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Another growing trend is the ability for people to self-publish their work. In the past, if you wanted to produce your own book or magazine you have to either be independently wealthy or sign a contract with the publisher. Today, the Internet provides a wide variety of resources to help you publish your own work. This first site is called The Book Designer. It gives you advice to help you build better books, and helps you with your own self-publishing. The next site is issuu. Think of it as YouTube for magazines. There are over 250,000 publications a month that are produced here. As a customer, you can read any of the magazines on the site that you want for free.
Let's take a look at a couple. Let me go to Publications and check out what's most popular of all time, and let's look at this bike Magazine. At the bottom, we have a nice rollover that let's us jump to a particular page. If we want to zoom in, we can click on it, and as you move your mouse around, you can pan and take a look at the page. This might get hard to read. At the top, we have a control system, but let's just switch to a hand so we can manually drag around. If we need to zoom in or out, we have a nice slider, and then we can navigate to the next page. If we like, we can even forward it to a friend.
As a designer or producer of a magazine, you can upload a regular PDF to issuu, and it will be added to the site where this navigation system will be overlaid on top of it. You can leave your magazine on the site for others to read, or you can also keep it private. If you wish to keep it private, you can even embed it on your own web site. The next web site that I like to talk about is Lonny magazine. Lonny magazine is published by Michelle Adams and Patrick Klein, who worked at a publication that recently closed. Rather than try to find new work, they decided to create a magazine all on their own. They produce the entire magazine start to finish themselves, and host it on their web site.
Let's take a look at the magazine. As we navigate to the magazine, there is links to jump to specific pages. There's also an index that let's us look at all of the pages at once. Let's go to page 16, and all of these products have links where we can click to buy them. With the power of sites like these, we are in new era of publishing that allows people to become their own independent publishers. Now, anyone with an idea can publish it with the world.
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