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Developing Brand Identity Collateral
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Developing Brand Identity Collateral

with Steve Harris

Video: Using the exercise files

If you're a Premium member of the lynda.com online training library, you have access to the exercise files used throughout this course. If you don't have access to the exercise files, you can follow along using your own assets. The exercise files for this course are organized in subfolders for each chapter of the series. Inside each chapter folder you'll find a separate folder for each individual movie that contains all of the graphics and working files. I've also included a final version of each of my designs in the root folder for each chapter.

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Developing Brand Identity Collateral
58m 21s Beginner Jan 02, 2013

Viewers: in countries Watching now:

Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.

Topics include:
  • Setting up file dimensions and resolutions
  • Using consistent fonts
  • Creating custom swatches
  • Designing the front and back of a business card
  • Integrating a logo in designs
  • Outputting files for proofing and printing
  • Finding branding inspiration
Subjects:
Business Design Page Layout Print Design
Software:
InDesign
Author:
Steve Harris

Using the exercise files

If you're a Premium member of the lynda.com online training library, you have access to the exercise files used throughout this course. If you don't have access to the exercise files, you can follow along using your own assets. The exercise files for this course are organized in subfolders for each chapter of the series. Inside each chapter folder you'll find a separate folder for each individual movie that contains all of the graphics and working files. I've also included a final version of each of my designs in the root folder for each chapter.

Those are the complete versions and have the word Final in each of the names. If you open up a file and there are missing a broken links, all of the assets can be found in the Assets folder. In InDesign, you can relink those assets by looking in the Links panel on the right-hand side, selecting a link, and relinking it.

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Exercise files

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