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Developing Brand Identity Collateral
Illustration by John Hersey

Outputting files for print


From:

Developing Brand Identity Collateral

with Steve Harris

Video: Outputting files for print

Once you've created all you collateral pieces, you'll definitely need a full- bleed press-quality PDF for a professional printing shop to use, or even a flattened JPEG to embed in Microsoft Word. Here's a few options for opening files. To create a full-bleed press-ready- quality version of this document, let's click our File > PDF Presets flyout. We'll click on Press Quality. We'll save this to our desktop, and we'll call it Business Cards Print.

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Developing Brand Identity Collateral
58m 21s Beginner Jan 02, 2013

Viewers: in countries Watching now:

Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.

Topics include:
  • Setting up file dimensions and resolutions
  • Using consistent fonts
  • Creating custom swatches
  • Designing the front and back of a business card
  • Integrating a logo in designs
  • Outputting files for proofing and printing
  • Finding branding inspiration
Subjects:
Business Design Page Layout Print Design
Software:
InDesign
Author:
Steve Harris

Outputting files for print

Once you've created all you collateral pieces, you'll definitely need a full- bleed press-quality PDF for a professional printing shop to use, or even a flattened JPEG to embed in Microsoft Word. Here's a few options for opening files. To create a full-bleed press-ready- quality version of this document, let's click our File > PDF Presets flyout. We'll click on Press Quality. We'll save this to our desktop, and we'll call it Business Cards Print.

Next, in our PDF Options dialog box here, we need to make some changes. Underneath Marks and Bleeds in the left-hand column, we are going to turn on our crop marks. What this will do is ensure crop marks are generated and printers can use that to trim out our document. Next, we're going to turn on Use Document Bleed Settings. When we turn this on, it's going to use the bleed settings that we initially set up in our document. Let's click Export. Once InDesign has generated the PDF, we can see, by zooming in here, that our PDF has crop marks in the corners and it has used our bleed settings.

So, it's generated the images out into the bleed area. This is the area that's going to get cut off. So, we're not going to have any white edges on these cards once they're printed. Next, let's close this window and let's open up our letterhead. For our letterhead, I want to generate a JPEG of the nonbleed version. We're going to use this JPEG in Microsoft Word, and we are going to type over the top of it and print out the letterhead and our document as one file.

In order to export this as a JPEG, let's click File > Export. We'll call it Letterhead_Word, and below we have our Format options. From this menu, let's select JPEG, and we'll click Save. Now, we have an Export JPEG options box here, and it just let's us select which pages we're going to use. We're going to use page two; that's the page that we set up without bleeds. And we are going to set our Resolution Quality at 300. 300 is a good setting to use for printing, and this the file quality that we want to embed in our Word document.

Next, let's click Export. Once InDesign has generated our JPEG, we'll just go to our desktop and see how it looks. That looks great. Now, we can use this JPEG and place it in the background of a Word document and print out our letterhead on our desktop or office printer. Now, that you've designed a complete collateral package, it's really handy to export all of the files in a variety of different types and resolutions. If you're having the files professionally printed, don't forget to turn on bleeds and crop marks.

Lastly, don't overlook the power of integrating letterhead graphics into software like Microsoft Word to print letterhead on the fly, rather than printing thousands of blank copies ahead of time.

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