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Brochures are essential marketing tools, which establish brands and keep them competitive in the marketplace. Designer and educator Nigel French taps into his 15 years of professional experience to create a course that demonstrates how Adobe InDesign, Illustrator, and Photoshop CS4 can integrate to create dynamic brochures. Nigel teaches techniques for creating different kinds of brochures—some obvious, others unexpected. Designing a Brochure covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective. Exercise files accompany the course.
InDesign CS4 and Illustrator CS4 Essential Training are recommended prerequisites to fully execute the techniques in this title.
Brochures are everywhere. In the mail, in the lobbies of hotels and theaters, in stores, in libraries and other public buildings. Brochures are an essential marketing tool and your opportunity to list the services you offer as well as persuade potential clients to use those services. (music playing) Hi, I'm Nigel French and this is Designing a Brochure. As the graphic designer and instructor with more than 15 years experience, I have come to know the tools of the trade and how to get the most out of them.
In this course, we'll be using real world design and production techniques in Adobe InDesign, Illustrator, Photoshop and Bridge CS4 to create compelling and dynamic brochures. But this course is more than just learning the functions of the programs. My goal is not only to show you the "how" of creating the brochure but also to explain the design decisions that contribute to a successful end product. We will design a brochure from conception, through the sourcing and prepping of artwork, to the combining of text and graphics to finally getting it printed.
Starting with a basic tri-fold brochure, we'll move on to explore different brochure formats as well as folding techniques, and of course, we won't be ignoring the "how" power of design either. You will see how to optimize your workflow, how to design with grids to take the guesswork out of placement. How to create color palettes based on the rules of color harmony and some really cool techniques for livening up your images. You will also see how to create a mockup that you can present to a client and how to pre-flight your document before generating a print ready PDF.
As cyber marketing becomes increasingly ubiquitous, the printed page becomes a more valued and a person conduit to get your message to your potential clients. The unique creativity you bring to designing a brochure can turn a simple piece of paper into a growing client base. With that thought let's get started with Designing a Brochure.
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