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In this chapter, we are going to address all those niggling little things that, if we don't pay attention to them, are going to make our type look amateur, and by paying attention to them, we are going to help our type stand out from the crowd. So firstly, let's look at quote marks. Now, I am sure you know this already, but we obviously want to avoid these straight quote marks. These look very ugly. They don't come in pairs, they don't surround the quoted material, and this is of course, what we want instead.
Now 99% of the time that's what you are going to get anyway, but there may be occasions when you cut and paste text where you have these straight quote marks-- technically inch marks-- and you need to change them. So how do we do that? Well we can, of course, do it manually, we can just select that, and now if I just type over them, they will be replaced with paired quote marks. We can also access the quotation marks from the Type menu, Insert Special Character > Quotation Marks and they are all listed there.
But what if we have a great body of text that has these straight, or inch marks, in them, and we want to do an automated find change. Well, just so long as there is something that is consistent about their usage that shouldn't be too much problem. Of course, the starting quote mark and the ending quote mark are exactly the same. So we will need to do this in two passes, but if the ending quote mark is always preceded by a period, which presumably it is or a comma, you may need to do a few successive Find/Change routines. What you can do is Command+C to copy that, Command+F, or Ctrl+F, to go to Find/Change, and now we are going to paste that into there, and I am going to replace it with a period and then followed by--and just so there is no ambiguity--I am going to go to Quotation Marks, and this will be a double right quotation mark, which looks like that.
When I'm in a GREP search--which I don't want to be--so I need to make sure I am in a Text search--and I will need to paste that it again. And it's going to be replaced by the Double Right Quote Mark, and that's how that looks. And then we determine the scope of our search. I am going to just look in this particular story, so now when I do a Find, it's already selected, but it will find it, and then I can Change it, and that's what it would change to. And then now that we have changed the ending quote mark, we can come back and remove the period in the Find what field, and we can then do a Change to, and this is going to change to a double left quote mark.
Find > Change, and if we are feeling confident, Change All. So that's how you can address a long body of text with straight quote marks, or inch marks, where you actually want paired typographers quotes. Now when you are importing the text yourself, it shouldn't be a problem. There is a Preference > Type preferences, Use Typographer's Quotes, and there is really no reason to turn that off. Couple of other things relating to quotes though, let's make sure that we are using the appropriate quotation marks for the language we are working with.
So if you are working with French, for example, you can change the quote style in the Dictionary preferences and right there you can change the type of quote marks that you are going to get. Okay, now moving along. After Quote Marks, we come to Primes and here is where the typographers quotes can get a little bit confused because sometimes we actually want straight marks or slightly angled marks. We don't want quote marks.
And InDesign, in this respect, is a little dumb. It's a little bit literal. It's going to interpret us as wanting paired quotation marks or typographer's quotes, when in actual fact we don't. We actually want to indicate feet and inches. Well, using the cheap version of feet and inches, this is what we will get, and this doesn't look very good. I mean technically it is correct, but it doesn't look very good. So if I were to just delete that one right there and retype it, you can see, I am actually going to get an apostrophe.
I could go and turn Typographer's Quotes off, type it, and then turn Typographer's Quotes back on again. But I could also do this, hold down the Ctrl key--and I really mean the Ctrl key and not the Command key on a Mac--and just type it in, like so. So that will toggle your Typographer's Quotes on and off, and if you want the double version then Ctrl and Shift. But we can do better than this. We can do better, and we can use real Prime Marks, and you can see that the Prime Marks are actually angled and unfortunately the typeface that I'm using here, Minion Pro, doesn't have a Prime Mark as part of its character set.
But we can go to the Symbol font and then switch to Symbol, and now in here somewhere, I need to be viewing the entire font. It is unfortunately just a question of hunting and pecking for this. Right there, we have our single prime mark and a double prime mark. So I can just double-click to insert that. Now, if you feel like you are going to be doing that frequently, I would recommend that you make your own Glyph set so that you don't need to go searching for it every time, but rather can just choose it from your Glyph set.
And to make a Glyph set, you would come to the panel menu of the Glyph's panel, choose New Glyph Set--I am just going to call this my glyphs--and then any character that I am going to be repeatedly, I can right-click on it, choose Add to Glyph Set--and I will do that for a couple of these. And then next time I use the Glyph's panel, I can instead of showing the entire font, I can show my Glyph set. Incidentally, we have here measurements 8 1/2 inches x 11 inches, and this is actually a multiplication sign, it's not an x.
So if we are going to be pedantic, and when it comes to typography, being pedantic is usually a good thing, on the micro level, so to get a multiplication sign I will switch back to Entire Font, I am just going to tear off my Glyphs panel so that we can make it a little bit bigger. And now I am faced with a sea of glyphs and trying to find that multiplication sign in there is going to be rather difficult. But I can filter my view, instead of viewing the entire font.
I can view the math symbols, and we should see right there is the multiplication sign, and then I would just double-click to insert that, or why not add it to my Glyph set so that I have it there next time I need it. Moving along to some other examples. As I mentioned, InDesign is a bit dumb when it comes to your Typographers Quotes and sometimes, it's going to give you an opening single quote rather than an Apostrophe. So if you need an Apostrophe and here the Apostrophe is substituted for the dropped letter, so this is wrong, and this is correct, and it's amazing how often you see this real school boy error from people that really should know better.
So to avoid this error, we need to do the following. We can just use the keyboard shortcut to insert an Apostrophe, which is Option+Shift and the Right Square Bracket, or Alt+Shift and the Right Square Bracket, or we can right-click and come to Insert Special Character > Quotation Marks, what we want is a single right quotation mark, otherwise known as an Apostrophe. So those are some fiddly things to look out for. They may seem like small trivial things but believe me they are important, and you don't want to be caught with making these very easily avoidable mistakes.
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