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In the last movie, we looked at Mixed Ink Swatches. The ability to mix Pantone colors with process colors to make flat tints. Now when you do this with an image instead, it's called printing a Duotone. When done right, Duotones can give an image a sense of depth and richness. When done poorly it just looks like kind of a colorized picture. For example, let me zoom in on these three images and I am going to show three kind of hacks for applying Duotone-like effects to them right within InDesign. First, I will select this middle image with a Selection tool. Apply a background color of let's say this Pantone 361. That might as well make this little bit more dense. Increase the tint up to 70% here and now I will double-click on it to switch to the Direct Selection tool, click once more to select the image itself.
Come over to the Effects panel and set the blending mode of the image to Multiply. That blends the image in using Multiply to that Pantone color and it gets kind of a colorized effect. Here is another colorization technique that we looked at in the Essential Training title. Just select the image and then apply a swatch to it, but in this case, I am going to apply one of these mixed ink swatches. Now I have both black and the Pantone color applied to this image. I personally think it looks kind of flat and kind of dull but you get the idea. It's a Duotone type of effect applied to an image right within InDesign. The last technique works when you have a color image, instead of a grayscale image. The top two images were grayscale but this is an actual color image that we want to turn into a Duotone like effect.
So I have got my color image there. I will go to my Effects panel and set the blending mode to Luminosity. When you do that it sort of sucks out a lot of the color from that image. Now I will double-click on this to switch back to the Selection tool, come back to the Swatches panel and then apply a color to the frame. Let's say something again like 80% of that Pantone color. Now all of these are workable, especially if I were just making a comp for a client, but ultimately they are still hacks. The best way to make a Duotone image is to use the world's best InDesign plug-in. That's right, Adobe Photoshop.
So I am going to revert this whole file back to the way it was originally. Let's revert this back and then I am going to zoom in and I would like to apply a Duotone to this image. So I will Option+Double-click on it, which launches it in its original application. That's Alt+ Double-click on Windows. Opens it up in Photoshop and now I can change this from a grayscale into a Duotone mode. So I will go Image > Mode > Duotone and when you are creating Duotones, I strongly recommend that you try and pick one of the values out of this Preset pop-up menu at the top. These are Duotone curves that Adobe knows are going to work pretty well.
What I typically do is I pick a color that's kind of similar to the one that I want. For example, let's say I wanted a green, so I am going to say green 349, blue 2. So it gives me black and green 349 but in my case I don't want 349, I was working with Pantone 361. So I will click on this green swatch, I will scroll down just a little bit until I get the 361, then click OK. The curves are going to be not perfect for this combination but it's going to be pretty close and when I click OK, I see I get a much richer color effect.
It's not just a colorized image. It's both black and green mixing together to give a really nice Duotone. Let's go ahead and save this to my Desktop. Put it up on my desktop and I am going to call it Duotone and you can choose a number of different file formats for Duotone images. Some people like using EPSs, but ultimately I just save all my Duotones in the Photoshop file format, the PSD file format. It's just the easiest, most robust file format for working with Duotones. I will click Save, switch back to InDesign and I am going to replace this gray scale with that Duotone.
So I will go to Links panel, click Relink and then go grab that Duotone image. Now the key to importing any image that has a spot color is to ensure that the color names, in this case both in Photoshop and InDesign, match exactly. But sometimes you are not so lucky; sometimes the color names don't match for one reason or another. Well all is not lost. In a later movie in this chapter, I am going to be exploring the wacky world of aliasing one ink to another.
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