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Designing a Brochure
Illustration by John Hersey

Designing a Brochure

with Nigel French

Video: Welcome

Brochures are everywhere. In the mail, in the lobbies of hotels and theaters, in stores, in libraries and other public buildings. Brochures are an essential marketing tool and your opportunity to list the services you offer as well as persuade potential clients to use those services. (music playing) Hi, I'm Nigel French and this is Designing a Brochure. As the graphic designer and instructor with more than 15 years experience, I have come to know the tools of the trade and how to get the most out of them.
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  1. 3m 15s
    1. Welcome
      2m 6s
    2. Using the exercise files
      1m 9s
  2. 10m 36s
    1. Making thumbnails
      1m 20s
    2. Gathering assets
      6m 12s
    3. Choosing a printer and selecting paper
      3m 4s
  3. 9m 59s
    1. Saving a workspace
      2m 9s
    2. Setting preferences
      3m 27s
    3. Using keyboard shortcuts
      1m 50s
    4. Synchronizing color management settings
      2m 33s
  4. 24m 17s
    1. Setting up a new document
      3m 57s
    2. Adjusting columns and creating fold marks
      7m 8s
    3. Setting up a grid
      5m 8s
    4. Indicating the cap height line
      3m 45s
    5. Using layers
      4m 19s
  5. 25m 8s
    1. Choosing a color palette
      10m 6s
    2. Working with color panels and background shapes
      6m 35s
    3. Adding decorative swirls
      3m 54s
    4. Adding textures and gradients
      4m 33s
  6. 27m 49s
    1. Placing text
      3m 42s
    2. Using Find/Change to clean up text
      3m 48s
    3. Choosing fonts
      6m 52s
    4. Applying paragraph and character styles
      7m 3s
    5. Arranging text
      6m 24s
  7. 1h 1m
    1. Developing in Camera Raw
      6m 54s
    2. Masking
      10m 16s
    3. Placing images
      8m 17s
    4. Scaling and cropping
      6m 29s
    5. Setting up text wrap
      6m 20s
    6. Making a pop-out image
      5m 29s
    7. Fine-tuning images using the Pen tool and Warp
      6m 20s
    8. Retouching
      2m 48s
    9. Refining text
      8m 37s
  8. 28m 46s
    1. Finishing touches
      2m 4s
    2. Soft-proofing
      3m 5s
    3. Proofing and mockup
      2m 16s
    4. Adding a spot varnish
      4m 38s
    5. Preflighting the document
      5m 31s
    6. Making a PDF
      8m 12s
    7. Packaging
      3m 0s
  9. 7m 32s
    1. Exploring gatefold brochures
      1m 41s
    2. Exploring pocket brochures
      1m 33s
    3. Exploring wraparound brochures
      1m 50s
    4. Exploring eight-page booklets
      2m 28s
  10. 24s
    1. Goodbye
      24s

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Designing a Brochure
3h 19m Intermediate Apr 03, 2009

Viewers: in countries Watching now:

Brochures are essential marketing tools, which establish brands and keep them competitive in the marketplace. Designer and educator Nigel French taps into his 15 years of professional experience to create a course that demonstrates how Adobe InDesign, Illustrator, and Photoshop CS4 can integrate to create dynamic brochures. Nigel teaches techniques for creating different kinds of brochures—some obvious, others unexpected. Designing a Brochure covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective. Exercise files accompany the course.

InDesign CS4 and Illustrator CS4 Essential Training are recommended prerequisites to fully execute the techniques in this title.

Topics include:
  • Integrating InDesign, Photoshop, and Illustrator
  • Establishing a workflow that combines maximum efficiency with maximum editing flexibility
  • Working with a printer at the outset
  • Designing with grids to create balance
  • Choosing fonts and color palettes for a consistent look and feel
  • Manipulating images for maximum impact
  • Exploring different brochure formats and folding
  • Proofing and printing the final product
Subjects:
Design Page Layout Print Design Projects Design Skills
Software:
InDesign Photoshop
Author:
Nigel French

Welcome

Brochures are everywhere. In the mail, in the lobbies of hotels and theaters, in stores, in libraries and other public buildings. Brochures are an essential marketing tool and your opportunity to list the services you offer as well as persuade potential clients to use those services. (music playing) Hi, I'm Nigel French and this is Designing a Brochure. As the graphic designer and instructor with more than 15 years experience, I have come to know the tools of the trade and how to get the most out of them.

In this course, we'll be using real world design and production techniques in Adobe InDesign, Illustrator, Photoshop and Bridge CS4 to create compelling and dynamic brochures. But this course is more than just learning the functions of the programs. My goal is not only to show you the "how" of creating the brochure but also to explain the design decisions that contribute to a successful end product. We will design a brochure from conception, through the sourcing and prepping of artwork, to the combining of text and graphics to finally getting it printed.

Starting with a basic tri-fold brochure, we'll move on to explore different brochure formats as well as folding techniques, and of course, we won't be ignoring the "how" power of design either. You will see how to optimize your workflow, how to design with grids to take the guesswork out of placement. How to create color palettes based on the rules of color harmony and some really cool techniques for livening up your images. You will also see how to create a mockup that you can present to a client and how to pre-flight your document before generating a print ready PDF.

As cyber marketing becomes increasingly ubiquitous, the printed page becomes a more valued and a person conduit to get your message to your potential clients. The unique creativity you bring to designing a brochure can turn a simple piece of paper into a growing client base. With that thought let's get started with Designing a Brochure.

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