Brochures are essential marketing tools, which establish brands and keep them competitive in the marketplace. Designer and educator Nigel French taps into his 15 years of professional experience to create a course that demonstrates how Adobe InDesign, Illustrator, and Photoshop CS4 can integrate to create dynamic brochures. Nigel teaches techniques for creating different kinds of brochures—some obvious, others unexpected. Designing a Brochure covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective. Exercise files accompany the course.
InDesign CS4 and Illustrator CS4 Essential Training are recommended prerequisites to fully execute the techniques in this title.
InDesign CS4 and Illustrator CS4 Essential Training are recommended prerequisites to fully execute the techniques in this title.
Topics include:
- Integrating InDesign, Photoshop, and Illustrator
- Establishing a workflow that combines maximum efficiency with maximum editing flexibility
- Working with a printer at the outset
- Designing with grids to create balance
- Choosing fonts and color palettes for a consistent look and feel
- Manipulating images for maximum impact
- Exploring different brochure formats and folding
- Proofing and printing the final product
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