. Just turn it on as
03:38needed, and it's probably a good idea to make sure that it's locked as well so
03:42that those guides can't be disturbed.
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Using layers
00:00Now we touched on layers in the previous movie, but I would like to explain
00:03a bit more about layers in this movie and we are going to set up layers for this document.
00:08Now, how many layers do we need? We need to keep it simple.
00:11Layers are implemented in a very straightforward way in InDesign. There is no way near
00:15the amount of complexity that you have in programs like Illustrator or
00:19especially Photoshop. But they are essential really for an effective workflow
00:23and we happen to know-- because you have already seen the finished version and
00:28there it is again.
00:28We're going to have a lot of things on top of other things by the time we are
00:33finished with this, which makes layering very, very essential. You can see here
00:39the layers of the finished version. If I were to hide the pictures layer,
00:42they were going to go away. With the exception of this one, which I have considered
00:45to be something different. I'll put that on a layer called text wrap. As you saw,
00:49 we can show and hide things selectively. We can also lock things
00:54selectively. So if I lock the pictures layer, there is nothing I can do to move
00:58those pictures. What you saw happen there was I moved the background. I can
01:02lock that one too.
01:03Using layers enables us to work on a specific aspect of our layout leaving the
01:09other aspects unchanged. Also, it's very useful for doing as the name suggests,
01:15setting the layering order of objects. So let's come back to our work in
01:20progress right here and we've got this one layer called cap height, which has a
01:25cap height increment on it. I'm going to turn that one off for now and then
01:29we've got the layer that we started with called Layer 1.
01:32Now the guides that we have added so far dividing our page into three and
01:38adding these rows, they have all been applied to Layer 1 and I think what
01:42I'm going to do is I'm going to rename Layer 1, guides, so that if we get tired of
01:48seeing those guides, but maybe we still want to see our column rules and our
01:53baseline grid, we can just turn off the guides layer.
01:55I am going to switch now to my Fit in Window view, Command+0 or Ctrl+0. Now in
02:01addition to that, I think I'm just going to change the color of the guides
02:05layer because I like to have Light Blue be the color of my text layer. Now does
02:10that really matter? No, this is just my own preference. Have it be any color
02:15that you like. I'm now going to add a layer for text and a layer for pictures
02:23and I'll have the pictures layer to be red, just because that's my habit.
02:28Let's change the color of the cap height layer to, make that Gray. Now, by
02:32color I'm just referring to the selection outline color. When I click on one
02:37of these things, the color of the outline of the frame is your visual cue is to
02:42what layer it is on. We also need one other, which I'm going to call background.
02:48Now as we work more on this, we are going to need to add more layers but for
02:52now, we can't really anticipate that. But we know that we want text, pictures
02:58and background as well as that two guide layers. We're going to need to order
03:02these differently. I'm going to put background all the way down at the bottom
03:07and I'm going to put pictures underneath text. So I have text at the top.
03:11Now just to show you how we move things from one layer to another, I have here
03:16this box which I put in as my picture placeholder. This is currently on the
03:20guides layer. How do I know? Well, two ways. It has a tan color frame edge and
03:26I see that square up here to the right of the layer name guides.
03:31Now I grab that square, you are not moving the item itself but you are moving
03:35this square and I'm going to move that up to the pictures layer. You will now
03:38see that the frame edge is red and if I were to hide the pictures layer, that's
03:43going to go away and I'll do the same with this but move it to the text layer.
03:48Now these layers are they don't specific to any page. They apply throughout the
03:52document and we are going to be using them a lot. We are going to be turning
03:56them on and off selectively, we are going to be locking them and inevitably we
04:00will be adding things to our layout, which end up on the wrong layer. So we
04:04will have to correct that by moving them to the right layer.
04:07But we are now in a very good position to start on that layer. We have got a
04:12beautifully designed grid and we have got a very good infrastructure for this
04:16document with the layers that we have just established.
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4. Creating the Background
Choosing a color palette
00:00In this chapter, I would like to go over how to create colors for
00:03our backgrounds and how to work with different shapes, experimenting with gradients,
00:08and textures, and other shapes to create more interest. But I want to start by
00:13creating a color palette and look at three different approaches to creating a
00:18color palette that we can use for our brochure and have the colors will be
00:22kind of related to each other.
00:24So the first way that I'm going to do this and the method of the three which
00:29I am ultimately going to favor is to open up the assets folder in Bridge and to
00:34go to the logos folder, where I'm going to open up this document, the logo
00:39that we are using. This logo has a green color used in it. I'm going to use
00:44that green color as my base color from which to derive our color palette.
00:49So I'm going to choose that and then come over to my Color Guide. We see on
00:55the left-hand side, top-left, Set base color to the current color. I'm going
00:59to click on that and then I get a color palette suggested by any of these
01:05chosen Harmony Rules.
01:06Now because I want a fairly monochromatic color palette, that's the one
01:10I'm going to go for. We have got a total of five colors, all suggested from this
01:14original chosen green. I'm then going to click Save color group to Swatch panel,
01:20so that those five greens now up here on my Swatches panel.
01:25What I want to do now is export these, so that I can then import them or load
01:31them into my InDesign document. So that I don't bring in all these other colors,
01:36I'm first of all going to need to delete those. I'm going to click
01:39away from my selection, so that I don't change anything about that and select
01:44all of these colors, not including the Registration and the None which we can't delete. [00:01:49.2 3] Delete those? Yes, select that and then from the Swatches panel menu,
01:56choose Save Swatch Library As ASE, Adobe Swatch Exchange.
02:00Now I'm going to navigate to my Desktop and to my exercise_files and to
02:06the 04_creatingbackground folder, where I'll save this as a swatch file. [00:02:143.89] I'll just call it colors. I'm going to get this warning message about not being
02:17able to save gradients or patterns. I'll click OK to that since it doesn't affect me.
02:22Then let's come back to the InDesign document, the trifold5. Here is where
02:28we left off from the last chapter. I'm going to come and click on my Swatches panel,
02:32where before I load the swatches that I have just saved, I'm going to
02:37do a bit of tiding up here. These default colors, the cyan, magenta, yellow,
02:41the red, the green, the blue, I'm not going to be using these. So just to tidy
02:45things up, I'm going to first of all delete them.
02:47From the Swatches panel menu, I'll choose Select All Unused and then click on
02:52the trashcan to get rid of those. Return to the Swatches panel menu,
02:57Load Swatches and there in the 04_ creatingbackground folder, the Adobe Swatch
03:02Exchange file that I have just saved, click Open and there are those colors.
03:07Now everything that I just did by making a color palette using the Color Guide
03:12in Illustrator, you can now to some extent do in InDesign itself. If we come to
03:17the Window menu and down to Extensions, we come over to this fantastic feature
03:21called Kuler, which we are about to see coming up. It's a website where you can
03:25make your own color themes, but it has it's implementation within InDesign and
03:30within Illustrator. I can choose a base color, which is the larger of those
03:35five circles, from which a color palette is derived based upon my chosen color Harmony Rule.
03:42The reason I did it the way I did originally by choosing the color palette in
03:46Illustrator is that the Color Guide in Illustrator is a bit more fully featured
03:50than it is here. We actually have more color rules to choose from than we do
03:55here in InDesign. Nevertheless, I'm going to go ahead and do that.
03:58Much the same thing, but staying within InDesign exclusively.
04:03I am going to place the logo and it's from that logo that we are going to be
04:09sampling that green. Now so that I don't apply the color to that selection,
04:13I am going to de-select it first of all. Then with my eyedropper come and click
04:17on the green, which will make that green my fill color.
04:22I am then going to come over to the Kuler panel and click on this button,
04:27Add current fill color as base color. When I do that, that becomes my base color
04:32from which all of the other colors in my color theme are derived based upon my
04:37chosen rule. As I did before, I'll choose Monochromatic, except that
04:42in Illustrator I choose Monochromatic 2, a color rule that we done actually have
04:47here in InDesign. So I'm going to get a slightly different result.
04:51I can now add these colors to my swatches by clicking on this button,
04:55Add this theme to swatches. They appear here over here and another slight drawback:
05:01they appear as RGB colors rather than the CMYK colors. So it would be a good idea
05:06for me to double-click on each of them and convert their color mode to CMYK and
05:12name them with the color value. I would now like to do that for the remaining four.
05:17Now I'm not going to do that. I'm going to stay with the original color
05:20palette that we have got from exporting the Adobe Swatch Exchange file from
05:25Illustrator. So to get rid of these colors, I'm going to press Command+C or
05:29Ctrl+C as many times as necessary to get rid of those. Then I'm also going to
05:37delete that logo and it will close Kuler for now.
05:42Let me now show you an alternative and this is going to involve using
05:45a really cool website called Kuler, kuler.adobe.com, and this is free to use.
05:53In order to be able to save a color theme as its code here, you will need to sign up but
05:59it's free to do so. I have signed up and you can see that I'm signed in.
06:04I can just mix my colors here using the color wheel and choose from one of the color
06:11Harmony Rules.
06:12This is much the same as the options that I have, working with the Color Guide
06:16inside of Illustrator, but we have one extra option here. That's the one
06:20I'm going to explore and it's loading an image and having the color theme be
06:25suggested by that image.
06:27Before I can do this, I'll need to prepare an image. So I'm going to come
06:30back to Bridge and in the photos_raw folder, these are all the images that
06:37we have to work with. These are all in the Camera Raw format. So I'm not going to
06:42be able to open these or upload these to the Kuler website. We'll first need
06:47to save one of these as a JPEG and I'm going to use this one.
06:52Now when I double-click on this, it opens in the Camera Raw plug-in, something
06:57that we haven't yet looked at. For now, all I need to do is click Open Image to
07:01open that image in Photoshop. It's much too large to upload to the website.
07:06It doesn't need to be anywhere near this large. So I'm going to just come to
07:09the Image Size menu item where I'll scale this down dramatically. I'll go
07:16to the File menu and choose Save As. I'm going to save it in the same folder,
07:22I'll just call it colors and Quality of 6 is going to be good enough for this purpose.
07:27Click OK.
07:30Now returning to the Kuler website, I'm going to create From an Image. So now
07:36what I want to do is I want to click on the Upload button. If I don't have
07:40an image of my own, I can go to the Flickr site and use somebody else's,
07:44but I'm oing to use the one that I have just prepared. Upload, select that and then
07:49it automatically chooses these different points on the image to create this,
07:53my color theme.
07:54If I want to modify this, I can just move these points around, but I'm quite
07:58happy with what it's given me. So I'm now going to give this a title. Again,
08:03you have to be signed-in in order to be able to do this. I'm going to call it
08:07summer garden and save it.
08:11The next thing I want to do is download it to my folder and then import it into
08:17my InDesign document. This is available for anybody else to use as well.
08:21So I am going to click on that and I'll save it into my folder, return to InDesign,
08:29and just as I did before, Load Swatches, summer garden, click OK.
08:32Now these, for some reason, are coming in as hexadecimal values. No big deal.
08:38It's not going to prevent me from using them. I can choose them as is
08:42and that will be fine, but just to be consistent I'm going to double-click on them,
08:47choose Name with Color Value and change the Color Mode to CMYK.
08:51Now the third approach and the most manual, most old school approach is simply
08:57to do pretty much what the Kuler website does for you automatically, but
09:00to do it manually. I would need to place a document and then I can just sample the colors
09:10manually using the Eyedropper tool. Let's maybe get in a little bit bigger.
09:14So I'll move around on the image, click right there. That color then
09:19becomes my fill color.
09:20If I wish to add that fill color to my Swatches panel, I'll come over and
09:24right-click, on a one button mouse on a Mac, Ctrl-click right there,
09:29Add To Swatches. If you are more comfortable working with CMYK values,
09:34just double-click on it to change the Color Mode to CMYK.
09:39So you now have your color palette. I have now got three slightly different
09:42versions of the color palette. We are ready to proceed with adding some color
09:46background to our brochure. Before I do that though, I'm going to press
09:51Command+Z or Ctrl+Z a few times just to backup to that point, the point after
09:57which I imported the first monochromatic color palette that I had created using
10:03the Color Guide in Illustrator.
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Working with color panels and background shapes
00:00We are now going to add some color to our brochure, some color backgrounds,
00:03and we are going to add some interesting shapes as well.
00:06Let's look at the final version. What I'm taking about here is we are going to
00:10add these panels of green, different shades of the green, and also this wavy
00:16shape that goes on the top. We'll experiment with some different transparency
00:20settings to have some nice interaction between the two.
00:24So to do this, I'm going to use the Rectangle tool as opposed to the Rectangle
00:28Frame tool because I don't want a big X inside the box, I have enough visual
00:31clutter as it is. I want to make sure that I'm doing this on the background
00:36layer. So make sure that the background layer is selected and then draw
00:39yourself a rectangle from bleed guide to bleed guide.
00:43I am going to turn off the text and the pictures layer for now that just
00:49currently have those pieces of dummy text and the placeholder picture, which
00:53ultimately we are going to be getting rid of, but that can stay around for the time being.
00:56I will now go to my Swatches panel and I want to use the lighter green as my
01:02base color. Now on the first page, I would like the central panel to be in a
01:08darker green. So what I'm going to do is I could just draw another rectangle,
01:12but rather than doing that, I'm going to Copy that and then Paste in Place.
01:18So I now have two green rectangles, one on top of the other. With the top one
01:24that is selected, I'm going to reduce its size, like so, bringing in to the
01:31guides that marks the fold and then we are going to make that a darker green.
01:37Okay, now let's go to page 2. On page 2, I want pretty much the same
01:44arrangement, slightly different this time. I'll draw myself another
01:49rectangle. I could have just copied and pasted that one that I had already
01:53done, but I'll just draw another one.
01:55This time I want the third panel, the right-hand panel to be the different
01:59shade. So I'll Copy and Paste in Place. I think this time we'll make it a
02:07lighter green and I'll reduce its size. I'm not entirely sure that's what I want,
02:14but I'm going to live with that for the time being.
02:17So there are my basic background color panels. On top of that, I'm now going
02:22to add what I'll refer to as the wave. Because I have got a sneaking
02:29suspicion that the wave may just be a Bridge too far really, in terms of adding
02:34just a bit too much content, but as I mentioned in an earlier movie, I want to
02:38throw all of these things in and you can be the judge on which one of them you
02:42keep. It's just interesting to add as much of the stuff as we can because it's
02:46interesting content.
02:48So I'm going to create a new layer. This is going to give me the ability to
02:52turn this layer on and off and evaluate the whole thing with and without,
02:57what we will refer to as the wave. I'm going to put that just above the background layer.
03:03I want to lock everything else now, so that I can't affect anything else.
03:08So I'm going to hold down my Alt key and click in the locking column.
03:12So everything but the wave layer is now locked. I'm on page 2 and I might as well
03:16remain on page 2. I'll use these guides that I applied earlier on which divide
03:25my page into rows. I'll draw myself a rectangle, like so. I think I'll revert
03:34to giving it that same green that we started out with, but then come to the
03:39Effects panel and let's change it's blend mode to Multiply.
03:45Now to turn this into a wave, what I need to do is add some anchor points to
03:50this rectangle. I'm going to do that with the Pen tool. I'm going to add
03:56these anchor points where the rectangle intersects with the guide that marks
04:02the crease. You can probably just about tell there is a plus symbol next to my
04:07pen, indicating that I'm about to add an anchor point. I'll do one in there
04:11and another one right there.
04:15Then what I'm going to do is I'm going to, with my Direct Selection tool, the
04:19white arrow, I'm going to select that anchor point. This one over here,
04:23holding down the Shift key, and I'm going to pull those both down a few lines,
04:29something like that. So we now have a zigzag type shape. I'll switch back to my
04:33Pen tool by pressing the P Key.
04:35I now want to convert these corner points to smooth points. So if I hold down
04:42my Alt key, my cursor changes it's shape and I can just start dragging.
04:48I'm dragging from right to left, in this case, to make that into a curve point,
04:52like so. I want to do the same over here on the top, roughly the same sort of
04:58distance. You might want to also hold down your Shift key, just to constrain
05:02the moment of that. So keep the Bezier control points flat. There we have some
05:08sort of wave shape. So it's looking a little bit too big I think so
05:14I'm going to now move it down a bit, reduce it's size, like so. It's still a bit
05:22too big. Let's reduce its size a little bit more. That's looking better.
05:28Now I'm going to duplicate that up to the top. I'll then flip that
05:36vertically, like so, making sure before doing so that I have my center
05:40Reference Point selected. So that it occupies the same space, which it just
05:44flips vertically. Let's just take a look at how that is without a frame edges
05:51and column guides and all the other guides on.
05:54Okay, I'm quite liking that. So I'm going to select both. Because I could
05:59have put these on the master pages, but I didn't, so my next step is going to
06:04be to copy both of those, Ctrl+C or Command+C. I'm actually on page 2,
06:10so I'm going to switch back to page 1 where I'll Paste in Place to get copies in
06:16exactly the same page coordinates.
06:18All right, so we've got our background panels marked out and we have got our
06:22wave shape. If you think that wave shape is just a little bit too much, we can
06:28always turn it off, should we at the some point further down the road decide
06:32that it's unnecessary.
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Adding decorative swirls
00:00Let's see how we can add some decorative swirls to our background. Again,
00:05you might think this is maybe over-egging the pudding a little bit too much,
00:09adding a bit too much seasoning, but we are going to add these on a separate layer
00:12where we always have the option to turn them off or turn them down, should we
00:16decide that later on.
00:18But this is going to use an Illustrator symbol set that I have downloaded from
00:23the Adobe Exchange website. It's by jlwDesign and it's in this photo right here.
00:30There it is. I'm going to open up the Illustrator version of these three files.
00:36If I now move to the Symbols panel, we see that each one of these swirls
00:43is saved as a symbol.
00:45What I actually want to do here is add each of these symbols or at least the
00:50ones that I'm interested in to my Illustrator document and then copy and paste
00:56them into Illustrator, where I can experiment with how they are going to work
00:59with my particular layer.
01:01So I'm going to come over to one of these. I don't want to spray them with a
01:05symbol sprayer because I just one instance of each. You may well have that one,
01:10so I'll click on this item here, Place Instance. We can make that a whole lot
01:17smaller than it currently is. Put that one right there. I'll go ahead and add
01:25a few of these.
01:26Okay, having chosen the various different swirls that I want to use, I'm going
01:32to select them. I'm going to press Command+C or Ctrl+C to copy them. Switch
01:36back to InDesign. In InDesign, I'm going to paste them onto a new layer.
01:41So I'm going to create a new layer, I'll call it swirls. I'll drag its
01:46position down to just above the wave layer. Then I'll press Command+V or
01:50Ctrl+V to paste those. They have all come in as a group. That was to be
01:56expected. For the time being, I'm going to put them on to the pasteboard.
02:00So I need to press W to go and return to my normal view mode, drag those over
02:06on to the pasteboard. Then I'll come to the Object menu and Ungroup them.
02:11I will start off by applying the same color to all of them. So with them still
02:16selected, I'll come to my Swatches panel and how about we try this lighter
02:21green. Now let's just experiment with positioning a few of these.
02:27I think mainly what I would like these to do is serve as some kind of
02:30transition between one of the color panels to the next. So it just kind of
02:35creates a connection between the different panels. I'm just going to pop back
02:39to the finished portion and see how it was I used them. We are on page 1.
02:45You can see that they are placed where one panel meets another and they are coming
02:50off of the corners as well and bleeding off the edges.
02:52Now, of course, you may feel a need to rotate them, to position them slightly
03:00different, to maybe flip them around, go ahead and do any of that you feel
03:03necessary. I'm going to flip that one around, I'm going to press my R key and
03:07I am going to rotate it. I'm not entirely happy with that so I'm going to rotate it the other way.
03:17That's where we are at with decorative swirls.
03:19I am going to go ahead and add similar swirls to the second page, but you don't
03:25need to see me do that. I'll go ahead and do that and I'll meet you in the
03:28next movie with those swirls in place. As I mentioned, they are on a separate layer,
03:34so that we can turn that layer on and off. I'm going to lock everything
03:39but that layer. Press Apple+A or Ctrl+ A to Select All. We can also experiment
03:46with different transparency modes and different degrees of opacity.
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Adding textures and gradients
00:00In this movie, I would like to show you a couple of things that I experimented
00:03with and ultimately decided upon not using. That is adding either a gradient or
00:09some kind of texture to the background. I think what I have right now is what I want,
00:14but I would like to show you some of the things that I looked at and
00:17ultimately decided not to use.
00:20So first of all, how about a background texture. I'm now on page 1.
00:26I think what I want to do is I'm going to select the large background rectangle that
00:31I filled with green. I'll go to the Layers panel, making sure that
00:35the background layer is unlocked and click on that rectangle to select it.
00:39Into this rectangle, I'm now going to place an image.
00:45I have in the 04_creatingbackground folder, a file called background1.
00:51It's a close-up of a flower border essentially, just showing some different textures of plants.
00:55I'm going to click Open and that image is going to go into that
01:00rectangle. Now the moment that is not at all what I want.
01:05So the first thing I want to do is I want to fit this to the frame. Let me just
01:10contract my panels there. So I'm going to come to my Object menu and choose
01:15Fitting and choose Fill Frame Proportionally.
01:19Having done that, I'm now going to switch to my Direct Selection tool,
01:23my white arrow, by pressing the A key and clicking on the image itself, rather
01:28than its frame and choosing my Effects panel, where rather than having this at
01:35100%, I'm going to change its blending mode to Multiply. Something
01:42substantially less than 100% and see what 50 looks like. We are getting close
01:47to what I'm after. We don't want anything that's going to make it impossible
01:50to read the type that we put on top of this, nor for it to conflict with the real images.
01:57So that's one option. Now you can see that the central panel is overlapping
02:02this. So I would then need to select that central panel and make it's blend
02:06mode Multiply as well to create an interaction between it and the image below.
02:13I have another image which we might also want to look at. So I'm going to
02:17select that same picture frame, come to my File menu and choose Place again.
02:23This time I'll use this one, background2. I have Replace Selected Item
02:28chosen. So that when I click Open, it does exactly that, it replaces that.
02:34Of the two, I think I like this one the better.
02:36Although, I do think it is still a bit too visually distracting, but if I type
02:42the Opacity down a bit more, interesting but ultimately I think I'm not going
02:47to use that. So let's go ahead and delete it. But you may choose to work with
02:54it or perhaps you have an image that is a bit less busy than the ones I have
02:58been using and are most suited to the task. Let's set up back to Normal.
03:07The other thing was rather than working with flat color in these color panels,
03:12using a gradient instead. So how would that look? I'm now going to go to my
03:17Swatches panel. From the Swatches panel menu, I'll choose New Gradient
03:22Swatch. I'll just leave it called that for the time being and click on my
03:29Stop Color. Then change my options to Swatches to be able to access the colors
03:35that are on my Swatches panel.
03:37So I'm going to go from the lightest green that we have to the darkest green
03:43that we have. I'll have more of the light than the dark, add that to my
03:50Swatches panel. It has simultaneously applied it to that selected rectangle.
03:55I am going to temporarily get rid of that, so that we can see the whole of that
04:01panel with the gradient applied. Then to determine the angle of the gradient,
04:06I can use my Gradient tool. In this case, rather than going from left or right,
04:11I am going to go from top to bottom.
04:14So there is another alternative as opposed to working with flat color, working
04:18with a gradient inside these color panels, but again, I ultimately decided not
04:24to go that route. So I have just restored the document to the way it was, using
04:30the solid colors in these panels.
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5. Working with Text
Placing text
00:00 Now that we have our layers set up now that we have our color palette,
00:03 it's time to get to work with our text. So I'm going to place out one text file and
00:09 let me just remind you what we have in our text file. So this is all of the
00:15 text for the brochure and at the request of the client they have typed this all
00:22 as just one type size without any formatting, just extra carriage returns
00:28 separating the paragraphs.
00:30 There are few things in there that we are going to need to strip out but
00:33 we have got everything in one text file. We are going to chop it up into different
00:38 chunks for easier placement in the InDesign document. But we are going to
00:42 import it all as one continuous flow.
00:47 So back in InDesign, I want to make sure that I'm on the text layer, which is
00:51 currently hidden. I'm going to turn that on and there we see that bit of dummy
00:55 text that we are working with earlier. I think that has now served its purpose
01:00 so we can get rid of that. I need to unlock the text layer. In fact, I'm going
01:03 to unlock the text layer and lock everything else and I'm going to do that by
01:08 holding down the Option or the Alt key and clicking in the locking column and
01:13 I will get rid of that.
01:14 Turn on my guides now by pressing W. Going to the File menu and choosing Place.
01:21 And going to the assets folder where we see the text document, there it is
01:26 right there. If you are working on another kind of document and you have a Word
01:31 document or any other kind of text document that's got lots of formatting in
01:35 it, and you want to maybe strip some of that out or leverage some of that
01:38 formatting, you could choose to Show your Import Options which would then bring
01:43 up the Microsoft Word Import Options. Where, if you wanted to you could remove
01:48 the styles or you could map the styles to styles you might have in your
01:53 InDesign document.
01:54 In the case of what we have here we don't need to do any of that. So I'm just
01:58 going to click OK to move directly through that and there we have our loaded
02:02 text cursor and I'm going to begin by auto-flowing. Although, it is probably
02:06 going to all end up on a single page like so. Okay now obviously why I'm a lot
02:12 familiar with this text than you are, you have not seen it before. So the first
02:15 thing that we would need to do is familiarize ourselves with the text.
02:19 Just decide what bit we are going to give importance to, what hierarchy there
02:23 might be and what's it's all about. So just refresh your memory. This is how
02:30 the text do got broken down in the finished version. So beginning here this is
02:35 our opening panel and then from there we move on to page two where we got these
02:41 three kind of different sections just describing the benefits of having your
02:45 garden design and then back on the first page on the last two panels, a list of
02:51 services, the credentials of the owner and the logo and the address.
02:56 So all of that currently exist in this one continuous flow of text and
03:02 I'll leave it as one continuous flow of text for as long as I can apply the
03:08 formatting to it. While it is in this state and then chop it up into individual
03:14 bite size chunks. So in the next movie, we are going to see how we can do a few
03:19 find and change routines just to strip out some unwanted stuff.
03:24 One more thing before we switch to that and that is when working with type
03:29 always a good idea to show your hidden characters and that's going to indicate
03:34 to me. I'm just going to zoom in where the extra carriage returns are, where
03:39 the space are between the words.
03:41
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Using Find/Change to clean up text
00:00Before we start worrying about how our text looks, we need to just get familiar
00:04with the content of our text and strip out from it anything that we don't need.
00:09This you may find easier to do in the Story Editor. Of course, you can do it in
00:13the layout and that's fine. But since we want to concentrate just on the text
00:17and we currently have black text on a dark green background, which is not the
00:21most readable, maybe it's going to be easier for us to go to the Story Editor.
00:26So with either of the two text frames selected go to the Edit menu, Edit in
00:31Story Editor and here we can see just a continuous flow of our text and we see
00:36that we got lots of unnecessary carriage returns separating the different
00:41paragraphs. We want to get rid of those. We also notice that we have double
00:45hyphens instead of em dashes and that we have two spaces after a period.
00:50These are all things that we want to strip out.
00:53This can be done either in the Layout or in the Story Editor but we want to go
00:57to the Find/Change option under the Edit menu and now there is a saved Query
01:02that we can use for this, Multiple Space to Single Space. And we want to run
01:07this routine on the whole document. Change All, there you go. We can also do
01:13this one Multiple Return to Single Return. As we want to control the spacing
01:18between the paragraphs using paragraph spacing before and or after but not by
01:24extra carriage returns. Change All again, there we go.
01:28And then the third thing that we wanted to change was the double hyphen that we
01:33want to change to an em dash. Hyphen hyphen, this I need to make sure is a text
01:38routine and not a GREP. So make sure you click on Text first of all. Hyphen
01:43hyphen and I'm changing that to- before I go and put in my em dash I actually
01:48want it to proceed and follow the dash with a thin space.
01:52So I'm going to come to White Space, Thin Space which is narrower than a
01:56regular word space and then instead of actually using an Em Dash which is a
02:02little bit too long. I'm going to use an En Dash instead and I want after that
02:08a Thin Space. And I want that to take place in the whole document.
02:14Now where are we talking about, right there. I'll just highlight that bit
02:19right there. I'm going to do Change All. Two replacements made and if we want
02:25to see that in the layout later on once we've formatted the text, you will
02:28better appreciate the improvement to that rather than using the double hyphens.
02:33One last thing and that is we have got say single ellipses character, the dot
02:38dot dot. Now we want it to remain that way rather than being three individual
02:43dots. But I think we also want those dots preceded by a thin space.
02:51So I'm going to select that there copy that. Come to my Find What, paste that in there
02:57and that's the symbol for the ellipses character and I want to proceed that as
03:02before with the thin space. I'll just use the token that is already in the
03:07Change to field and I'll copy that one again.
03:12Change All, two replacements made. Having done that I'm now going to close my
03:16Story Editor and return to the layout. Nothing is going to look tremendously
03:20different. But we have made sure that we have stripped out any of these real
03:25telltale signs of amateur type setting. Extra carriage returns, extra spaces
03:32and double hyphens instead of em dashes, or as we have chosen en dashes. So in
03:38the next chapter, we'll actually start creating a paragraph styles and making
03:44a text look like something.
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Choosing fonts
00:00Let's say a few words about choosing fonts for the brochure and why I have
00:03chosen the fonts that I have. I'm going to zoom in to 200% by pressing
00:08Command+2 or Ctrl+2 and I'm just scrolling around so that I can read that comfortably.
00:13Now you will probably want to select this type and experiment with various
00:17different fonts. I have ended up choosing Myriad Pro for the body text and just
00:22about everything except the heads and if we look at the finished version,
00:25for the heads I'm using this script face called Matrix Script.
00:31And my reasoning there is my choice of Myriad Pro is because the logo itself is
00:37in Myriad Pro. So it's an obvious choice in that respect. Also Myriad Pro comes
00:42in a variety of different weights. So it's very flexible and there is a lot of
00:48reversing out here, reversing the type out of colored panels. I have got type here
00:53that's running on top of a picture. And these are all things that are
00:57going to somewhat compromise the readability of the type.
01:01So I want a typeface that is robust enough to be able to withstand that while
01:07at the same time still being clean and contemporary and stylish looking.
01:12At least that's how I think of it. Other choices that I considered were I did
01:17consider using the Helvetica Neue family but ultimately I went against that.
01:23I don't like the square dots on the i's with that. And also it seemed in
01:28conflict with the Myriad Pro that was used in the logo. Now since the logo is a
01:34non-changeable thing, that typeface is what it is and has to stay that way,
01:39then that very clearly suggests that the body text should also be in the same
01:44typeface or the same typeface family.
01:47Because of all of these reversing outs that I'm subjecting the font to, I want
01:54letter shapes that are relatively mono white by which I mean there is not
02:01too much variations in the thin and thick parts of the stroke. And if I zoom in to
02:07400% we can see that there is certainly is some but less then you would have
02:12with a serif typeface where the thinner more decorative parts of the letters
02:19might be prone to be lost especially when they are put on a background of a picture.
02:25So that's my reasoning and the choice of the script is in some way to contrast
02:30with the Sans-serif typeface that I'm using for the body text and also to echo
02:35the ornateness, the decorative nature, of this swirly patterns that I have got
02:41going on. And I have chosen this particular script because I think it looks
02:46clean and contemporary, not too wedding invitation-like. I'll show you a couple
02:52of other option that I did look at and ultimately rejected.
02:55So with that reasoning in mind, I'm now going to move to the document itself
03:03and select this and just go through some of that experimentation. I could work
03:08on a piece of dummy text. I'm actually working on the text itself. I'm going
03:12to get it the way I like it and then save that as a paragraph style.
03:16So I want to make sure that I'm on my Character Formats. I'll clicked on the A.
03:21Command+6 or Ctrl+6 will jump me to my Font menu, Myriad Pro and the size
03:29I am going to use is 10 points which I think is perfectly big enough. Doesn't need
03:33to be any bigger then that. And as we discussed in an earlier movie when
03:38setting up the grid, we want to use the 15 point leading increment, 15 points of
03:42space between the lines.
03:45Now you will see even though I'm using 15 point leading and I have a 15 point
03:49baseline grid, that doesn't guarantee that the type is going to lock to that grid.
03:54For me to have that happen I need to go to my Paragraph Formats and then
03:58come and click on this. The Align to Baseline Grid icon and we also want to
04:03be Paper so that it is more readable now against the green. The green is
04:10perfectly dark enough to have the type reversed out of it.
04:14And in terms of the subheadings I'm going to select this the first instance of them.
04:20Switch back to my Character Formats and I can do that by using the toggle, [00:04:245.39] which is the Command+Option+7 or Ctrl+Alt+7 and then Command+6.
04:32Now things that I looked at were-- let's first of all make it a bit bigger.
04:37I'm using the keyboard shortcut Command+Shift+> or Ctrl+Shift+>. We'll make it bigger.
04:43And I considered one called Bickham Script Pro but this is looking a little bit
04:51too much like a wedding invitation to me. And I'm also finding right now, and
04:56you are too I expect, the grid lines of the baseline grid are a little bit
05:01too visually distracted at the moment.
05:02So I'm going to turn that off. So we can just concentrate for the time being
05:08on the type itself. So I didn't like that one too much. Other script faces that
05:13I considered were Caflisch and Snell Roundhand but ultimately I ended up
05:20going with this one, Matrix Script.
05:24So I'm going to go with the Matrix and I got to size that down a bit and
05:31all right, I think that is looking pretty good. Also since it is a script typeface
05:38I want to apply some negative tracking to it, bringing the characters closer
05:43together and in one of our setup movies we changed the preference for
05:47the tracking increment. So I can now just hold down the Alt key and press my Left
05:53Arrow and I'm going to be tracking in increments. And we can see it happening
05:57right there in increments of 1/1000 of an em and yeah, I'm liking that better.
06:05Like so.
06:06So there I have pretty much made a decision on my main typeface and
06:10the supporting typeface that I'm going to be using for the subheads. Now you may
06:15not have that particular typeface. Of course, go ahead and use any typeface that you want.
06:19Just wanted to pointing out a website that you might find useful.
06:23It's called dafont.com and from this you can download and they are free for
06:29personal, non-commercial use. Various different typefaces that are organized
06:35along these different themes.
06:37So if you are needing a bit of typeface inspiration this is often a good place to start.
06:42Back now in InDesign having made our typeface choices,
06:47in the next movie I'm going to save these attributes as paragraph styles.
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Applying paragraph and character styles
00:00Let's save our text as paragraph styles and this is going to ensure that we
00:04can format this document really quickly and edit it really quickly and that
00:09everything is going to be nice and consistent. So I'm going to begin with this
00:14the body text and we have already done a certain amount of work to this.
00:18So I am going to continue with that. I'll select that whole paragraph and
00:23I'm doing that with four clicks making sure that I select the invisible character
00:27that is at the end of the paragraph.
00:31If I turn my View to Normal we can see it right there. Let's say we got the
00:37typeface, the style, the point size, the leading, everything there is okay.
00:42I am going to change my Language to English UK since this is a brochure for the
00:48UK and that's just going to determine when I do a spell check, which at some
00:52point I will, what language dictionary is used.
00:55Now let's switch to my Paragraph Format and I need to make a decision about
01:00what kind of alignment that I want. And given the kind of informal nature of
01:04this, I want it to be aligned left as opposed to justified which is it will
01:10start to make things a little bit more problematic because it's going to
01:13increase the spaces between the words. And we can say that using these
01:17relatively narrow columns that we are going to be working with is not very pleasing.
01:22So I want to be working with left aligned text. We want to make sure it is
01:26aligned to the baseline, which it is. Well do we want to Hyphenate or not.
01:30I feel that with such a small amount of text that we actually do not want to
01:35hyphen it. So want to make sure that that is unchecked. Having done that now
01:40then come to my Paragraph Styles panel where I'll choose New Paragraph Style
01:44and I'll call this body. I can check this or not, it's not going to make any
01:48difference because what I'm going to do next is select all and apply the body
01:55style to everything and when I do that I get a plus symbol next to the body
01:59style indicating that there are some overrides there. To clear any overrides
02:04making sure that I'm beginning with just the base body style for all of my
02:08text. I'm going to hold down the Alt key or the Option key and click on that
02:11style name again and now everything is just in the plain body style.
02:16All right, next let's set up a head style. So I'm going to select the first
02:22instance of the head and switch back to my Character Formats. Command+Option+7
02:29or Ctrl+Alt+7, Command+6 or Ctrl+6 and as we determined in the previous chapter
02:37we are going to use Matrix Script regular and I think I want to make this quite
02:43large. Let's make it 24 points and since we are using a leading increment of
02:4915, I'll make that 30 points leading.
02:52I am going to make sure that there aren't any instances where one of our heads
02:56should break across the column the way it's currently doing, but I'm going to
03:00not worry about that right now. So the next thing I'm going to do is again New
03:05Paragraph Style. We'll call that head and I should have hit Apply Style to
03:10Selection but I didn't. So I just applied it there, and there and there and we
03:18may as a rule so start out with that introductory message and there.
03:25Now it's quite possible highly likely in fact that I'm going to be modifying
03:30these styles. I may even end up with some overrides in the paragraph styles.
03:34That's okay. We don't need to be purest about it but let's start out with just
03:39the basic styles applied. I have here a list of services and I want to apply a
03:45bullet to those. So I'm going to swipe through those, switch to my Paragraph
03:50Format, Command or Ctrl+Alt+7 and let's click on the Bulleted List.
03:57Now just before I do this, I'm going to need to prepare a Character Style that
04:02can be applied to the bulleted character. Before we do that click on Character
04:07Styles and I choose New Character Style where I'm just going to change the
04:12color and the color that we'll use will be that light green I think and we
04:18will call it bullet. Having done that back to my Paragraph Styles and click
04:25here on my Bulleted List and to access more options I hold down the Option or
04:30the Alt key when I click on that.
04:32I want a List Type of Bullets. The Character Style is going to be the bullet
04:36character that I just made. Let's turn on the Preview see what we are going to
04:39get? The Alignment is going to be Left but I want to indent it less then it's
04:43currently indented. So I'm going to make that an 18 point indent with a -18
04:50point First Line Indent and that's currently looking like it's a little bit too
04:54much, but I now want to change the bullet character. And for the bullet
04:58character I'm going to choose an ornament from another font. So up here
05:02I'll click on the Add Button and Myriad Pro is not going to give me what I'm after.
05:08So instead, let's change that to say Minion Pro. If we now scroll down we
05:17should find ourselves some nice flairy type ornaments like that one there and
05:22there is more. And I think the one that I would like to use that one.
05:26So I'll click OK, choose that and then that is the Character that we'll be used.
05:32Kind of echoes the decorative swirls that we have got going on, on the background.
05:36Click OK to that and then I'm going to capture those settings as a paragraph
05:41style which I'll call bullet and again I forgot to check that checkbox, Apply
05:47Style to Selection, so I'm going to have to actually do that manually there
05:52and then we got this address line here. I think I'll just leave that in the
05:57body style but overriding with a centering alignment and with this one here.
06:03I think we just want some space before it, probably don't need to make a whole
06:07new paragraph style for that. But I'll just go to my space before and we will
06:12add a whole line space before.
06:14That's actually looking like a little bit too much. So I'm going to make that
06:18a half line space before. You will see that when I do that it doesn't affected
06:22and that's because it's locked to the baseline grid. So for this particular
06:26paragraph I'm going to take it off the grid. So that we can have a little bit
06:30more flexibility in terms of the amount of space before and I think I also
06:36might want to do the same for that. But that's going to change when we come and
06:41maybe modify the heads a bit. So I'll leave that as is for the moment.
06:47So there now is my type and I think the next thing that I want to do is chop it
06:53up into bite sized chunks and place those chunks in the relative areas of our
06:59pages and that's what I'll do in the next chapter.
Collapse this transcript
Arranging text
00:00So let's arrange our text now into the relevant chunks and place them in
00:05the right parts of the pages. And to remind ourselves of where we are going with this,
00:09let's take a look at the finished version. Here is the outside and the inside.
00:16So the exact placement is-- we are going to need to adjust that later on.
00:20I just want to get things roughly placed where they need to be.
00:23Now, for something like this I favor chopping the text up into discrete and
00:30wholly separate stories rather than trying to maintain it as a continuous text flow
00:34and I'm going to do that with that one paragraph. I'm going to cut it
00:38from there and that's going to move over to this, the first panel.
00:43In order to help me in the accuracy of placement, I of course want to turn my Guides on.
00:48So with my Type tool, I'm going to drag a text frame and we will
00:53put that about there and we want to make this a bit smaller. Maybe it would be
00:59worth my while making a second level of head, so that I can have this be the same
01:04as this and if I can, I think that's what I'm going to do. But before I do that,
01:08it occurred to me that one thing I did in the second movie,
01:13I then undid in the third movie and I was being a bit careless. I want to put that back now.
01:17I removed the tracking that I had applied to this, the heading style.
01:23So, let's just fix that up. First of all, Apple or Ctrl+2 to zoom in on that
01:29and I'm going to apply some tracking now, Alt or Option+Left Arrow, just to
01:35bring those letters closer together, something like that. Then to my Paragraph
01:41Styles, we see this is now head+, but this actually how I want my heads to be.
01:47So I'm going to come to the panel menu and choose Redefine Style, so that they
01:51will get that tracking.
01:53Having done that, I'm now going to make this one smaller. Again, I'm using
01:57the shortcut and you'll remember in one of our setup movies, we changed one of
02:01our preferences to make the size and leading increment when using the shortcuts
02:07a half point. And if you look on my control panel, you can see that every time
02:12I press the shortcut Command+Shift or Ctrl+Shift+<, I'm getting a half point smaller.
02:19So I think maybe around 16 points will be good for that and having done that,
02:24I am then going to come to my Paragraph Styles panel menu, New Paragraph Style,
02:29this one is based on head and it is going to be head2, Apply Style to
02:34Selection, click OK.
02:35All right and then I'll also apply that same style down there. I want to take
02:43all of that stuff, select through all of that, cut that, Command or Ctrl+X, and
02:49now move to my second page, Option or Alt+Page Down, and I'll click and drag
02:56a frame along the top there and Paste. Now, you will see I have got overset
03:02text that is about as much as I want to fit in there, I can't see the remainder
03:07of the text, I know it's there.
03:09In order to select it, even though I can't see it, Command or Ctrl+Shift+End
03:15and then I'm going to cut it, Command or Ctrl+X. You will see that the red
03:20plus indicating overset text disappears because we are only left with the text
03:25that we can see in that text frame. I'll come down to about here click and
03:29drag and paste and I somehow seem to have managed to get an extra character
03:35turn in there which I want to get rid of, okay.
03:40So now placing my cursor in front of the A of entertain, I'll use that same
03:44technique to select to the end of the story, Command or Ctrl+Shift+End, Command
03:49or Ctrl+X, and just being a little bit obsessive here, I want to bring that
03:56hash mark which indicates end of story to the end of the paragraph.
04:00So I'll press my Delete key to do that. Let's zoom out and create myself another text
04:07frame about there into which I'll paste the remainder of that text.
04:11So now on page 2, we have got things roughly in the right place. Switching back
04:17now to page 1, our address block, we are going to cut from there into this
04:23central panel right there and I think, I may have an empty text frame floating
04:28around there which is going to cause nothing but confusion. So I'm going to
04:31select that and delete it, then switch back to my Type tool, click and drag to
04:37make myself a frame and you can see I'm dragging from column guides to column guide.
04:41As I'm doing so, you can see how things are snapping nicely to my grid
04:45increments. I'll paste that in there, press my Delete key to bring my end of
04:50story marker to the very end of the story and just to shrink my text frame so
04:56that it's no bigger than it needs to be, I'll also do this and I'll just
05:01switch to my Selection tool so you can see this happening.
05:03Command+Option+C or Ctrl+Alt+C to fit the frame to the content. That way we
05:10don't have text frames overlapping other elements and causing confusion and
05:16I think I just want to do the same, kind of tidy up on that one as well.
05:20This I am also going to make that into its own separate story. I want to fit the frame
05:25to the content here and it won't let me do that because it considers this to be
05:30continued elsewhere.
05:31So what exactly is going on with this? In order to just troubleshoot this,
05:37I'm going to go to my View menu and choose Show Text Threads. That is going to
05:40allow me to see where this is continued to and it is continued to that empty
05:46text frame there, which I'm now going to delete and I can fit the frame to the
05:51content. I have still got some text on my clipboard. I'll press my T key to
05:56access my Type tool, come down to about here, click and drag, Ctrl or Command+V
06:04to paste that.
06:06So again, we are going to end up moving this text around a bit, but everything
06:10is now more or less in the place where we want it to be and everything is on
06:16the text layer. So I think, we can now move on to preparing our images in the next chapter.
Collapse this transcript
6. Preparing Images
Developing in Camera Raw
00:00This chapter is all about preparing your images and to start that process,
00:04we are going to be developing the Camera Raw images in the Camera Raw plug-in
00:09which is part of Photoshop. I'm here in Bridge looking at the photos that we
00:13have to work with and I think I'm just going to simplify things by labeling or
00:18rating the images that we want to use and then filtering my view. So that we
00:22are looking only at those images and not at others that we are not going to end up using.
00:27So we want this one, which is the picture of the owner of the business.
00:32We'll give that five stars, just to distinguish it from the others because none of
00:35the others have five stars and we want that one, so Command or Ctrl+5 and what
00:41else do we want, we want that one, and we want that one and we want that one
00:48and that one. Now, I may have forgotten some, but I think that's what we need.
00:53So I'm now going to come over to my Filter pane, where I'll put a checkmark
00:57next to those.
00:58Let's take a look at this image. As I mentioned in an earlier movie, you will
01:03notice that most of these images have these badges on them indicating that
01:07adjustments have been made in Camera Raw and pretty much you can use the
01:11adjustments that I have made feel free to go and tweak them yourself to get
01:15them more to your liking. But I have got these images pretty much the way that
01:19I like them. If you did want to revert any of these to their unaltered state,
01:24then you can right-click on them and then come down to Develop Settings and
01:29choose Clear Settings. We cannot do that for this one, so we are starting up
01:34the completely unaltered state for this image. Then if I double-click on it,
01:39we open in the Camera Raw plug-in.
01:41Now, there is a tremendous lot to the Camera Raw plug-in is an absolutely
01:45fantastic tool where you can do most of what you need to do to your photographs
01:51without even being in Photoshop proper. Obviously I don't have the time nor
01:56even the qualifications to go into all of this, so I'm just going to give you
02:00a quick overview of the necessary things that we need to do here. We have got a
02:04toolbar up at the top, which replicates a lot of the same tools that we have in
02:08Photoshop. We'll be using this in some instances, the Cropping tool. And then
02:12we have our Zoom and our Hand tool. These function exactly the same way as they
02:16do in Photoshop. We also down here have a view percentage.
02:20This Workflow Option, this link here if I click on that it will give us the
02:24option of how large we want to open these images and I'm going to use the base
02:28size which is this one, but I can't down sample or I can up sample, but
02:33I'm going to open them as the base size for this image as an 8 mega pixel image.
02:38Now, most of the stuff gets done over here on the right-hand side and we have
02:42these different categories of tools starting on the left-hand side with Basic,
02:46Tone Curve, Sharpening. Basic is the one where we do most of the work. I have
02:51got my Preview checked so that any changes I make will automatically reflect in
02:55this window and I'm currently looking at a maximize to full screen mode.
03:00So what do we want to do here? Here is my Histogram, which shows a graph of the
03:04number of pixels at each brightness level, and over on the left hand side
03:08I have got the shadows, on the right-hand side, I have got the highlights and in
03:12the middle, I have mid-tones. This is a relatively healthy looking Histogram.
03:16It's going from end to end, there is a spike at this end here indicating that
03:20some clipping is occurring.
03:22So in my shadow area, there is going to some blocked up detail. Judging by how
03:27much there is, I don't think that is going to be a problem, but if I click on
03:31that triangle it's going to give me my shadow clipping warning and we can
03:35barely even see it. But there are a few blue dots around, if I make that worse
03:40by doing that, you will see that these areas that are appearing in solid blue.
03:45That's my shadow clipping warning. Warning means that those are going to be
03:48solid black without any shadow detail. I'm going to press Command or Ctrl+Z to
03:54undo that or Command or Ctrl+Z as they say over here.
03:57So pretty much, I'm mainly interested in the Exposure, the White Balance,
04:01I am going to leave this As Shot, but I can adjust the color temperature by choosing
04:06any of these predefined White Balance settings or I can move it to the right to
04:11make it warmer and more yellow or to the left to make it cooler and more blue.
04:15Then you get the idea like so. But I'm going to leave that As Shot.
04:19Now, the Exposure, maybe I'll just brighten that up a little bit by moving that
04:23to the right and you can see how that is affecting the Histogram, moving all of
04:28the information slightly over to the right. I'll add a little bit of Clarity,
04:32I am not sure that will necessarily notice much difference here, but that's
04:34going to give a slight mid-tone boost to the detail and let's have a little bit
04:39of Vibrance which will increase the Saturation on the more muted colors and
04:44anything else that we want to do.
04:45I think the next stop we want to make is in the Detail settings where we can
04:51adjust the Sharpness. We have a warning down here that tells us that we need to
04:55be at 100% view size in order to see the changes that this is making. So let's
05:00indeed do that and if I click on my Zoom tool that takes me to 100%, hold down
05:05my Spacebar, drag around to an area of pertinent detail and let's see what
05:11happens if we put the Sharpening up to about 100 and it will whack it all the
05:15way up, now 150 you can see things are definitely more sharp around the edges.
05:20If I take it all the way down, all the way up.
05:23Now, 150 is a bit too much, I'm going to trying to slightly overdo it a bit
05:26and put it about 100 and that is pretty much what I want to do with this image.
05:32I don't really need to do anything more. My histogram is looking good. I think
05:36we are ready to go and I'm now going to open this image. When I do that
05:41I'm taken into Photoshop and my next option is to save this image in a compatible
05:48file format. So I could save as either a TIF or a JPEG or PSD.
05:54Now since with this image in the way I intend to use it in this version of the
05:59brochure, I don't plan on doing any masking with it or cutting it out. So in
06:04order to save myself a bit of file space, I think, I'm going to save it as a
06:08JPEG, but a high quality JPEG. So File > Save As. JPEG.
06:14Now I want to navigate to the preparingimages folder and I'm just going to
06:18leave it, got that, click Save and I'm going to maximize the quality. Save
06:24that as Quality 12 Maximum. But we'll still even with Quality 12 and Maximum
06:29image quality get a substantial saving so that the closed file size will be
06:34substantially less than the open file size of 23 megabytes.
06:39Okay, now I need to repeat that process with the other images. But with a
06:44couple of them or actually with three of them, I also need to cut them out.
06:49So in the next movie let's see how we can mask our images where we need to.
Collapse this transcript
Masking
00:00Our next step is to mask some of our images, to make them cut outs. Now,
00:04we're going to need to do that with this image here and this one right here and also
00:09another one that is right there, that one. But I'm going to do it to the
00:13sunflower. The technique for all three of them is pretty much the same.
00:17So we'll do it for one and then you can apply that same technique to the others.
00:20So I'm going to open up this image and it's a Camera Raw image again, we might
00:25want to set the crop here so that we are only taking in the portion of the
00:28image that we actually need to use. Everything here has been set up the way
00:33I like it. Feel free to adjust as you feel necessary but I'm just going to go
00:36ahead and click Open Image to open up this image in Photoshop.
00:42This is going to be a rather tricky mask to make and I think I'm going to
00:46begin by selecting the background with the Quick Selection tool. So I'll choose
00:51my Quick Selection tool, make my brush size a bit bigger and then go over the
00:54background and see how far that takes us. I might need to make my brush size a
01:01bit smaller. Let's get into these tight areas here and let's go a little bit
01:06too far. I think that's about as far as we are going to get with the Quick Selection tool.
01:11So I'm now going to Inverse that selection and perhaps, I want to refine it a
01:18little bit using the Quick Mask. Come down here to Quick Mask or press Q, and
01:25then zoom in. Now if I had a Wacom tablet, I would try and paint out these
01:29areas, but I don't. So I'm working with a mouse, which is a pretty blunt
01:34instrument for these purposes. I'm just going to -- oops! I'm in the wrong
01:37tool. I need to switch to my Paint Brush tool.
01:40And I want to change that to Normal, Opacity 100, paint in some of these areas
01:48or where we have paths that are masked and we don't want the mask, switch to
01:53white as the foreground color, smaller brush and paint them out. But you can
01:57say, "I am just finding it too difficult to be accurate with the mouse." So
02:03it's a question of going around these edges, either painting in black and
02:06that's going to add to the red overlay which represents the mask area, or
02:10painting a white which is going to add to the selection to the sunflower itself.
02:15Now, it might be the case with some of these edges that I just want to kind of
02:20improve upon the reality because some of them are a little bit raggedy. So if
02:24they don't get included that's just fine. I'm pressing X, to switch back and
02:31forth between my black and my whites, pressing my left bracket to go to a
02:37smaller brush, my right bracket to go a bigger brush.
02:46Now I could continue in that vein with the Quick Mask tool. I might find some
02:51of these areas in here easier to remove using pen paths. So I think at this
02:58juncture, I'm going to press the Q key. That's going to come back to my active
03:04selection and just so that we have that saved in case we need it, I'm going to
03:09come to my Channels panel and click on Save Selection as Channel. And now
03:16moving into these areas, I'll use my Pen tool. I'll deselect my current
03:21selection, Command or Ctrl+D, and draw in these pen paths.
03:28Now actually it might be useful for me to see what parts the selection is
03:32covering and what parts are not, so I'm going to activate the selection by
03:35pressing Command or Ctrl and clicking on its thumbnail right there. Now I can
03:40see like that it's not going all the way into that little nook.
03:44Pen stacking, I know it's a little bit like knitting, quite therapeutic in a
03:52way, not that I'm an avid knitter, I can't say I have ever knitted anything in
03:57my life, but I imagine, it's quite like knitting. That petal though, we are
04:02just going to do without it, we don't need it and that's not an area we want to
04:07subtract, but rather an area we want to add. So I'm going to address that in a
04:11different step.
04:15Now, you may not need to do all of these yourself. In fact, if you want to just
04:19walk through this point, kickback, just watch you can pick up the finished
04:24version of this file. Let me do the heavy lifting for you. This is all kind of
04:29repetitious really, once you drill on one pen path, you drill on them all.
04:35Well, not really but it is a bit repetitious. So anyway, so I have been around
04:40the edges, I have drawn a series of pen paths, these are going to appear as a work path.
04:46I just want to make sure I got that one up there and I didn't because
04:50I'm going to add that one. I didn't get this one either. Sloppy. Deselect that,
04:57turn on the path. Make sure we are on that path. Turn my selection back on.
05:08Okay, now the reason for all of that was this. I'm going to just double-click
05:15on that work path to save it and then I'm going to turn the work path into a selection.
05:21I am going to hold down the Command key and click on it and the Shift key, so
05:26that I can check all the options. I'm going to go here instead to Make
05:29Selection and this is going to be subtracted from the selection and that should
05:35fix up a lot of those problems of the interior space. Now some of them I missed,
05:41like that one down there. I missed that one, so I'm just going to come
05:47and add, do the same thing again, at another pen path, like so and then
05:57we will choose Make Selection, Subtract it from the Selection and that's now,
06:02getting that edge quite nicely.
06:04All right, so with this now improved selection, I'm going to come to my Layers
06:08panel, I need to unlock my Background layer by double-clicking on its thumbnail
06:13and then changing that selection into a layer mask. At which point, I can see
06:20there are still some areas where I didn't quite achieve what I was after. So at
06:25this point, I'm going to activate the mask. So there we have the selection
06:28active, but then I'm going to throw the resulting layer mask away and before
06:35I make the new layer mask, I'm going to come and fix the problems that exist
06:40with this. So here's a case in point right here, I want to just add that little bit.
06:47I'm just going to do this on a case -by-case basis. Draw the path. There's
06:51my Path panel. In this case, I want to add it to the selection, so Command or
06:55Ctrl+Shift, and click on that.
06:58These bits, if these don't get included, that's fine. No one is going to miss
07:01them. No one is going to know they were even there. It flows interior spaces
07:08where we are seeing the dark background that's really proving problematic like
07:14there, right there. So I'm drawing myself the pen path inside of there and
07:22this really wouldn't work well with the magic wands or with the Quick Selection
07:28tool, the selection that we would get, will be just too raggedy and we want it
07:33to be crisper than that.
07:35In the case of this particular path, it needs to be removed from the selection.
07:42Hope I haven't added that to the other one? No, it seems it's okay. So in order
07:47to do that, that's going to be Command and Option-click. All right, we are now
07:52ready for the layer mask. Take two. So back to my Layers panel and we'll turn
07:59that into a layer mask.
08:02That's looking not too bad. It's a little problem down there. I'll just fix
08:06this one on the layer mask itself. Another pen path and I want to activate that
08:18part as a selection Command-click on it. Switch back to my Layers panel to the
08:23layer mask itself and I want to fill that selection with black, so that we hide
08:30that bit of green.
08:31I need to set my foreground, background colors to black and white. So I press D
08:36and then if necessary to switch them X and then Option or Alt+Delete. Now, as
08:44you can gather I could go on doing this all day long, but I'm not. I'm going
08:48to, at this point if I want to make any further refinements to it, I'm going
08:53to come my Masks panel and click on Mask Edge and that's going to bring up my
08:58Refine Mask option.
09:01Well, I start out by setting all of these slides back to their 0 state and then
09:08we will zoom in on this area over here and just see how the mask is looking.
09:13So I want to increase Radius. I'm going to go up to something like that and then
09:19the Contrast is going to remove any artifacts that I might have introduced by
09:24putting up the Radius. I'll smooth things by about 3 pixels. I'll give it
09:30a very slight Feather softening of the edge and I'm also going to Contract it by about -10.
09:35Now if I turn off the Preview, we go from that to that which is not a perfect
09:44mask by any means, but it's not bad. It's not bad at all. So let's now zoom out
09:51and I think we are ready to save this and move on. So I'm going to choose File
09:59and Save, I don't want to save this in the 06_preparingimages photo and
10:06I'm just going to leave it with its current file name, but it will append the PSD
10:10extension because I'm saving it in Photoshop format.
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Placing images
00:00Okay, here is where we are at. We have got our text in and more or less in
00:03the right place with paragraph styles applied. We have got our background setup,
00:06we have got our guide setup, we have got our color palette setup, we have
00:10our images prepared. You saw me prepare two of them. You can prepare the rest under
00:14your own steam or you can use the ones that are in the Links folder in the
00:193Panel brochure folder, which is in the Finished Brochures folder.
00:23Our next step is we want to place the images. So I'm back in InDesign, in the
00:28brochure document itself. Here is my Layers panel I want to turn on my Pictures layer.
00:34There is that placeholder picture that we were using earlier on.
00:37We can get rid of that now.
00:38I am now going to lock everything but the pictures layer. So I'm going to
00:43Alt-click or Option-click in the locking column, making sure that I'm on
00:48the pictures layer. I can select that one and we can get rid of that. So let's just
00:52remind ourselves of where our pictures go.
00:54If we look at the finished version and start out with page 1, we have
00:59the portrait right there, we have the sunflower and then we have got a couple of
01:04more picture frames that are going to be necessary for the logos, which
01:09we haven't dealt with yet. Then we have got a row of three pictures right here.
01:14This one being a special case because it pops out of the frame and another one
01:18beneath it. This one over here, which is using a text wrap.
01:23So starting out on page 1, I'll use my Rectangular Frame tool and I have got
01:29my guides on. So I have got an idea of to what depths to draw these. I'm going
01:32to draw them to increments of my 15-point baseline grid. I'll put that one right there.
01:38Before I go any further, let me just show you how I'm going to do this.
01:41There are several approaches we could take. I could, with the frame selected, come up
01:46to my File menu and choose Place and then navigate to the folder. There it is,
01:53right there. Then click Open and then the image is going to go into the frame.
01:58I would then need to size the image to the frame or vice-versa.
02:02But I'm not going to do it that way. But anticipating that this is what's
02:06going to happen, i.e., the image is going to come in and it's going to be at a
02:10completely different size from the frame. I'm just going to press Command+Z or
02:14Ctrl+Z a couple of times.
02:17Now with that frame selected, I'm going to set up the fitting options before
02:21I place the images. So I'm going to come to my Object menu and down to Fitting >
02:27Frame Fitting Options. I'm going to select the center Reference Point.
02:32So that when I do this on Fitting on Empty Frame, Fill Frame Proportionately,
02:36any portion of the image that doesn't fit is going to be cropped equally, left and
02:40right or top and bottom. I'll click OK to that.
02:44I think what I want to do there is I want to capture that setting as an object style.
02:49So let's come over to our Object Styles panel right there. Maybe I could
02:54have applied that to the Basic Graphics Frame object style that we were already given,
02:58but I'm just going to create a new one. New Object Style and
03:02I'll call that Fitted frame.
03:05Then I want to come down to the attributes down here because Frame Fitting
03:08Options is not automatically checked. I need to make sure that that is checked.
03:13You can see that it is going to capture those settings. So now I'll draw
03:17myself the other frames that we need.
03:20That text is in the wrong position. Let me just quickly unlock that text layer
03:25and select that and move that up a bit, get that out of the way, lock the text
03:30layer back on the pictures layer. Draw myself a picture frame right there and
03:37anticipating that we are going to need the logo at some point, I'll draw a
03:41couple more. I'll now select all. When I do Select All, I'm only going to be
03:47selecting those picture frames because I have all of the other layers locked.
03:51I can then come to my Object Styles and apply the Fitted frame style to them.
03:55I'll now move to page 2 and I have got a picture that I want to bleed-off the
04:03left hand edge, all the way over to the fold. On top of that, you can see how
04:08I am kind of using these row divisions that I set up earlier as guides here.
04:13Although, I'm not sure that I want to interpret that too literally.
04:16Having said that, I'm going to override that. Actually, what do we want here?
04:21Let's say that I'm going to draw one and I'm going to drag it all the way
04:25across the full width of two panels. I now want to divide that into four equal
04:32sections. To do that, this is going to give me the opportunity to show you
04:36a very handy script. Although of course I could just do it manually, but
04:40the script is really quite useful.
04:42So I'm going to come to the Window menu and I'm looking for Automation.
04:44I don't see it, so I need to come down to this Show All Menu Items. Automation > Scripts.
04:50Now these scripts come with InDesign. You can write your own,
04:54if you are brave enough, but we are just going to use one that's already there.
04:58The first time you open this it's not going to look like that. It's going to
05:01look like this and if I expand the Applications folder and then expand
05:06the Samples folder and then in the JavaScript folder, you will see a script that
05:10is called MakeGrid.
05:11So with your picture frame selected, double-click on that. What you want to say is
05:17that we want 1 row and 4 columns with no gutter between them. That's going to
05:23divide that into four. All right, we can put the script away for now.
05:27Actually, I want the second and the third to be merged into one. So I'm now
05:31just going to delete the third one and move the second one over, like so.
05:36Now back to my Rectangular Frame tool, coming all the way to the bleed guide and
05:41extending all the way down to the bottom bleed guide, something like that.
05:47There is my hedge that is going to form an interesting shape for the text to wrap around.
05:53Again, I'm going to Select All. And because I have all the other layers locked,
05:57I'm only selecting the picture frames and apply the Fitted frame
06:03object style to them. You will see why I have done that in the next step.
06:07I am going to now collapse that layer. I want to return to Bridge.
06:12So in Bridge, I now need to go to the folder containing the files. I'm in my raw
06:18assets folder here. So instead, I need to switch to my 06_preparingimages folder.
06:24There are all of the files that I want. I'm going to select them all
06:29with the exception, of course, of the brochure itself.
06:32I am now going to switch my Bridge view. If I come to the View menu,
06:36I can switch it to Compact Mode or I can use the shortcut Apple+Return or Ctrl+Return.
06:43I'll just drag that over, like so. Then with all of my images selected,
06:49I'll drag them on to my InDesign layout. There will be a brief pause.
06:55If I click on the InDesign window, you will see that I now have a loaded cursor
07:00and in parenthesis I have got a number after it telling me how many pictures
07:05I have on that cursor. I'm not ready to place this image that is at the front,
07:09which I'm not, then I can use my Up/ Down or my Left/Right arrows to cycle
07:15through the images.
07:16Now that one is going to go right there and that one is going to go right there. [00:07:21.3] Now you will see that they are fitting or they are rather filling
07:24proportionately because of the way we set up the object style. There is a hedge.
07:28That one is going to go right there, that one is going to go there and that one there.
07:32Now I can go back to page 1, Alt+ Page Up or Option+Page Up. That's going
07:37to go there and that one is going to go there.
07:40Let's just minimize Bridge to get it out of the way and we can see that we have
07:45now got the images in. They may require some cropping, but basically they are
07:51all fitting. This one down here is a bit more problematic. I think we need to
07:55adjust that one. So I'm going to choose my Direct Selection tool, click on it
07:59and then I'm using my Down arrow in combination with my Shift key to nudge
08:04that down. So that I get it into position just about there.
08:08All right, I think we have got our images in. There is going to be much more
08:13that we need to do to them, but that can wait for another movie.
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Scaling and cropping
00:00Our images are in but we still need to do a few things to them. When I look at this
00:04I see various problems with it. In no particular order of preference,
00:11our hedge over here. We set up our object style to fill the frame
00:16proportionally, which is great, except for a cropped image like this where it's
00:22not working at all. We need to Fit Content Proportionally in this case.
00:27So I'm going to come up to my Object menu > Fitting > Fit Content
00:30Proportionally. Oh! And that's not going to work. So instead of that, what we
00:35are going to do is we are just going to crop it differently. So it's selected
00:38and with my Direct Selection tool, I'm just going to hold down the Shift key
00:43and press the Right Arrow, so that we make sure that we are not losing any of
00:49the left hand edge of that.
00:52I also realize that we probably want to make it a little bit bigger as well, so
00:58that it extends all the way to the top of the page. I would like to leave the
01:02bottom portion of the image in place where it is. So I'll come to my
01:06reference square and click on the bottom right. So it's going to anchor that position.
01:11Then I'll use the shortcut Command+> and then that's increasing the scale of
01:17my image proportionally 1% at a time. That looks just about right, except
01:23I realize that I'm going to need to do then a little bit more cropping.
01:29I'll call that perfect, for now at least, until I decide to mess with that again
01:34a bit later on.
01:35Okay, now these flowers over here, these need to get a little bit bigger, so
01:39they are a bit more prominent. I'm just going to click on that image with my
01:43Direct Selection tool and again use that shortcut. This time I'll make it the
01:48bottom center that stays fixed in place. Command+> or Ctrl+> to just bump those
01:55up a bit, maybe to about that size and then a little bit of cropping, something
02:01like that. We'll come back to this one in the next movie or a forthcoming movie.
02:09We need to put the logos in as well. I could just drag and drop these as I did
02:13before, but for a bit of variety instead this time I'll choose File > Place.
02:20These, we need to get from the assets and they are in the logos. This one is
02:26called logo_alternate_reverse. This is the one that we want. So I'm going to
02:30replace the one that I have selected. There it is. In fact, why don't I just
02:35get rid of that one there?
02:37Now there is an interesting thing that comes up there. You will see that
02:41the reverse version; and again, this was set to Fill the Frame Proportionally.
02:46It's not what we need here. What we want is to Fit Content Proportionally.
02:51Then I'm going to fit the frame to the content, Command+Option+C or Ctrl+Alt+C.
02:58Then I am going to need to scale that. So dragging from one on the four corners,
03:01holding down Command or Ctrl and Shift, pulling that out, like so there and
03:09up there, like that.
03:10Now this reversed out version of the logo, it's set against a solid color
03:15background. Mainly because when you are previewing it in Bridge, as you want to
03:21do; let's just backup here till we get to the assets and the logos; you can
03:27tell what's there. Otherwise, it's just going to be white on white and you are
03:30not going to be able to tell what's what.
03:33But we don't want that background here in the layout. So here is what we are
03:38going to do. We are going to select it. We are going to go to the Object menu
03:41and to Object Layer Options. That background is on a separate layer. We can
03:46hide it. Turn on the Preview and there we see what we want to see.
03:51Except that we realize I have got a bit of a problem now because the color of
03:55the twirly thing in the logo is exactly the same color as that background.
04:00So I am going to need to rethink that background. I'm going to need to unlock that
04:06and that needs to get a different color of green. Let's make the outer one the
04:11darker green. Okay, I'm going to go over with it like that. Adopting and
04:15adapting as we go along.
04:16All right, so I can now make the frame for that small. Now we are looking at a
04:22low-resolution proxy of that image which is why it looks so rough. If that's
04:29bothering you and it's bothering me, then here is how we can fix it. We could
04:34change the Display Performance for the whole document because we have
04:40Object-Level Display Settings ticked. I think the other images are looking
04:44fine. So I'm just going to change it for this particular one.
04:47So I'll go to the Object menu and to Display Performance and set this to High
04:53Quality Display. Now that looks a lot better. I'm then going to duplicate that
04:59over to the right hand panel. I'm holding down the Alt key as I drag that
05:04bringing that in position over there.
05:07Okay, so we have got the images in place. A couple of other things that I can
05:10see that are problems. Let's take a look at our document in Preview. I'm going
05:15to press W and problem with our wavy thing and twirly thing. They are both
05:22currently behind the pictures. We want them in front of the pictures. We are
05:26going to need to change our layer ordering.
05:28So I'm going to come and click on the Layers panel and pictures. I'm going to
05:33need to go underneath the wave. So I'm just going to drag those down to there.
05:37Now we have got the wavy thing in front. I'm not entirely sure I like it, but
05:42it is in the right layering order. We can always come back and adjust its
05:46transparency. In fact, why don't we have a look at that right now?
05:50If I select that right there and then come over to the Effects. I wonder if
05:56rather than Multiply, we would have changed that to Screen. That's interesting.
06:02Then maybe turn it all the way down like that. I think, I might prefer that,
06:09but I don't hope to do it. I'm prone to change my mind. I'm going to leave it
06:13like that for the time being.
06:15All right, that's all for this movie. We have got more things to do with the
06:19images, especially this one right here. In the next movie, we are going to make
06:25that pop out of its frame in a really interesting way.
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Setting up text wrap
00:00We are now going to sort out some text wraps for our graphics to create some
00:03interesting shapes for our text to run around. You may have noticed that our version,
00:09work in progress trifold15, looks a little bit different from
00:14the finished version and especially if we look at the first page. You have got a
00:20slightly different color palette. I think it looks better. The more times we do this,
00:25it's going to get better every time.
00:27So don't worry about absolutely faithfully reproducing the original.
00:32That's just there as reference. Feel free to diverge from that as much as you want to,
00:37just making sure you use more or less the same content.
00:41Okay, Text Wrap. Let's apply a text wrap to this image. I know that earlier on
00:48I moved that over to the right. I'm now thinking that I moved it over too far.
00:51So I'm going to move that back a bit and then pull that out a bit, like so.
00:57So we see a bit more of it. So that the text has more to wrap around. I'll need
01:02to unlock my text layer.
01:06Let's turn the guides on by pressing W. I think, I'm going to start this
01:11closer to the top from clear bounce there. I'm also thinking -- there is going
01:17to be a lot of things that I see going through this that I just can't stop
01:21myself from fixing it. Here is one of them.
01:23A little off topic, I want to have some space between my heads and my text.
01:29Because they are in there a bit too close together at the moment. So I'm going
01:32to come and edit the head paragraph style by right-clicking on it and going to
01:39Indents and Spacing. I'm going to add 15 points of Space After, separating the
01:45head from the body copy itself.
01:48Okay, then that is in turn going to create it's own problem but we'll address
01:52that as and when we need to. But for this text block right here, I think it's
01:57pretty much okay. Let's select this picture and then come to Text Wrap and we
02:04want to create a wrap around the object shape.
02:07Now when I do that, the Contour Options by default are Same as Clipping, which
02:11at the moment is the bounds of the image box. I want to set that to the alpha
02:15channel, as that it's saved as part of this image. I need to move that out of
02:22the way, so I can see what's going on there. Yup! I think that's looking pretty good.
02:26I think I want a bit more interaction between the text and the image itself.
02:31I am going to set the Offset amount at 3 points and I might need to increase
02:37the depth of that text frame. Now this is going to be a little bit tricky, but
02:44what I obviously want to prevent happening is stuff like this. That's a
02:50complete no, no. A filter in that though. I think it looks pretty much okay.
02:55Now there are a couple of things that I can try to make sure that that problem
03:00doesn't happen. One is I can just try nudging the picture of it so slightly.
03:04Or scaling the picture ever so slightly. Let's just remind ourselves of how that's
03:08fitting. We have got a little bit of headroom at the top. So if I were to nudge
03:13that down and just keep nudging -- well, that fixes one problem and creates
03:17another. So that's not working for us.
03:20What I'm going to need to do is I'm going to need to manually come in and
03:24adjust the Text Wrapper part. So I'm going to zoom in on that. Then with my
03:29Direct Selection tool, I'm going to get that anchor point right there and pull
03:32that up, keep doing that until there is sufficient space between the path and
03:40the text to allow the text to pass. If we just zoom out a bit on that, I think
03:47that is looking okay, really. Certainly, we can live with that for now. We may
03:53later decide when we want to come back and mess with it some more but for now,
03:57I think it's fine.
03:59Another text wrap is required over here. Now this is going to be a special kind
04:03of approach because we are not going to put the text wrap around the edges of
04:07the image but around a portion of the image. Now let me just show you what the
04:13finished version looks like because you haven't noticed that before. You can
04:18see we have got a nice kind of graceful curve around the shape of the flower there.
04:24So for this, I'm going to start off by first of all positioning my text frame
04:29more or less where I wanted. I think just be on the safe side I'm going to
04:33come and lock my pictures and background layer, so I can't disturb those, which
04:38will be very easy to do by mistake. All right, let's then move that down right
04:44to about there I think. I'm now going to use my Pen tool and I'm going to
04:50draw myself a simple pen path around the shape of that flower and apply
04:55the text wrap to that.
04:56This is going to end up having no Fill and no Stroke applied to it. For that
05:01reason, it's going to be very easy for it to get lost, very hard for us to
05:05select, should we need to select it. Anticipating that potential problem,
05:10I'm going to put this on it's own layer. I'm going to call this layer text wrap.
05:16It's pretty much going to be the only thing on this layer and maybe I'll add
05:19one other item to it. But that way we can just come to that layer, lock all the
05:23other layers and Select All and we'll be able to select that wrap shape even
05:26though we can't see it.
05:28So now with my Pen tool -- I'm not worried about the fact that it's going to
05:32fill in it. I'm going to get rid of that in just a moment. I'll just do
05:35that. Now of course, I can close it off, not that I need to but I may as well
05:40do that. Then I want to make sure that has a Fill of None. So with the Fill
05:45property as the chosen property, I'll just press my forward slash to apply
05:49None to that.
05:51Then come to Text Wrap where I'll wrap around object shape, creating a text
05:58wrap like so. Having narrowed that text frame, all the text doesn't fit.
06:04So I will just need to increase its depth, something like that. And I realize that
06:09I need to go over and modify that Text Wrap because it's now no longer tall
06:13enough. So I can just pull it around of it like so and that should work just fine.
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Making a pop-out image
00:00Most tough to do with our images, we want to make this flower right here pop
00:04out of its frame. Let's take a look at the finished version like that.
00:09This is serving several purposes. It's kind of trying a lot of things together.
00:13The way it's extending into the outer panel here. It's making a connection
00:18between the two and just all around creating a far more interesting shape than
00:22where it confines to a rectangle.
00:24Now you can see what we have is the masked version of that image. And to do this
00:31we are going to use a trick that involves having two copies of this image.
00:36One exactly on top of the other. One of them will be masked; the other will not
00:41be masked. We can use the same version of the image and we can bring to bear
00:47a technique called layer comps to do this. It's an interesting way of doing it
00:51and I confess slightly gratuitous because it's just way of me being able to
00:56show you another feature. I suppose there are other ways of doing it as well.
00:59But I particularly like the elegance of approach. Let's take a look
01:04at what I mean and this allows us to see another topic as well. The way
01:07the links work in InDesign. And if I open up my Links panel which I must have
01:13forgotten to include as part of my workspace. Let's drag that down there and
01:18then click on that.
01:19And there is that link. We can see it's up-to-date. Here's all the information
01:23about it. It's much more detailed information now in CS4 which is going to use
01:28the Links panel to open this image up in Photoshop to edit the original.
01:33So when we do that, that's what it looks like. We can see that it has a layer
01:38mask, nothing has been permanently deleted, everything is changeable. And that
01:43layer mask is really going to come in handy for us. We are going to use that.
01:46In addition this image has two different layer comp states.
01:51Now if you went ahead and added mask to your own version of this, you will not have
01:55these layer comp states and you will need to create them. If you are using the
01:59one that was already prepared then they are already there for you. To see them
02:04we need to go to the Layer Comps panel, and we've got two different layer comp states.
02:08The masked state and the not masked state.
02:12And here is how we make a layer comp. And in fact, I'm just going to start out
02:18by deleting those two, and I'll turn the mask off by holding down the Shift key
02:24and clicking on it. And then I'll come and click on the Create New Layer
02:28Comp and we'll call that not masked. We are capturing the visibility and then
02:35I am going to turn the mask back on by Shift-clicking on the layer mask.
02:40Clicking on the Add New Layer Comp and I'm going to call this one masked. And
02:45we can switch back and forth between the two by clicking in this column.
02:50All right, so having done that and I'm not going save this because I have
02:54already got that set up in the document, but if you need to create those layer
02:59comps you'll need to save the file again.
03:02I have placed the file and the last document state was the mask state so that's
03:07why it's come and looking like this. What I want to do next is I'm going
03:12change this. I'm going select it and then come to the Object menu and choose
03:17Object Layer Options. But if I had different layers I could turn my layers turn
03:21on and off, we saw how that worked with the Illustrator logo. But in this case
03:25I am going to leverage the layer comp so I want this to be not masked. And now
03:33it's going to look like that.
03:34All right, now having done that I want to make this a lot bigger. I want to
03:39scale the image up with in its frame, so I'm going to switch to my Direct
03:43Selection tool. Let's just turn my Guides off for a moment minute by pressing
03:46W. Click on the image and select the Center Reference point so that it grows
03:52out with from its center point and I'm going to hold down my Command key or my
03:56Control key on Windows and my Alt key as well. And press my Greater Than key
04:03(>). So I'm increasing, how big do we want to go? I think we want to go about
04:10as big as that.
04:11All right, now having done that, I'm going to come back and select the picture
04:16frame with my Selection tool, and I'm going to copy it, Command or Ctrl+C, and
04:23then I'm going to paste in place.
04:26So I have now got two versions, one exactly on top of the other. Now I'm going
04:31to come back to the Object menu. Object Layer Options, and I'm going to choose
04:37the masked state for this one. Okay, and then I'm going to come to my Object
04:44menu again, Fitting and I'll choose Fit Frame to Content. And look at that my
04:51flower just bursts out of the box.
04:54So we are kind of combining the original rectangle shape of the image with the
04:59regular shape of the flower bursting out of the box, which I think is a very
05:04nice technique. And I now want to select both of those and group them together,
05:12and to that here's where my layers really comes in hand. I want to make sure
05:16that all of my layers except my Pictures layer are locked so that I can swipe
05:21over just those two there and group them. So that if I move one the other
05:27portion goes with it.
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Fine-tuning images using the Pen tool and Warp
00:00Here's where we are at. I printed this out, I looked at it, and there are few
00:04things I was less than happy about. So I would like to just make a few changes
00:07here, so please indulge me. I think it's going to make the whole thing better.
00:11I am very much liking this flower here that's popping out of its rectangle, and
00:17it's tying things together, and I wanted to do more of that.
00:20I would like to it with this image down here as well. I like the top of this
00:25flower to pop out of the top of the frame, so that it creates more of a
00:29connection between the different elements. Right now it's looking a bit
00:33rectilinear over here.
00:35I could use the same technique as I used here with this one. Remember we went
00:39to the Object menu and Object Layer options, and we used two different layer
00:43comp versions, and combined them together. I could do the same thing here,
00:47I'm going to do it in a slightly different way, just for a bit of variety, and
00:51really no other reasons than that, because I think the previous technique may
00:55be a bit like using a hammer to crack a walnut. But I think we need to bring in
00:59the big guns on this one. We can do it in slightly more simple way.
01:02First thing I want to do, I think, is I want to scale this one up and have it
01:07be more of less in the position where I wanted it to be. So I'm going to
01:11select it with my Direct Selection tools. Select the image itself, come and
01:14select the bottom center reference point. Again, for a bit of variety rather
01:18than use the keyboard shortcut this time, I'll use the control panel up here.
01:22Just nudge that until it's going to cause the top of that flower to peek out
01:29over the top of the other image, and having done that, I also want to adjust
01:34the cropping up, I would like the whole image to move to the left a bit, and
01:39yup, I think that's about right.
01:41Now of course this is making the Text Wrap that we set up earlier on,
01:44completely redundant, we are going to need to fix that, and in fact, maybe just
01:48so that we don't have that visual distraction, I think I'll turn the Text
01:51layer off for a moment. Right, I need to go and adjust this image in Photoshop,
01:56so I'm going to open the Links panel, and because I have it selected, it's
02:01appearing highlighted on my Links panel, I'm going to click on the Edit
02:06original button.
02:07Now it really is just that top of flower there that we need to adjust. I could
02:12try and mask this, but as we look at this closely, we see that the detail is
02:16actually not that great. I took all these pictures myself, so I'm the one to
02:20blame for any inadequacies with them, and frankly they are not the greatest
02:25pictures in the world. But it's a fairly real world scenario. They are the kind
02:28of pictures that you will be supplied with when doing a job like this. So,
02:33their deficiency is just to make the whole thing more real. So what I'm going
02:36to do is rather than try and mask it, which is going to be difficult,
02:40I'm going to draw a pen path around it. Let's get into 100% view, and choose my Pen
02:48tool, and I realize that watching someone use the Pen tool is not exactly the
02:53most exciting spectator sport. So I have gone around the top of this flower,
02:59and I have made it a close path, and if we look on the path panel, its current
03:03status is as a Work Path. I now need to save that Work Path. I'll leave it
03:09and call Path 1, and I'm going to overwrite the original document.
03:13Now if you don't want to go to the trouble of making that path, I'm going to
03:17be overwriting the document that is in that folder, so you will have this path
03:21to use, and if you need to activate it, you can just click on it like so.
03:25So I am going to save over the original, and now return to InDesign, which I have
03:31opened in the background. And if I click on that Image, it should have updated
03:36in place. So now what I'm going to do is I'm going to select that image, and
03:43I am going to Copy it. Command or Ctrl +C, and then I'm going to paste it in place.
03:51So I now have got two versions, one on top of the other, and I'm going to
03:55increase the size of the picture frame of the top version, and then come to the
04:00Object menu > Clipping Path > Options. So on this top version, I now want to
04:07bring in the Photoshop Path that I have saved. Let's turn on the Preview. Here
04:11it is. Now if I just click away from it to deselect, there is our result.
04:17Okay, second thing I want to do, and you might think of me a bit obsessive to
04:21wanting to do this, but it does show a useful tool in Photoshop, and that's
04:25using the Wrap tool. This picture of the sunflower has not been photographed
04:29head on, and ideally I would like it to look like it had been. Maybe the most
04:35time-effective solution here is to go and shoot an image of the sunflower
04:39head-on so that we got that one to work with. Always start with a good
04:42original, but that's not an option here, we are up against the clock, we got to
04:46get this out, and real world, seat of your pants kind of design, we are going
04:51to fix what we have rather than having the luxury of going and finding a better
04:55original. So I'm going to open this document up in Photoshop, and then
05:01I'm going to go to my Transform tools. Before I do that I'm going to be cautious
05:05and duplicate the original layer, just in case I get it wrong, and so that
05:10we can compare as well after I have made the changes.
05:13So I'm now going to the Transform options under the Edit menu, and to Wrap,
05:20and then start pulling it around, and this is going to be called our trial and
05:25error involved here, just to change the perspective on it a little bit. Okay,
05:28I think that is an improvement. All I'm going to have to now press Return to
05:31accept that transformation, and if I open up my History panel, we can click
05:37back on the starting snapshot. That's how it was, and when we see it now,
05:42we realize that it did look little bit crooked, and I think what we are ending up
05:46with is definitely better. So I'm going to get rid of the original layer, save
05:53this image, overwriting the original, so that when we now return that should
05:58update in place. Now because the shape of the image is now slightly changed,
06:03I may just need to adjust the balance of my picture frame, making sure that we
06:08are not cropping out any of the petals on the edge.
06:11So, okay, there we have I think some improvements, and in the next movie we are
06:16going to look at how we can retouch one of the images.
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Retouching
00:00 Let's retouch a hedge. This image over here has a little bit of retouching
00:04 already applied to it. That is in the PSD version of the file, which is placed
00:09 in this layout. I'm going to use the Links panel to open it up, show you where
00:13 that retouching is, why I did it, and then we'll redo it. It's a very small job.
00:19 If you want to see exactly what I'm talking about, we could just quickly
00:23 turn off the retouching layer here in the InDesign layout.
00:26 I'm just going to make sure that my Display Performance is set to High Quality
00:30 Display, so that the images look as good as they can look. And then with this
00:35 hedge image selected, come to the Object menu and Object Layout Options, and we
00:41 there I have got this Retouching layer. If I hide the visibility on that,
00:46 we can see there is this kind of twig thing, branch thing whatever is down here is
00:51 that, I think it was a little bit visually distracting, and all I did was clone
00:55 some leaves over the top of that.
00:58 This scenario is I have placed the image, I have noticed in the context of the
01:02 layout that something is not quite right and I want to go and edit this image
01:07 in Photoshop, and have it updated in place. So I have got the image selected.
01:12 Come to my Links panel, there is on my Links panel. I'm now going to add a
01:17 Original, there it is, and I'm going to press my F key here to go to a gray
01:22 background so that we can concentrate just on this image.
01:25 We can see that the retouching exists on a separate layer that's a none
01:29 distractive way of doing it, because if you go wrong, then you can just turn
01:32 that layer up on and off as you need to. I'm just going to quickly going to
01:36 redo it. I won't end up saving over it, because the way it is right now is
01:39 fine. But this is how it would be done. Create a new layer, which is always a
01:45 good idea to name, and then choose whichever retouching tools you feel are
01:50 appropriate. I think in this case the Clone Stamp tool is going to work just
01:53 fine, and I want to make sure that we are sampling over layers. That is going
01:56 to allow me to clone from layer and paint to another, and that's essential for
02:02 doing it this way.
02:03 Let's look at it at 100% view. There is the problem right there. Choose my
02:10 Clone Stamp tool, Alt-click to set the cloning to a sample point, and then just
02:16 paint over the offending leaf or the offending branch rather, and we can very
02:20 simple sloppy with this. It should be said I'm not the world's greatest
02:28 retoucher, although I think I'm up to the task of this. All right, I'm not
02:33 making the greatest job over there, but with a bit more time, I could improve
02:37 upon that, so I'm just going to now restore that, to the way it's there and
02:43 save the file, and then you would update the link in the InDesign layout.
02:48
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Refining text
00:00We've given a lot of time to fixing up the images, but our text we left in a
00:05very unfinished state. We kind of more or less left it where we dropped it and
00:09we need to now spend a few moments refining that. So let's turn back on
00:15our text layer and there are several things that we need to fix.
00:19Firstly, let's address this Text Wrap problem down here, because the Text Wrap
00:23that we drew is no longer appropriate, since we resized the image. I've put
00:28that Text Wrap element on its own layer, making it easier to select because
00:32it's actually invisible.
00:34So what I'm going to do is hold down the Option Key or the Alt Key and click
00:38in the locking column to lock everything but the Text Wrap layer and then
00:42press Command+A or Ctrl+A and that will select the Text Wrap, which I can now move.
00:49And I'm going to remove the Text Wrap from that pen path.
00:54So up in my Text Wrap panel, take it off, let's zoom in, and I now need to switch to
01:01my Direct Selection tool. I'm holding down my Shift Key here just to extend that
01:06down and maybe chose my Pen tool. Click on a Path Segment to add a few anchor points
01:13as necessary. Extend it down a bit further and then click on my Wrap
01:18around object shape icon. I think, let's just go a little bit further down.
01:23I think that's going to do it. All right. So that's one problem solved.
01:28Another problem is that when I printed out a draft at this stage, I realized
01:35that this text just doesn't have enough contrast. This green is far too light
01:39to run white type on it. So I'm going to unlock the text layer, select that
01:46text frame, come to my Swatches panel, and click on the Formatting Effects Text icon.
01:54Now I'm going to be making changes to my text at this point, which for the
01:58most part are just going to be local overrides. I have got the styles applied,
02:03and I'm just kind of doing it in a more freeform way from this point,
02:07since we are working with such a short amount of text.
02:10So I have clicked on the Formatting Effects Text and I want to make this dark
02:14green color. And I think that it looks a lot better. I do want to make a change
02:18to the head style. I think all of the heads are far too small; they are not
02:22really having the impact that we need. So I'm going to come to my Paragraph Styles
02:26and right-click on the head style to edit that and we'll make that 36 points
02:33and that looks much better.
02:36Now this opening paragraph over here, it's too wide for the point size.
02:41So I would like to narrow it on the left-hand side. Let's turn my Guides on.
02:46We've got two pictures here and I'm going to draw myself a guide at the break
02:52between them and then select that text frame and bring it's left-hand edge
02:57over to that guide. I'm now going to slightly reposition it so that it starts
03:02at the top of the margin. And then I'm going to select that paragraph,
03:07four clicks.
03:08I just want to enlarge the type enough, so that it comes out as far as the tip
03:12of this petal. See if we can zoom in a bit bigger, so we can see better what
03:16I am talking about. And using the keyboard shortcut Command+Shift+> or
03:20Ctrl+Shift+> we are moving up in half point increments, because that was the
03:25preference that we changed earlier on to move in half-point increments.
03:29A whole point is too much, so when I get to a half point, I'm just going to then come
03:34and type in very incremental changes and 10.8 point is the size that
03:41we want it to be.
03:42I would like this section here to begin on the same baseline as the first line
03:48of copy of this section so I'm going to move that down to there, and just
03:55check to make sure that we haven't messed up the way our text is wrapping
03:59around the edge, which looks okay. And let's get in and look at this stuff
04:04down here. Let's turn off the guides for a moment. This is exactly the kind of thing
04:10that if you were to look at my typography course, I would say not to do.
04:15White text on a very busy background.
04:17We need to do something about this. I think we can get away with quite a lot here,
04:21because it is such a short burst of text and really frankly not essential
04:26information. I'm primarily concerned here with how it looks and I'm willing to
04:31compromise a bit of the readability, but we do want to get as readable as we can.
04:36So I'm going to select that text and I'm going to change the way of the font
04:39from Regular to Bold, which improves it somewhat, and just one slight change.
04:46Remember our wavy thing down here that we have got going on? There is a blend
04:51mode on that that is set to Screen, which is making it lighter, having a
04:54lightning effect for the areas that it overlaps.
04:57What if we were to -- let's unlock that layer, it's on the wave layer.
05:01If I were to select that and then come to the effects, instead of making it Screen,
05:06making it Multiply and maybe increasing the percentage on that a little bit,
05:12I think that makes the ending of that text a little bit more readable.
05:16It's a very slight, but noticeable improvement nonetheless.
05:19All right, I think that's good for the interior. Let's now go and take a look
05:25at the outside. Alt or Option and Page Up and if I click on this text frame,
05:32which I'll need to unlock the text layer for, we see we've got overset text,
05:37and you may have also noticed creeping in down here on our preflight warning,
05:42we've got one error and that is the error that it's referring to, overset text.
05:46I need to make sure that we're seeing all of that and I think I would like
05:51to increase the sizes that a little bit as well. It's currently 16 point.
05:56Let's see if we can bump that up to 24 point, which now makes the leading too much.
06:02So I'm going to make this not aligned to the baseline grid and then reduce the
06:09leading on that, and I'm holding down the Alt Key and pressing the Up Arrow,
06:13bringing those two lines closer together, and then on this paragraph right here,
06:17in fact, I'm going to choose to not align any of the stuff to the
06:21baseline grid. And I'll think we'll just leave that like so, although maybe
06:28I want to take the word following down to the next line. So I'm going to insert
06:31my cursor in front of that, Shift+Return.
06:35In a similar vein of tweaking, although this relates to a graphic as opposed to the text.
06:41I think I want to put a keyline or a thin stroke around this picture.
06:46So let's unlock that, select that Swatches, Stroke, and we'll have
06:51a Paper stroke of a single point and then I'm going to select the picture and the text
06:56and move that down one grid increment.
07:01Now do you remember when we set up our guides, we set up a guide that indicated
07:05the cap height and this is where I'm going to bring this into play.
07:09This picture is too close to the text, but if I do that, if I bring it up to the
07:14next grid increment, it's now too far away.
07:17So what I actually want to do is I want to size it or position it according to
07:20the cap height guides. So I'm going to turn that one on and then I can just
07:26crop the bottom of that from there to there. And that's going to mean that
07:30the distance from the bottom of the picture to the top of the text is going to be a
07:3315-point increment, and that compensates for the fact that your text does not
07:38begin at the top of the text frame. And that's one of the uses of that cap
07:43height grid that we created in an earlier movie.
07:45With our teaser over here, although it's going to happen on the front panel,
07:52I think I'm going to just stretch this it from guide to guide.
07:56I'm holding down the Control+Shift or Command+Shift and just making that goes all
08:03the way across the type area of that panel.
08:06All right, let's take a look at how that is looking now and I want to make
08:10sure that I'm viewing this with high quality display, so that it looks as good
08:15as it can. And I would like the address to come down and share the same
08:19baseline as this, so that's going to move down and I would like this to come
08:26closer to the address.
08:28And I think we are now ready to do another proof and I'm sure that will
08:33reveal other things that we might want to fix, but I think it's looking good for now.
Collapse this transcript
7. Preparing for Print
Finishing touches
00:00 I must confess I have made some changes. I'm just going to point out what
00:03 those changes are without you having to watch me do them, and then I'm going
00:07 to proof this and I'll probably make a few more changes. There is going to be
00:11 a fair amount of going back and forth proofing it, mocking it, up, seeing it
00:15 how it looks, getting second opinions, making changes accordingly.
00:20 Let me just point out what I have done though. I decided that the title needs
00:24 to be bigger and I made it in bold. I also experimented with the different
00:29 transparencies on the wave. I have changed the transparency of the top wave.
00:34 I made the swirls a little smaller in some places, slightly adjusted their
00:38 position, so that they are not interfering with any of the text, but just
00:41 rather kind of nicely interacting with it. On the first page I adjusted the
00:46 position of a few things, again, adjusted the scale of some of the swirls, and
00:51 just generally kind of moved a little bit here and there, until I got things
00:57 just how I like them, and I'm not sure with that yet, but I think we are
01:01 getting closer.
01:01 There is one other change that I would like to make to this document, and this
01:06 takes us back to an earlier movie where you saw me create a keyboard shortcut
01:12 in anticipation of this very thing, and it is applying a no break. Now if we
01:19 look at this text down here, we see that it ends with a single word. I would
01:24 like to prevent that from happening.
01:25 So what I'm going to do, and I could do this to the end of all of my
01:28 paragraphs to make sure that no matter how I move them, how they changed in
01:33 their placement, that this problem is never going to occur, I'm just going to
01:36 select those two words and if I remember correctly, the keyboard shortcut that
01:41 I applied for the No Break was Command+ Option or Ctrl+Alt+B and that's going to
01:47 carry that second word down to the next line. But we can also see where that is
01:52 on the menu. It is right there.
01:54 Okay, so that was just a bit of follow up on some thing that I mentioned
01:58 earlier on, and now let's take a look at the process of proofing and mocking up
02:03 this document.
02:04
Collapse this transcript
Soft-proofing
00:00I think I have mentioned at a few points that the images that are in this document
00:04are RGB images. Ultimately they need to get separated to CMYK, but I'm going
00:09to let that happen when I make the PDF. I'm going to choose a certain PDF
00:13preset that will ensure that the RGB colors in this document get converted to
00:17CMYK colors.
00:19Now you may think, well, isn't there a problem with that? Aren't you setting
00:23yourself up for disappointment, working with bright vivid RGB colors that can't
00:28be reproduced in CMYK? Well, yes to some extent, but I can easily make sure
00:34that I'm seeing an accurate view of how my document will look when printed on
00:39this specific printing circumstances by soft proofing my document, and that
00:46involves coming to the View menu and choosing Proof Colors.
00:50Now if you watch very carefully, there is going to be a very, very slight shift
00:55in the colors on screen. I'm currently seeing the RGB colors, but when I proof colors,
01:01things become a little bit more flat looking. We see up here,
01:05I'm soft proofing it as Document CMYK.
01:08Now what does that mean? If I come up here and to my Proof Setup, I'm using
01:14my Document CMYK color profile. These profiles go back to a discussion we had
01:20earlier on when we were synchronizing our Color Settings using Bridge,
01:26and if we look at the individual Color Settings for InDesign they are right here under
01:29the Edit menu. We are using these settings North America Prepress 2, which
01:34involves using this CMYK working space. So this describes the basic printing
01:40conditions that we are printing under and when we proof our colors,
01:45we are viewing our document as it will look printed under those conditions.
01:50We can also if we want come to Proof Setup and choose Custom and we may have a
01:56color profile installed for any of our available printers and here is one that
02:01I have for hp color laser jet that is installed in this computer. So when
02:05I click OK to that, and I also want to check this box Simulate Black Ink, and
02:12then I can make sure that I'm now proofing Custom using that color profile,
02:18and it looks ever so slightly different. It tells us there that that's
02:21the color profile that we are using from the way it did, when we were proofing using
02:25our document CMYK.
02:27Let's just see that difference again. There is Document CMYK and there is our Custom
02:35and there is without the soft proofing. When we see without,
02:40our colors look a little bit more vibrant because they are being represented as RGB colors.
02:45So to cut a long story short, color management is all about ensuring that
02:50our colors are consistent from what we see in one application to another
02:55application, and from what we see on screen to what we getting in print, and
03:00proofing our colors is a way of ensuring that consistency.
Collapse this transcript
Proofing and mockup
00:00Here's a proof from a color laser printer that I printed on both sides of the page.
00:05First printing one side, then turning the page over and running it
00:09through the printer again. To be able to print a letter-sized page with a full bleed
00:14at 100% size, including the trim marks as well as the fold marks,
00:21it's necessary to print on a tabloid-sized page. To make sure that the two sides line up,
00:27I have centered the page on the sheet. If your printer doesn't allow you
00:31to print on both side of the paper, then you will have to print both pages
00:34separately and paste them together with a glue stick. This makes it harder,
00:39though by no means impossible to make a convincing mock up, because your paper
00:43will be double the thickness.
00:45First, working with an X-acto blade, a steel ruler and a cutting mat,
00:51I'm going to lightly score along the fold marks, running the back of the blade
00:58along the fold marks.
01:01First one.
01:04And then the second.
01:09Having done that, I'm now going to trim the page from the tabloid sheet, align my ruler
01:16with the bleed marks.
01:22Cut one edge.
01:29Edge number two.
01:39Number three.
01:49Finally!
01:51So now, remove the printed page from the tabloid window and fold along those score marks.
02:11And we have ourselves a working mockup.
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Adding a spot varnish
00:00As an optional extra, we might consider adding a Spot Varnish in our print job
00:05which is going to give an extra shininess to wherever we choose to apply and
00:10I am going to choose to apply to photographs.
00:12Now this is not something that we can appreciate in the proofing process.
00:16It is a bit of a leap of faith. We are not really going to see what it looks like
00:19until we come to do the final print on an offset press. But here is how we set it up
00:25and it's going to go on a separate layer. Now since I intend to have this
00:30Spot Varnish applied to the pictures, what I'm going to do is I'm going
00:34duplicate the pictures layer by right clicking on that and I'll call it
00:39spot varnish.
00:41Now on this spot varnish layer, I want to see just that by itself. I'm going
00:48to delete all of those pictures, not that one not quite. Now this one here
00:57you may remember is grouped. I'm going turn my guides icon, so that I can see
01:01my frame edges, because I have not deleted the frames. I have just deleted
01:06the pictures from the frames. This one is grouped, and I need to ungroup it.
01:10This is going to be the tricky one, because it is an irregular shape,
01:15and I want to select that one, and then that's going to be a little bit hard to get hold of,
01:22so I'm going to cut the top one, select the bottom one, delete the content,
01:27and then with the one that I cut, I'm going to paste that in place.
01:33So it goes back where it was. And this is also is going to be a little bit tricky.
01:40So I'm now going to need to create a clipping path for this one. I'm going to
01:46come to the Object menu and choose Clipping Path > Options. We are currently
01:52using an alpha channel there, but for this we are going to have the clipping path
01:58be made from the alpha channel.
02:01Okay, now that I have done that I can do this next step, which is necessary,
02:07which is Convert Clipping Path to Frame. And now that I have done that, I can
02:14delete the content of that frame, but the frame itself remains. And let's come
02:19over to this one here where we need to do the same thing. Object > Clipping Path >
02:24Options, Object > Clipping Path > Convert Clipping Path to Frame, and
02:34then delete the content of that frame.
02:37I am now going to create a color, which is going to serve as my spot varnish color.
02:44I just want to make sure it's a color that I'm not using anywhere else.
02:47So from my Swatches panel menu, I'm going to choose New Color Swatch and
02:53I'm going to make it into a Spot Color, Pantone Solid Coated. It doesn't really
02:58matter which one I use. How about that Pantone Rubine Red? And then
03:03I'm going to select all and apply that color as a fill. Now it's probably a good
03:11idea for me to rename that Spot Varnish.
03:15Now let's go to page one, where we want to do exactly the same thing.
03:21We'll not apply a spot varnish to the logo. I'm going to delete those. On this one,
03:26Clipping Path > Options > Convert Clipping Path to Frame. Once we have done that,
03:35we can delete the content and now we can delete the content there. I can
03:39select the both of those and apply the spot varnish. Let's make sure we also
03:44get rid of this stroke on that one.
03:48And another thing I didn't mention I just remembered now was that I applied a
03:52drop shadow to the sunflower here and I don't want that drop shadow to appear
03:59as part of the spot varnish. So I'm going to come to my Effects and delete the drop shadow.
04:05So I can now return to my layers. I'm going to drag this all the way to the top,
04:10and the rest is really dependent upon you communicating with your printer
04:17that you intend to use the Spot Varnish plate as just that, as a spot varnish,
04:24and I'm going to turn that off. But we need to make sure that we output this
04:30as a separate file, so that it can be applied as a spot varnish on press.
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Preflighting the document
00:00A new feature in CS4 is the ability to be able to do a live preflight. You may
00:06have noticed throughout working on this brochure that occasionally things have
00:10popped up in this Status area down here and we have been alerted about possible
00:15errors. These possible errors are derived from our preflight profile.
00:21Now we haven't really set up a preflight profile, which is just basically a
00:26list of criteria that your document needs to adhere to, and if it doesn't,
00:31you are going to get a warning message up here in red. So let's set up a preflight
00:36profile by choosing Define Profiles.
00:39We have just got the basic one. We could modify that one. But I'm going to
00:43create a new one and we'll call this Brochure. We are just going to go
00:48through these steps one by one to determine which of these we want to change
00:53and most of them we don't. So I could give it a description, but I don't think
00:56that's really necessary. Links.
00:59We want to be notified if there is a missing or modified link. That's why that
01:03one is checked. Color, do any of these affect us? I think I'm going to look at
01:08Spot Color Setup. Check that. Maximum Spot Colors Allowed, I think we want that
01:14to be 1. The reason for that is we have got the one spot color that we are
01:18using for as Spot Varnish and that is going to print as a fifth color ink.
01:23So using a spot varnish is obviously going to add some cost to your printing.
01:28But we don't want any more than that, so any other spot colors that are in there
01:31 aren't going to need to print at their CMYK equivalents, which is why
01:36I am choosing that option right there. The rest can remain unchecked.
01:41Images and Objects. Image Resolution, I think we want that one checked.
01:48What is the threshold resolution number, i.e. what is the number below which it's going
01:55to notify us of a problem? Let's make it a little bit high. Let's go up to 300.
02:00Now we don't have any grayscale images, but let's say that that would be
02:04the same for those. I also want to know about any non-proportional scaling and
02:11the rest don't really concern us.
02:13Text, yes we want to be notified of any Overset Text and any missing fonts.
02:19Non-Proportional Type Scaling, that might be a good one to check. Document,
02:24nothing there that concerns us. So I'm now going to go ahead and save that profile
02:28and click OK.
02:32Now let's have a look at our Preflight panel. We want to make sure that we are
02:36using that profile. Aha! We have got a couple of errors. Let's just find out
02:41where those errors are. Let's expand this. Image Resolution, yeah okay. 8047,
02:49the JPEG, which is this one down here. If we didn't know that then we can
02:55click on that link there and it will highlight it for us.
02:59So we have got a minimum resolution of 300. That's our own stipulation. We have
03:04an effective resolution of 267. You know what? I'm going to let it go.
03:08That's not really going to make too much difference. So nice to know about it.
03:13Thanks for telling us, but I think we can get away with something just slightly less than 300.
03:16All right, so other things that we may do may cause errors to pop up there.
03:23So for example if I add overset text, that is also going to appear as an error.
03:32So this is a very useful feature and we can- using our discretion, we don't have
03:36to necessarily take everything that it says as the gospel, but it's a very
03:41useful indicator of potential problems.
03:45Just to point out that there is another way of just verifying your image
03:48resolution and that would be using the Info panel. Info. When I click on any of
03:55these images, it tells me the Actual ppi and the Effective ppi. The Actual ppi,
04:02the resolution of the image when you import it at its document size.
04:06The Effective ppi, the most important, the resolution after any scaling has been
04:12applied to it. If you are scaling it from bigger to smaller, then the Effective
04:17ppi is going to be bigger than the Actual ppi.
04:21We see these images are RGB images. That's okay because how I intend to print this
04:27is using color management. We set up color management earlier on and
04:33the color management, let me just quickly remind ourselves, we are using North
04:38American Prepress and their images are tagged with the Adobe RGB (1998), RGB
04:46Working profile. But when they are output, they are going to be converted to
04:50this as CMYK Working Space.
04:53So the good news there is that we do not have to open up each of these images
04:58in Photoshop and convert them to CMYK or indeed if we did do that, we wouldn't
05:03get any better or any different results because Photoshop would use the same
05:08color profiles to convert from RGB to CMYK as would InDesign.
05:13So we might as well save ourselves the headache of having to do that. We just need to
05:17make sure that when we output to a PDF that we choose the appropriate PDF preset
05:22and that we make sure that the color settings are set up the way they
05:26need to be set up. That is what we are going to do next.
Collapse this transcript
Making a PDF
00:00We are ready to make a PDF to send to our printer. Now your printer may well be
00:05able to supply you with a PDF preset. In which case, that's the one you should use.
00:10Give them what they want. So ask them upfront, do you have a PDF preset?
00:15If they say yes, you can download it from their website. They can e-mail it to you.
00:18You can load it by coming to Define, clicking on Load and then
00:24double-clicking on that document and that's the preset that you'll be using.
00:28What we are going to be doing is using a kind of industry standard preset as
00:33our starting point and it's going to be this one, PDF/X-1a. Before we do that though,
00:39there is a couple of things that we want to take into account first of all.
00:44The first one is we need to just make sure that everything goes out to
00:49the bleed lines. We have defined bleed lines.
00:51Let's just a take spin around the document, make sure that things do actually
00:55go up to that red border and indeed they do. But it's worth double-checking that.
01:00It's also worth double-checking that you don't have any overset text and
01:05our preflighting, our live preflighting down here will alert you to that fact.
01:10So keep a watchful eye to what's going on down here. If you see any errors,
01:14you need to act on them.
01:16But there is an issue of transparency, which we are using a whole lot of
01:21transparency in this document. Transparency can sometimes cause problems when
01:26we print to a PDF. So we want to avoid these problems. A way to do that is to
01:31set ourselves up a Transparency Flattener Preset. This is how we do it.
01:37Under the Window menu, if we come to Output and to Flattener Preview, first of all,
01:43we can have the Flattener Preview highlight all transparent objects.
01:49When I do that, you can see we get a whole lot of red on our document, because
01:53we are using a tremendous amount of transparent objects.
01:57All of those areas, and we don't need to panic about this, are potential
02:01problem areas. So we are just going to take a couple of steps to avoid those problems.
02:06I'm now going to from the Flattener Preview menu set that back to None,
02:10and from the panel menu choose Transparency Flattener Presets.
02:16When we print, using the kind of PDF preset that we are about to use, all of
02:20the elements in our document are going to be flattened onto one layer in the
02:24resulting PDF. Where text comes up against transparent objects, that can
02:30sometimes cause some problems with the text that can make it look a little bit
02:33furry or pixilated. We need to make sure that we are using the appropriate
02:38Transparency Flattener Preset to make sure that that doesn't happen.
02:42Now we could use this one and in fact, that is the one that you would use
02:47unless you specify otherwise, but we can also make our own. So I'm going to
02:52make a new Transparency Preset that is derived from this one, the High
02:56Resolution one. I'll click on that and then click on New. All I really need
03:00to do here is change the Line Art and Text Resolution. This is the resolution
03:05at which things will be rasterized if they need to be rasterized and I'm going
03:10to make that as high as possible.
03:13I would also as part of this preset, although it is not going to affect
03:16anything in this document, turn up the Gradient and Mesh Resolution to 600
03:21pixels per inch. I'm going to give this Transparency Preset a name.
03:26I'll call it 2400 for the resolution. It will warn me that I'm not going to see
03:32much benefit from increasing the Gradient Resolution, but I'm going to go ahead
03:37and use it anyway. I'll click OK to that.
03:41It's when we come to make the PDF that we implement that Transparency Flattener
03:45Preset. But another thing that we need to be aware of is the use of spot colors.
03:51I'm going to apply a spot color to this color panel right here.
03:58We have a spot color on our Swatches panel. I'm going to apply that right there
04:02and that is going to cause us some problems.
04:06So,I just want to see what the problem is and you will probably run into it
04:11yourself at some point. So I have deliberately set this up to create a problem for us.
04:15Adobe PDF Presets from under the File menu, PDF/X-1a:2001, and
04:22I'll save this on the Desktop with this name.
04:26So, let's see. What do we need to change about this? Most of these options can
04:30stay the same. We definitely want to make sure that we are viewing the PDF
04:33after exporting. In the Compression settings, I think this can stay the same.
04:38It means that anything that is bigger than a 450 pixels per inch and
04:43its effective resolution will be downsampled to 300.
04:47So it's making the resulting PDF as lean and mean as it can be. Anything above
04:53300 pixels per inch is not going to really result in a better quality image.
04:57It is just going to result in a bigger file size. Although we might choose to
05:01tweak those numbers slightly. I think I'll make that 350 for both. We could,
05:08if we wanted to, set the compression to None, but I'm going to leave
05:12the compression to JPEG with the quality at maximum.
05:15Marks and Bleeds. I'm going to have my Crop Marks, my Registration Marks and
05:20my Page Information. I could have them all if I wanted to, but the Bleed Marks
05:23I think just create a bit of confusion. The Color Bars are unnecessary.
05:27Use Document Bleed Settings, yes and Include Slug Area, yes, so that we get the
05:33fold marks that we drew.
05:35In the Output settings, we want to make sure that color conversion is
05:38happening. So we are converting all the colors to the destination profile,
05:44which is the document CMYK. This was something that we set up and
05:49we synchronized through Bridge at the start of this whole process. It is going to
05:54ensure that any RGB colors are converted to CMYK.
05:58In the Advanced settings, here is where we implement our Transparency Flattener.
06:02Everything is now good to go. I'm going to go one step further and
06:08save this as a preset. I'll just call it Brochure, click OK and then Export.
06:15Remember we have a spot color in there and I'm anticipating that the spot color
06:21is going to cause us some problems.
06:23So here we are in Acrobat. This is our first page. We have got our fold marks
06:29and our trim marks, registration marks. So we're looking good. Now if we go to page 2,
06:34not as much of a problem as I thought it would be, but do you see around the edges,
06:39it's a little bit hard to see, but around the edges of this graphic
06:45we have this line appearing. Now that's a very common problem when you are
06:49using transparency in InDesign. There is a little trace of a line around here.
06:54Obviously, we want to get rid of that and here is our solution.
06:58So I'm going to close that, return to InDesign, where if we want to use this color,
07:05which in fact we don't, but let's pretend that we did want to use this color.
07:08I just need to convert this color to a process color. I can do that in a
07:13couple of different ways. I could from the Swatches panel menu choose Ink
07:18Manager and check All Spots to Process. But in fact, that's not going to work here
07:23because we want the Spot Varnish left on.
07:27So that's not going to work. I'm going to need to do it individually by just
07:29double-clicking, making sure I have got nothing selected so that I don't apply
07:32that color. Double-clicking on that color and changing its mode from Pantone
07:39Solid Coated to CMYK and its color type from Spot to Process. Then clicking OK.
07:47Let's now try and export that once more as a PDF. This time I'm going to use
07:53the PDF preset that I defined before. Now append an A to that. Everything
07:59should be good to go. I don't need to change anything this time. There is page 1
08:05and page 2. We see the problem is solved by converting the spot color to a process color.
Collapse this transcript
Packaging
00:00To conclude our brochure project, we are going to package it. Packaging
00:05traditionally has been used to gather up all the assets, all the project into
00:09one folder so that you can then send all of those assets along with the InDesign
00:14file to the printer. These days your printer is probably going to prefer that
00:18you send them a PDF document. You should check that with them before you make
00:21any assumptions though. Because a PDF document is easier for you, it's easier
00:26for them and it's less prone to error.
00:29But the Package function in InDesign still serves the useful purpose. Perhaps
00:34you need to move your working progress from one computer to another or perhaps
00:39as we are supposing here the project is finished and you want to just gather it
00:44all up into one folder, so that you can then archive it on your hard drive.
00:48Because it's quite likely that in the course of designing this project,
00:53you have been drawing in images from a variety of different folders, possibly even
00:58from a variety of different file service and we just want to get everything all
01:03in one place.
01:04So to do that, I'm going to go to the File menu and choose Package and this
01:09will also if we wish give us some kind of brief like information if I choose,
01:14Show Problems Only. There are potential problems with the links but
01:23as I mentioned when making the PDF, the fact that these are RGB images is not really a problem
01:29because we are using a PDF Export Preset that includes with it
01:34the instructions to convert the RGB to CMYK.
01:38So that's not something that we need to be concerned about. What we do want to
01:41be concerned about though is anything that says that the links are missing or
01:45need to be updated and they don't so, we are in good shape; we can now go ahead
01:49and click on the Package button. This form only needs filling out if you are
01:54sending it to a printer so that they can contact you in the early as in the
01:58morning when there is a problem. Since I'm not intending to do that, I'm just
02:01going to click Continue to move through that and here is what we have the
02:05option of including in the package. I'm going to save this on the desktop and
02:10it's going to be saved in this folder or I can change that name if I wish but
02:14that's fine and it's going to include the fonts, the linked graphics and update
02:18any graphics in the package.
02:20Now so that I don't end up with multiple versions of the fonts on my drive,
02:25I am going to choose to uncheck this but if I were moving the project from one
02:30machine to another then I would typically have that check. In this case,
02:34I'm just supposing that I'm packaging the project because the project is finished.
02:39I will go ahead and save, and now if we come to the desktop, we see in that
02:46folder that it has created, we have got the InDesign document, we have got the
02:50instructions, the simple text file that I didn't bother to fill up the
02:54information for and all of the images that we have placed in that document.
Collapse this transcript
8. Alternative Brochure Styles
Exploring gatefold brochures
00:00Now, of course, the trifold brochure is by no means the only game in town.
00:04There are many, many alternatives to that and the gatefold brochure is one of them.
00:08In the case of the gatefold brochure that I have designed, I made a legal
00:12size document. Folded 3 times to create 4 panels, 8 panels in total and
00:18the outside panels are folded into the center and then it's folded from the center again,
00:23so that when the brochure is in its folded state, we see this as the first panel.
00:28Then turning it over, we have panels 2 and 3, which fold into themselves,
00:34and when you open those up, you reveal panels 4, 5, 6, and 7 of
00:41the spread on Page 2.
00:43Let's take a look at the InDesign document and I think that will be a lot clearer.
00:46Here we have Page 1. Here is my panel 1. On my panel 2 and 3,
00:53I have got the sunflower image split across those panels so that when they are folded
00:57into the middle the image becomes a whole.
00:59I am using the 4th panel here, the 8th panel in total, as a mailing panel,
01:05this brochure being a self-mailer. It's always a good idea to check with the post office
01:09about any mailing requirements. On Page 2, I've got the outer panels
01:14used for ancillary information and then the main body of the brochure is
01:19contained in these two interior panels.
01:22Let's look at the guides. I have default marks indicated and I have also got
01:28the bleed turned on and just as with the trifold, I'm also working with a
01:33leading grid and I have got things broken out onto different layers so that
01:38my workflow is a whole lot easier.
Collapse this transcript
Exploring pocket brochures
00:00Here is a neat solution. You take a letter size page or an A4 page, you fold it
00:05into eight sections. When unfolded, it reveals a poster-like presentation for
00:10the second page. The tricky thing is on your first page four of your panels are
00:16going to be upside down. It really is a good idea to get a piece of paper, and
00:19fold it and mark each of the panels with the content that is going to go on it.
00:23Let's take a look at the InDesign document and this is what the first page
00:27looks like. So here is my first panel. When unfolded that's going to reveal
00:32panels 2 and 3. Unfold again. We'll see panels 4, 5, 6, and 7. On the
00:40backside of the whole folded piece, we'll have panel 8. When unfolded, the
00:45whole thing will reveal this as your interior center spread.
00:50And again if I turn my guides on by pressing the W key, we can see that I've
00:55got the fold marks indicated in the slug area and in fact, this one uses a
01:01different logo to the other two that we have seen already and that's because
01:05the client is unclear yet which of the two potential logos that I designed for
01:10her, she wants to use and I found that this one tends to work better in certain
01:15situations and the other works better in other situation.
01:18So that's something that's still up for grabs. But anyway, that's the pocket
01:22size brochure. It makes a very handy little piece that you can easily carry around
01:26and it's a quite pleasing scene to unfold it and reveal this on the inside.
Collapse this transcript
Exploring wraparound brochures
00:00Here is an interesting solution, the wrap-around brochure where you take a
00:04landscape page and you divide it into three panels. And have one of those
00:08panels be narrower than the other two. I have used a legal-size document and
00:13my narrow panel is 3 inches wide leaving 11 inches for the remainder of the brochure.
00:19The narrow panel, panel 1, folds back in front of panel 2 and then when we turn
00:26the page over we see the center spread of panels 3 and 4. Panel 5 is
00:33informational text; panel 6 in the case of mine is a mailing panel.
00:39Here's how it looks in the InDesign document. Here is my first panel, which is
00:43going to fold back over this. Now I have made a little mock-up of how this will
00:48work and it's perhaps a good idea to do this with your layers so you get a
00:52better sense of how it's working before you go ahead and print it. And I have
00:57this on a separate layer, I can turn that on, and we can see that's how panel 1
01:01is going to fold back over panel 2 and then we open it out, revealing panel 2,
01:08we turn it over, we go to panels 3 and 4, and there is panel 5.
01:15I have fold marks indicated in the slug area. I have my bleed. I'm also using
01:20a baseline grid. The type is appearing here greeked as gray lines because
01:25I have obviously chosen the smaller point size but it really is the same type
01:29that we have been using throughout in all of the different iterations of the brochure.
01:34Now what I particularly like about this is the dramatic way in which the
01:39wrap-around brochure reveals your content. You are partially concealing your
01:44first panel, you open it up and then you open it up again to see the main content.
Collapse this transcript
Exploring eight-page booklets
00:00For my fifth and final version of the brochure I have an 8-page booklet and
00:05I took an A5 page, which is similar to a half letter size, and I squared it off
00:11making it smaller, a square page. Set up an InDesign document with 8 pages.
00:16When I output this I can output it as Printer Spreads imposing the pages so we
00:23go from 8 Reader Spreads to four Printer Spreads.
00:27I will show you how we can do that in InDesign using the Print Booklet feature,
00:33and then if I'm going to make a mock- up of this on my Inkjet printer assuming
00:37that I have the capability of printing on both sides of the paper putting the
00:41same piece of paper through the printer again. Some you can, some you can't, so
00:46check with you model of printer whether or not it can support that. But if we
00:49do have that capability I can print the odd numbered pages from my printer
00:54spreads, turn over, and then print the even numbered pages. And I'll have two
01:00double-sided printer spreads, which I can then fold into my 8-page booklet.
01:05Here is how it looks in InDesign. This is the first page. If we look on the
01:10Pages panel we can see that's how it's organized. Pages 2 and 3. 4 and 5. 6 and
01:197. And the last page.
01:21So now to make these reader spreads into printer spreads I'll come to the
01:26File menu and choose Print Booklet. I'm going to all pages. The Booklet Type
01:32would be 2-up Saddle Stitch. This is going require a staple to hold it
01:36altogether. If we look at the preview we can see I have got Page 1 next to Page
01:418. The total of these two numbers should always add up to one more than your
01:47total number of pages. So in all cases the total of these two numbers should be
01:519. 2 and 7. 6 and 3. 4 and 5.
01:57I am now going to output that to a PDF file. The resulting PDF ends up on my
02:06desktop, I'm going to double-click on it and there it is. Spread 1 of 4.
02:10Now you may not remember what order of the pages comes in but we can clearly see
02:14that Page 1 has now been imposed to the right of Page 8. So I could now output
02:20these two at a time, odd pages, turn the paper over then even pages, and I have
02:26got myself a mock-up.
Collapse this transcript
Conclusion
Goodbye
00:00Thanks for watching Designing a Brochure!
00:02Now it's time to take these techniques and apply them to your own work.
00:06If you are interested in related design techniques then take a look at my other
00:10titles on lynda.com: Professional Typography, Designing a Logo, Designing Business Cards, Designing
00:16an Event Poster, and InDesign Long Documents.
00:20I'm Nigel French wishing you good luck with all your design projects.
Collapse this transcript


Suggested courses to watch next:

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