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Working with quotes, primes, and apostrophes


InDesign Typography

with Nigel French

Video: Working with quotes, primes, and apostrophes

In this chapter, we are going to address all those niggling little things that, if we don't pay attention to them, are going to make our type look amateur, and by paying attention to them, we are going to help our type stand out from the crowd. So firstly, let's look at quote marks. Now, I am sure you know this already, but we obviously want to avoid these straight quote marks. These look very ugly. They don't come in pairs, they don't surround the quoted material, and this is of course, what we want instead.
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  1. 4m 4s
    1. Welcome
    2. Using the exercise files
    3. Customizing the workspace for type
      2m 18s
  2. 9m 25s
    1. What is Typekit? (CC 2014.1)
      1m 56s
    2. Choosing and syncing fonts (CC 2014.1)
      3m 6s
    3. Syncing problems (CC 2014.1)
      1m 43s
    4. Typekit resources (CC 2014.1)
      1m 5s
    5. Using the Font menu (CC 2014.1)
      1m 35s
  3. 55m 41s
    1. Working with text frames
      8m 26s
    2. Using a primary text frame (CS6 and later)
      3m 59s
    3. Understanding text flow methods
      6m 25s
    4. Understanding text threads
      3m 40s
    5. Understanding Smart Text Reflow
      2m 27s
    6. Mocking up pages with placeholder text
      5m 47s
    7. Placing multiple text files
      3m 50s
    8. Using Auto-Size text frames (CS6 and later)
      4m 1s
    9. Copying and pasting vs. placing
      2m 25s
    10. Cleaning up text with Find/Change
      5m 46s
    11. Using the Story Editor
      3m 41s
    12. Spanning columns
      5m 14s
  4. 48m 34s
    1. Choosing your type
      6m 46s
    2. Understanding text essentials
      6m 37s
    3. Scaling type
      2m 27s
    4. Using italic and oblique type
      4m 33s
    5. Working with condensed and extended type
      4m 26s
    6. Setting type in all caps
      3m 46s
    7. Setting type in small caps
      4m 21s
    8. Underlining type
      4m 11s
    9. Using superscript and subscript
      4m 35s
    10. Applying baseline shift
      4m 8s
    11. Combining typefaces (CC 2014.1)
      2m 44s
  5. 16m 6s
    1. Understanding type anatomy
      3m 25s
    2. Exploring serif and sans serif
      2m 48s
    3. Comparing points, picas, and ems
      8m 34s
    4. What's in a name?
      1m 19s
  6. 16m 27s
    1. Setting leading
      4m 56s
    2. Avoiding auto-leading
      4m 12s
    3. Leading shortcuts and preferences
      4m 7s
    4. Using autoleading with inline graphics
      3m 12s
  7. 21m 25s
    1. Defining kerning and tracking
      2m 5s
    2. Understanding kerning methods
      5m 10s
    3. When and how to kern
      5m 53s
    4. When and how to track
      8m 17s
  8. 48m 42s
    1. Working with quotes, primes, and apostrophes
      8m 16s
    2. Using dashes
      5m 24s
    3. Using ellipses
      2m 56s
    4. Working with accents and special characters
      4m 1s
    5. Using space characters
      4m 15s
    6. Working with ligatures
      4m 29s
    7. Setting fractions
      3m 56s
    8. Using lining and proportional numerals
      2m 49s
    9. Using alternates, swashes, and ornaments
      5m 2s
    10. Working with optical sizes
      4m 40s
    11. Stylistic sets (CC 2014.1)
      2m 54s
  9. 57m 20s
    1. Understanding alignment
      3m 47s
    2. Working with left-aligned type
      3m 24s
    3. Working with justified type
      7m 5s
    4. Using Optical Margin Alignment
      3m 39s
    5. Determining column width
      4m 53s
    6. Working with center alignment
      5m 36s
    7. Working with right alignment
      1m 22s
    8. Aligning to or away from the spine
      1m 50s
    9. Understanding the Paragraph Composer and Single-line Composer
      3m 44s
    10. Combining alignments
      9m 20s
    11. Using hanging punctuation
      2m 13s
    12. Working with vertical alignment
      10m 27s
  10. 14m 9s
    1. Using first-line indents
      2m 26s
    2. Using indent alternatives
      2m 3s
    3. Working with left and right indents
      4m 0s
    4. Using last-line indents and outdents
      1m 26s
    5. Using paragraph spacing
      4m 14s
  11. 23m 19s
    1. Setting hyphenation
      6m 14s
    2. Working with line breaks and discretionary hyphens
      4m 48s
    3. Balancing ragged lines
      1m 36s
    4. Using the No Break feature and non-breaking characters
      2m 52s
    5. Using frame, column, and page breaks
      3m 42s
    6. Defining Keep Options
      4m 7s
  12. 37m 53s
    1. Understanding tabs
      8m 58s
    2. Considerations for table text
      3m 55s
    3. Table tips and tricks
      11m 55s
    4. Creating a bulleted list
      6m 50s
    5. Creating a numbered list
      3m 46s
    6. Creating a multi-level numbered list
      2m 29s
  13. 23m 12s
    1. Understanding drop caps
      11m 3s
    2. Navigating tricky drop caps
      5m 14s
    3. Using a nested character style with a drop cap
      3m 59s
    4. Other uses of drop caps
      2m 56s
  14. 1h 11m
    1. Understanding paragraph and character styles
      7m 13s
    2. Creating, applying, and editing styles
      7m 3s
    3. Removing overrides
      4m 58s
    4. Creating and applying character styles
      5m 4s
    5. Creating and applying nested styles
      12m 30s
    6. Using GREP styles (regular expressions)
      4m 8s
    7. Creating and applying sequential styles
      6m 19s
    8. Using paragraph rules creatively
      11m 48s
    9. Mapping Word styles
      6m 12s
    10. Working with anchored objects and object styles
      6m 24s
  15. 25m 30s
    1. Applying a text wrap
      6m 7s
    2. Making items ignore a text wrap
      1m 46s
    3. Using text wraps for flexible layouts
      3m 2s
    4. Working with difficult text wraps
      8m 39s
    5. Inverting text wraps
      2m 7s
    6. Setting text wrap preferences
      3m 49s
  16. 29m 33s
    1. Choosing a page size and setting margins
      6m 33s
    2. Setting up columns
      2m 53s
    3. Dividing a page into rows
      3m 27s
    4. Setting up a baseline grid
      5m 40s
    5. Handling baseline grid problems
      3m 37s
    6. Baseline grid tricks
      7m 23s
  17. 44m 26s
    1. Working with type outlines (CC 2014.1)
      6m 50s
    2. Creating an interlocking effect (CC 2014.1)
      3m 31s
    3. Fusing letterforms (CC 2014.1)
      7m 15s
    4. Type and gradients (CC 2014.1)
      4m 57s
    5. Type and transparency (CC 2014.1)
      1m 50s
    6. Type on a path: Circles (CC 2014.1)
      4m 48s
    7. Type on a path: Calligram (CC 2014.1)
      6m 16s
    8. Vertical type (CC 2014.1)
      2m 58s
    9. Type and image: Gradient (CC 2014.1)
      1m 38s
    10. Type and image: "See-through" type (CC 2014.1)
      1m 8s
    11. Type and image: "Disappearing" type (CC 2014.1)
      3m 15s
  18. 12m 19s
    1. Looking at screen documents
      4m 2s
    2. Setting size, leading, and line length onscreen
      3m 13s
    3. Exploring typefaces designed for the screen
      3m 36s
    4. Accessibility: Contrast and color
      1m 28s
  19. 28s
    1. Goodbye

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Watch the Online Video Course InDesign Typography
9h 20m Intermediate Aug 03, 2012 Updated Nov 12, 2014

Viewers: in countries Watching now:

Explore the numerous type options, type-related features, and type-specific preferences of Adobe InDesign. Using practical, real-world examples, instructor and designer Nigel French dissects the anatomy of a typeface and defines the vocabulary of typography. The course moves from the micro to the macro level, addressing issues such as choosing page size, determining the size of margins, adjusting number columns, and achieving a clean look with baseline grids. This course takes you from laying out a page to delving into the hows and whys of typography.

Topics include:
  • Understanding text threads and text flow methods in InDesign
  • Using Copy and Paste vs. Place
  • Choosing and combining typefaces
  • Understanding leading and how it relates to type size and column width
  • Comparing points, picas, and ems
  • Learning the proper use of white space and break characters
  • Understanding the finer points of kerning and tracking
  • Working with punctuation, special characters, ornaments, and ligatures
  • Aligning text
  • Applying global formatting with paragraph, character, and object styles
  • Refining spacing with indents
  • Creating drop caps
  • Avoiding common problems associated with justified type and text wraps
  • Setting up margins and columns
Nigel French

Working with quotes, primes, and apostrophes

In this chapter, we are going to address all those niggling little things that, if we don't pay attention to them, are going to make our type look amateur, and by paying attention to them, we are going to help our type stand out from the crowd. So firstly, let's look at quote marks. Now, I am sure you know this already, but we obviously want to avoid these straight quote marks. These look very ugly. They don't come in pairs, they don't surround the quoted material, and this is of course, what we want instead.

Now 99% of the time that's what you are going to get anyway, but there may be occasions when you cut and paste text where you have these straight quote marks-- technically inch marks-- and you need to change them. So how do we do that? Well we can, of course, do it manually, we can just select that, and now if I just type over them, they will be replaced with paired quote marks. We can also access the quotation marks from the Type menu, Insert Special Character > Quotation Marks and they are all listed there.

But what if we have a great body of text that has these straight, or inch marks, in them, and we want to do an automated find change. Well, just so long as there is something that is consistent about their usage that shouldn't be too much problem. Of course, the starting quote mark and the ending quote mark are exactly the same. So we will need to do this in two passes, but if the ending quote mark is always preceded by a period, which presumably it is or a comma, you may need to do a few successive Find/Change routines. What you can do is Command+C to copy that, Command+F, or Ctrl+F, to go to Find/Change, and now we are going to paste that into there, and I am going to replace it with a period and then followed by--and just so there is no ambiguity--I am going to go to Quotation Marks, and this will be a double right quotation mark, which looks like that.

When I'm in a GREP search--which I don't want to be--so I need to make sure I am in a Text search--and I will need to paste that it again. And it's going to be replaced by the Double Right Quote Mark, and that's how that looks. And then we determine the scope of our search. I am going to just look in this particular story, so now when I do a Find, it's already selected, but it will find it, and then I can Change it, and that's what it would change to. And then now that we have changed the ending quote mark, we can come back and remove the period in the Find what field, and we can then do a Change to, and this is going to change to a double left quote mark.

Find > Change, and if we are feeling confident, Change All. So that's how you can address a long body of text with straight quote marks, or inch marks, where you actually want paired typographers quotes. Now when you are importing the text yourself, it shouldn't be a problem. There is a Preference > Type preferences, Use Typographer's Quotes, and there is really no reason to turn that off. Couple of other things relating to quotes though, let's make sure that we are using the appropriate quotation marks for the language we are working with.

So if you are working with French, for example, you can change the quote style in the Dictionary preferences and right there you can change the type of quote marks that you are going to get. Okay, now moving along. After Quote Marks, we come to Primes and here is where the typographers quotes can get a little bit confused because sometimes we actually want straight marks or slightly angled marks. We don't want quote marks.

And InDesign, in this respect, is a little dumb. It's a little bit literal. It's going to interpret us as wanting paired quotation marks or typographer's quotes, when in actual fact we don't. We actually want to indicate feet and inches. Well, using the cheap version of feet and inches, this is what we will get, and this doesn't look very good. I mean technically it is correct, but it doesn't look very good. So if I were to just delete that one right there and retype it, you can see, I am actually going to get an apostrophe.

I could go and turn Typographer's Quotes off, type it, and then turn Typographer's Quotes back on again. But I could also do this, hold down the Ctrl key--and I really mean the Ctrl key and not the Command key on a Mac--and just type it in, like so. So that will toggle your Typographer's Quotes on and off, and if you want the double version then Ctrl and Shift. But we can do better than this. We can do better, and we can use real Prime Marks, and you can see that the Prime Marks are actually angled and unfortunately the typeface that I'm using here, Minion Pro, doesn't have a Prime Mark as part of its character set.

But we can go to the Symbol font and then switch to Symbol, and now in here somewhere, I need to be viewing the entire font. It is unfortunately just a question of hunting and pecking for this. Right there, we have our single prime mark and a double prime mark. So I can just double-click to insert that. Now, if you feel like you are going to be doing that frequently, I would recommend that you make your own Glyph set so that you don't need to go searching for it every time, but rather can just choose it from your Glyph set.

And to make a Glyph set, you would come to the panel menu of the Glyph's panel, choose New Glyph Set--I am just going to call this my glyphs--and then any character that I am going to be repeatedly, I can right-click on it, choose Add to Glyph Set--and I will do that for a couple of these. And then next time I use the Glyph's panel, I can instead of showing the entire font, I can show my Glyph set. Incidentally, we have here measurements 8 1/2 inches x 11 inches, and this is actually a multiplication sign, it's not an x.

So if we are going to be pedantic, and when it comes to typography, being pedantic is usually a good thing, on the micro level, so to get a multiplication sign I will switch back to Entire Font, I am just going to tear off my Glyphs panel so that we can make it a little bit bigger. And now I am faced with a sea of glyphs and trying to find that multiplication sign in there is going to be rather difficult. But I can filter my view, instead of viewing the entire font.

I can view the math symbols, and we should see right there is the multiplication sign, and then I would just double-click to insert that, or why not add it to my Glyph set so that I have it there next time I need it. Moving along to some other examples. As I mentioned, InDesign is a bit dumb when it comes to your Typographers Quotes and sometimes, it's going to give you an opening single quote rather than an Apostrophe. So if you need an Apostrophe and here the Apostrophe is substituted for the dropped letter, so this is wrong, and this is correct, and it's amazing how often you see this real school boy error from people that really should know better.

So to avoid this error, we need to do the following. We can just use the keyboard shortcut to insert an Apostrophe, which is Option+Shift and the Right Square Bracket, or Alt+Shift and the Right Square Bracket, or we can right-click and come to Insert Special Character > Quotation Marks, what we want is a single right quotation mark, otherwise known as an Apostrophe. So those are some fiddly things to look out for. They may seem like small trivial things but believe me they are important, and you don't want to be caught with making these very easily avoidable mistakes.

Find answers to the most frequently asked questions about InDesign Typography .

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The exercise files provided aren't working in my version of InDesign (CS4, CS5, or CS5.5). What should I use?
This course was recorded using InDesign CS6. For InDesign users working with CS4, CS5, or CS5.5, IDML files are provided.
Q: Where can I learn more about graphic design?
A: Discover more about this topic by visiting graphic design on
Q: This course was updated on 11/12/2014. What changed?
A: We added 18 new movies, primarily in the "Using Typekit" and "Type Treatments and Effects" chapters. These movies describe new and enhanced typography features in the latest release of InDesign CC, and are indicated by the "(CC 2014.1)" tag in their names.
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