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Here is a simple and effective trick we can use with Text Wraps, and that is to invert the Text Wrap. I am going to start out as I have before, selecting the object and then applying a Wrap around object shape. Because this image has an Alpha Channel-- or specifically in this case a layer mask--embedded in it, I will come and for the Contour Options, choose Alpha Channel, and the text will wrap around the shape of that Alpha Channel. Normally, I would adjust the offset, but given what I'm going to do next, I won't do that. Instead, I will just check Invert.
Now what's happening there is the type is going inside that shape. We can't see the type because the image is actually on a layer above the type, and that's useful for us because then we can come to that layer, and we can turn it off. So in order for this to work, we need to make sure that this option that relates to text wraps is not checked, and rarely do you want it checked and specifically in this case, you definitely don't want it checked, so we can turn it off and wrap the text inside of any shape.
Now of course when we do this, it's not going to do wonders for the readability of our text. Now we have to ask ourselves are we designing text that's meant to be read? Or are we just creating an interesting effect? To create a density with the type, you can see that I'm deliberately using small type with tight leading, 8 point type, 8 point leading, and I also have the type justified so that I create a solid type block. And doing it that way, the effect is going to work better.
What we want to avoid is working with any sort of ragged alignment and having any sort of paragraph breaks, and you can see that just by adding in a paragraph break, switching to left alignment then the whole thing is very easily disrupted. So it's just a nice, quick and simple technique, inverting a text wrap and then putting the text wrap object on a separate layer and then hiding that layer.
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