Start learning with our library of video tutorials taught by experts. Get started
Viewers: in countries Watching now:
Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.
If you're a Premium member of the lynda.com online training library, you have access to the exercise files used throughout this course. If you don't have access to the exercise files, you can follow along using your own assets. The exercise files for this course are organized in subfolders for each chapter of the series. Inside each chapter folder you'll find a separate folder for each individual movie that contains all of the graphics and working files. I've also included a final version of each of my designs in the root folder for each chapter.
Those are the complete versions and have the word Final in each of the names. If you open up a file and there are missing a broken links, all of the assets can be found in the Assets folder. In InDesign, you can relink those assets by looking in the Links panel on the right-hand side, selecting a link, and relinking it.
There are currently no FAQs about Developing Brand Identity Collateral.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.