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A mood board is a style guide that is meant to share the look and feel of a design project. I recommend that you create a mood board for all of your design projects that involve more than one person. This particular mood board contains ideas for masthead, fonts, colors, and graphic treatments for the local magazine of the city of Meridian. When we refresh this page we will see the opening animation. It begins with the white from the bottom, and then each graphical element fades slowly into the page. A masthead study is a slideshow that shows a variety of logos or masthead ideas that the designer developed while working on this identity.
So we can press the forward and backward buttons to decide which is our favorite logo. When we go to the next page, we can see the final logo, which slowly fades away to show its usage on a variety of magazine covers. The color page shows the color palette of each color that could be used in the magazine. A subtle animation introduces us to each color square. We have a button that introduces a stroke or removes the stroke around each color chip. The Typography page shows a series of six different fonts. When we click on each font, we can see what each font would look like in usage.
We can also hit the On button to see all of the fonts and turn them all off again. A mood board is a wonderful way to convey the mood of a project to others. By adding interactivity you can help others become more engaged in the process and maybe even have a little fun along the way.
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