Print Production Essentials: Digital and Variable Data Printing
Video: WelcomeLearn about the possibilities and limitations of digital printing and working with variable data.
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Digital and variable data printing offer an incredible array of possibilities. Think banners, vehicle wraps, and custom-printed books. But with possibilities come stock and finishing limitations, which those using this versatile technology need to know. In this course Claudia McCue reviews the types of projects that are appropriate for digital printing, the impact of digital color, and how variable data can allow you to personalize your digital print jobs. She also explores the possibilities beyond paper, like edible ink. At the end of this course, designers will feel more confident when they choose digital printing for their next job.
- What constitutes "digital printing"?
- Printing short runs
- Working with digital color and large-format output
- Using InDesign's Data Merge feature to format variable data
- Printing on ceramics, metal, and wood
Digital printing can encompass everything from banners to vehicle wraps, while even to printing on cakes. And it's enabled some previously impossible things. You want to publish your own book? Well, you can. Do you need 100 brochures for a trade show instead of 50,000? That's not a problem. Digital printing makes that possible. You want to create a personalized one-to-one marketing campaign? Well, you can only do that with digital printing.
The capabilities of digital printing have allowed printers to greatly expand their offerings to designers. So let's take an in depth look at the growing capabilities of digital printing in today's marketplace. Join me in exploring digital printing.
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