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Looking at screen documents

From: InDesign Typography

Video: Looking at screen documents

There are several types of screen documents that we can create in InDesign, Interactive PDFs--this is an example called INDESIGN MAGAZINE--Flash Player or SWF files, e-books created in the EPUB format, and documents created for tablets like the iPad and Android devices using the Digital Publishing Suite, or DPS. Each document type presents its own unique typographic challenges.

Looking at screen documents

There are several types of screen documents that we can create in InDesign, Interactive PDFs--this is an example called INDESIGN MAGAZINE--Flash Player or SWF files, e-books created in the EPUB format, and documents created for tablets like the iPad and Android devices using the Digital Publishing Suite, or DPS. Each document type presents its own unique typographic challenges.

It's beyond the scope of this course to go into the nuts and bolts of these different but related media. To find out more I recommend you visit the following courses that are part of the online training library. InDesign CS6 Interactive Documents with Mike Rankin, InDesign CS5.5 to EPUB, Kindle, and iPad with Anne-Marie Concepcion, and Up and Running with the Adobe Digital Publishing Suite with James Lockman. In this chapter I'm going to talking in broad strokes about issues relating to Screen Typography and how it differs from Print Typography.

Firstly, let's talk about Intent. This is an option that we have in the New Document dialog box, and we have three different types of Intent: Print, Web-- by which we really mean screen, and it is a bit of a misnomer here. We're not actually creating web pages as such in InDesign. We are creating Interactive documents and Flash documents that can be embedded into a web page. And the third option, Digital Publishing for publishing to a tablet or a smart phone.

If you are designing for screen in the form of a PDF for an SWF, your Orientation will be Wide as opposed to Tall, Landscape rather than Portrait. It's an obvious but at the same time a profound point. Pages are typically vertical in orientation, screens are horizontal. Obviously, we want to design with the appropriate Orientation and Aspect Ratio in mind. A vertically oriented print document that has been converted to a PDF for SWF just by choosing the appropriate accessible option, but without consideration for the specific medium will never be as successful as a document that was designed from the get-go with the Orientation and Aspect Ratio of the screen in mind.

Here is a print catalog that has been made into a PDF. And in exporting it as a PDF, the facing page's spreads have now become a single page, and it looks okay. But as we can see, the type is very small, and there's quite a lot of wasted space to the left and the right of the page. And this is because the Aspect Ratio of a facing page's print spread is very different to the Aspect Ratio of a monitor.

If you're designing for tablets like the iPad and choosing Digital Publishing as your Intent, you may be designing both horizontally and vertically-oriented pages. While the Liquid Layout rules introduced in InDesign CS6 make this easier, don't expect miracles. As you see when I create an alternate layout at a different orientation, InDesign's Liquid Layout rules take me part the way there, but I still need to manually intervene.

Perhaps the most important point to make about Screen Typography is that there is more that unites Screen and Print Typography than divides it. The same rules of appropriate font choice, readability, alignment, use of white space, and most of all, common sense apply. That said, paper and screen are different media, as are ink and pixels. Our typography is going to be stronger if we approach screen typography with an awareness of its uniqueness.

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InDesign Typography

107 video lessons · 19665 viewers

Nigel French
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  1. 4m 4s
    1. Welcome
      55s
    2. Using the exercise files
      51s
    3. Customizing the workspace for type
      2m 18s
  2. 55m 41s
    1. Working with text frames
      8m 26s
    2. Using a primary text frame (CS6 only)
      3m 59s
    3. Understanding text flow methods
      6m 25s
    4. Understanding text threads
      3m 40s
    5. Understanding Smart Text Reflow
      2m 27s
    6. Mocking up pages with placeholder text
      5m 47s
    7. Placing multiple text files
      3m 50s
    8. Using Auto-Size text frames (CS6 only)
      4m 1s
    9. Copying and pasting vs. placing
      2m 25s
    10. Cleaning up text with Find/Change
      5m 46s
    11. Using the Story Editor
      3m 41s
    12. Spanning columns
      5m 14s
  3. 45m 50s
    1. Choosing your type
      6m 46s
    2. Understanding text essentials
      6m 37s
    3. Scaling type
      2m 27s
    4. Using italic and oblique type
      4m 33s
    5. Working with condensed and extended type
      4m 26s
    6. Setting type in all caps
      3m 46s
    7. Setting type in small caps
      4m 21s
    8. Underlining type
      4m 11s
    9. Using superscript and subscript
      4m 35s
    10. Applying baseline shift
      4m 8s
  4. 16m 6s
    1. Understanding type anatomy
      3m 25s
    2. Exploring serif and sans serif
      2m 48s
    3. Comparing points, picas, and ems
      8m 34s
    4. What's in a name?
      1m 19s
  5. 16m 27s
    1. Setting leading
      4m 56s
    2. Avoiding auto-leading
      4m 12s
    3. Leading shortcuts and preferences
      4m 7s
    4. Using autoleading with inline graphics
      3m 12s
  6. 21m 25s
    1. Defining kerning and tracking
      2m 5s
    2. Understanding kerning methods
      5m 10s
    3. When and how to kern
      5m 53s
    4. When and how to track
      8m 17s
  7. 45m 48s
    1. Working with quotes, primes, and apostrophes
      8m 16s
    2. Using dashes
      5m 24s
    3. Using ellipses
      2m 56s
    4. Working with accents and special characters
      4m 1s
    5. Using space characters
      4m 15s
    6. Working with ligatures
      4m 29s
    7. Setting fractions
      3m 56s
    8. Using lining and proportional numerals
      2m 49s
    9. Using alternates, swashes, and ornaments
      5m 2s
    10. Working with optical sizes
      4m 40s
  8. 57m 20s
    1. Understanding alignment
      3m 47s
    2. Working with left-aligned type
      3m 24s
    3. Working with justified type
      7m 5s
    4. Using Optical Margin Alignment
      3m 39s
    5. Determining column width
      4m 53s
    6. Working with center alignment
      5m 36s
    7. Working with right alignment
      1m 22s
    8. Aligning to or away from the spine
      1m 50s
    9. Understanding the Paragraph Composer and Single-line Composer
      3m 44s
    10. Combining alignments
      9m 20s
    11. Using hanging punctuation
      2m 13s
    12. Working with vertical alignment
      10m 27s
  9. 14m 9s
    1. Using first-line indents
      2m 26s
    2. Using indent alternatives
      2m 3s
    3. Working with left and right indents
      4m 0s
    4. Using last-line indents and outdents
      1m 26s
    5. Using paragraph spacing
      4m 14s
  10. 23m 19s
    1. Setting hyphenation
      6m 14s
    2. Working with line breaks and discretionary hyphens
      4m 48s
    3. Balancing ragged lines
      1m 36s
    4. Using the No Break feature and non-breaking characters
      2m 52s
    5. Using frame, column, and page breaks
      3m 42s
    6. Defining Keep Options
      4m 7s
  11. 37m 53s
    1. Understanding tabs
      8m 58s
    2. Considerations for table text
      3m 55s
    3. Table tips and tricks
      11m 55s
    4. Creating a bulleted list
      6m 50s
    5. Creating a numbered list
      3m 46s
    6. Creating a multi-level numbered list
      2m 29s
  12. 23m 12s
    1. Understanding drop caps
      11m 3s
    2. Navigating tricky drop caps
      5m 14s
    3. Using a nested character style with a drop cap
      3m 59s
    4. Other uses of drop caps
      2m 56s
  13. 1h 11m
    1. Understanding paragraph and character styles
      7m 13s
    2. Creating, applying, and editing styles
      7m 3s
    3. Removing overrides
      4m 58s
    4. Creating and applying character styles
      5m 4s
    5. Creating and applying nested styles
      12m 30s
    6. Using GREP styles (regular expressions)
      4m 8s
    7. Creating and applying sequential styles
      6m 19s
    8. Using paragraph rules creatively
      11m 48s
    9. Mapping Word styles
      6m 12s
    10. Working with anchored objects and object styles
      6m 24s
  14. 25m 30s
    1. Applying a text wrap
      6m 7s
    2. Making items ignore a text wrap
      1m 46s
    3. Using text wraps for flexible layouts
      3m 2s
    4. Working with difficult text wraps
      8m 39s
    5. Inverting text wraps
      2m 7s
    6. Setting text wrap preferences
      3m 49s
  15. 29m 33s
    1. Choosing a page size and setting margins
      6m 33s
    2. Setting up columns
      2m 53s
    3. Dividing a page into rows
      3m 27s
    4. Setting up a baseline grid
      5m 40s
    5. Handling baseline grid problems
      3m 37s
    6. Baseline grid tricks
      7m 23s
  16. 12m 19s
    1. Looking at screen documents
      4m 2s
    2. Setting size, leading, and line length onscreen
      3m 13s
    3. Exploring typefaces designed for the screen
      3m 36s
    4. Accessibility: Contrast and color
      1m 28s
  17. 28s
    1. Goodbye
      28s

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